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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdi Masyarakat
Hersusetiyati, Hersusetiyati
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Arts Humanities Education Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MANAJEMEN RANTAI PASOKAN PADA KEGIATAN KEWIRAUSAHAAN DAN INOVASI PRODUK SEBAGAI PENENTU KINERJA UKM Satmoko, Nugroho Djati; Hersusetiyati, Hersusetiyati; Priadi, Muhammad Dadi; Yuniarsih, Yuyun
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4287

Abstract

The purpose of this study is to provide practical and theoretical insights into how small and medium enterprises (SMEs) adjust and further develop entrepreneurial activities, product innovation and SME business performance in the city of Bandung. This study used quantitative methods by using questionnaires for data collection. The number of samples used was 119 respondents using purposive sampling techniques. Partial least Square (PLS) is used for data processing. Based on the results of data analysis, it is implied that entrepreneurial competence has a significant effect on business performance, entrepreneurial competence has a significant effect on product innovation. However, product innovation does not have a significant effect on SME business performance.
Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuniarsih, yuyun; Irawaty, Sandra; Sanusi, Nunung; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Sabila, Silsi; Firdaus, Ridwan Tho At; Gunawan, Putri Kurnia
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
Co-Authors Firdaus, Ridwan Tho At Gunawan, Putri Kurnia Muhammad Dadi Priadi Nugroho Djati Satmoko Sabila, Silsi Sandra Irawaty Sanusi, Nunung Sikki, Nurhaeni Yuyun Yuniarsih