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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM)
Mora
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Implementation Of Marketing Strategies In Increasing Sales Volume Andi Haslindah; Aminuddin Hamdat; Mora; Hafidz Hanafiah
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.299

Abstract

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.
Sekolah Binaan-HIMAFI Universitas Andalas Mengajar SMP 41 Padang Afdhal Muttaqin; Ahmad Fauzi Pohan; Imam Taufiq; Trengginas Eka Putra Sutantyo; Mora; Zulfi; Wildian; Dedi Mardiansyah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.376 KB) | DOI: 10.31949/jb.v4i2.4670

Abstract

Kebijakan Kampus Mengajar merupakan bagian dari program Merdeka Belajar oleh Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia. Program ini memberikan kesempatan kepada mahasiswa untuk membantu guru dan kepala sekolah dalam melaksanakan kegiatan pembelajaran pada sekolah yang membutuhkan pendampingan. Tujuan dari pembelajaran ini adalah untuk mengenalkan ilmu Fisika kepada Siswa SMP melalui pendekatan yang menarik. Sejauh ini, pada umumnya siswa SMP menganggap Ilmu Fisika merupakan ilmu yang sulit untuk dipahami. Sehingga diperlukan pendekatan khusus dalam penyampaiannya dan menjadi menarik. Mitra yang terlibat dalam pengabdian ini yakni SMP 41 Padang. Pengabdian ini dilaksanakan dalam tiga tahap yakni : 1. Persiapan dengan mengikuti pembekalan dan melakukan observasi sekolah penempatan. 2. Pelaksanaan HIMAFI mengajar; dan 3. Melakukan evaluasi hasil pelaksanaan program HIMAFI Mengajar. Dalam pelaksanaan kegiatan ini, siswa yang mengikuti kegiatan ini terlihat antusias dalam kegiatan ini. Siswa juga didorong untuk aktif bertanya dan menyampaikan ide kreatif.
Co-Authors Afdhal Muttaqin Aminuddin Hamdat Andi Haslindah Dedi Mardiansyah Hafidz Hanafiah Imam Taufiq Trengginas Eka Putra Sutantyo Wildian Zulfi