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All Journal Abdi Masyarakat Sinergi International Journal of Education
Firdaus, Ridwan Tho At
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Humanities Education Energy Social Sciences Other

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The Importance of Training on Employee Performance at PT. Anaszaen, Karawang City, West Java, Indonesia Firdaus, Ridwan Tho At; Hersusetiyati
Sinergi International Journal of Education Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/education.v2i2.263

Abstract

In the era of globalization, companies' need for quality labor is increasing. Companies must be adaptive and improve their capabilities to compete. Human resources play an important role in achieving the company's goals. This study aims to determine the effect of training on employee performance at PT. Anaszaen Karawang, given the continued decline in annual performance.The research method used a descriptive quantitative survey with saturated sampling in 36 respondents of PT. Anaszaen. The data collection technique uses observation, interviews and questionnaires. Data analysis was carried out with descriptive statistics, simple linear regression, partial hypothesis test, determination coefficient, validity test, and reliability test using SPSS Version 23. The results of the hypothesis test showed that training had a positive and significant effect on employee performance (significance 0.000 < 0.05; t count 16.469 > t table 2.03224). The determination coefficient of 88.9% shows that training contributes 88.9% to employee performance, with 11.1% influenced by other factors that were not studied. Although the training is considered quite good, there are aspects that need to be improved, especially the trainees, training methods, and work quality.
Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuniarsih, yuyun; Irawaty, Sandra; Sanusi, Nunung; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Sabila, Silsi; Firdaus, Ridwan Tho At; Gunawan, Putri Kurnia
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
Co-Authors Gunawan, Putri Kurnia Hersusetiyati Hersusetiyati, Hersusetiyati Sabila, Silsi Sandra Irawaty Sanusi, Nunung Sikki, Nurhaeni Yuyun Yuniarsih