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All Journal Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Journal of Law, Poliitic and Humanities International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Jurnal Pendidikan Siber Nusantara Jurnal Psikologi
Saputra, Farhan
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Dinasti International Journal of Digital Business Management

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RELATIONSHIP WORD OF MOUTH, ADVERTISING AND PRODUCT QUALITY TO BRAND AWARENESS Mahaputra, M. Ridho; Saputra, Farhan
Dinasti International Journal of Digital Business Management Vol. 2 No. 6 (2021): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i6.1331

Abstract

This article is a scientific article that aims to hypothesize the influence of research between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) Word of mouth is related to Brand Awareness; 2) Advertising relates to Brand Awareness; and 3) Product Quality is related to Brand Awareness. In addition to these 3 exogenous variables that affect the endogenous variable Brand Awareness, there are many other factors including Price Perception, Brand Image and Product Design variables.
Co-Authors Achmad Fauzi Adi Fahrudin Bimas Saputra, Ebit Danaya, Bayu Putra Dita Puspitasari Erik Saut H Hutahaean, Erik Saut H Fata Nidaul Khasanah Hadita, Hadita Hapzi Ali, Hapzi Hidarsah, Ida M Ridho Mahaputra M Rizky Mahaputra M. Ridho Mahaputra M. Rizky Mahaputra Maemun, Hafidz Fadzil Mahaputra, M. Ridho Mahaputra, M. Rizky Mulyanto, Erwan Oktian, Nur Alim Reza Perdini, Tiara Anggita Pertiwi, Yuarini Wahyu Putri, Ganis Aliefiani Mulya Saputra, Raihan Untari, Dhian Tyas Widjanarko, Wirawan