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All Journal Abdi Masyarakat Sinergi International Journal of Accounting and Taxation Sinergi International Journal of Management and Business
Sabila, Silsi
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Humanities Economics, Econometrics & Finance Education Energy Social Sciences Other

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Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuniarsih, yuyun; Irawaty, Sandra; Sanusi, Nunung; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Sabila, Silsi; Firdaus, Ridwan Tho At; Gunawan, Putri Kurnia
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
Financial Literacy Level of Business Actors in Pasar Tilil, Bandung City Sabila, Silsi; Setiawan , Hayun; Yuniarsih, Yuyun
Sinergi International Journal of Accounting and Taxation Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v2i2.246

Abstract

Financial inclusion has become a critical issue in the economic development of a country. It encompasses access to, usage of, and understanding of financial products and services available within society. Researchers conducted a pre-survey at Tilil Market in Bandung City and found a phenomenon of low financial literacy among business players. This study aims to analyze the percentage of financial literacy among business players in Tilil Market, Bandung City. This research adopts a descriptive quantitative approach using survey methods and data collection through questionnaires. Data analysis employs descriptive statistical analysis with validity tests to assess questionnaire validity and reliability tests to gauge reliability. SPSS version 23 software aids in data analysis. Based on the findings, the average scores for each dimension of financial literacy among business players in Tilil Market, Bandung City are as follows: basic knowledge of personal finance (41.96%), understanding of savings and loans (54.94%), comprehension of insurance (55.17%), and understanding of investments (17.24%). The final results of descriptive statistical analysis on financial literacy levels among business players in Tilil Market, Bandung City indicate an overall percentage of 39.41%, with the majority falling into the category of low financial literacy
Analyzing the Impact of Social Media and SEO on Sales Growth for Mandjha Ivan Gunawan Products Andriani, Nur; Priadi , M. Dadi; Yuniarsih, Yuyun; Sabila, Silsi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.239

Abstract

In the digital era, digital marketing has become increasingly important for expanding market share and boosting sales for companies. The aim of this study is to analyze the impact of digital marketing on sales growth and identify barriers to its implementation. PT Ivan Cipta Mukti Perkasa is one of the companies in the fashion industry owned by a renowned Indonesian designer, which sells women's Muslim clothing. This type of research is qualitative with a descriptive approach. Data collection techniques were conducted through interviews, observations, and documentation from sources at PT Ivan Cipta Mukti Perkasa. The results of this study indicate that PT Ivan Cipta Mukti Perkasa has implemented digital marketing well, but has not yet fully utilized all types of digital marketing. In this study, PT Ivan Cipta Mukti Perkasa has applied various digital marketing strategies in running its business, such as the use of websites, social media marketing, SEO, and advertising. The results of the implementation of digital marketing have successfully had a positive impact on sales growth. However, several barriers were also identified in the implementation of digital marketing.
Co-Authors Andriani, Nur Firdaus, Ridwan Tho At Gunawan, Putri Kurnia Hersusetiyati, Hersusetiyati Priadi , M. Dadi Sandra Irawaty Sanusi, Nunung Setiawan , Hayun Sikki, Nurhaeni Yuyun Yuniarsih