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All Journal Jurnal Mahasiswa TEUB Proceeding International Conference on Information Technology and Business GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Journal of Innovation in Community Empowerment (JICE)
Muhammad Saputra
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Pelatihan pengolahan dan penyajian data menggunakan Program SPSS pada Siswa/I dan Guru SMKN 1 Bandar Lampung Muhammad Saputra; Viola De Yusa
The Journal of Innovation in Community Empowerment Vol 1 No 1 (2019): JICE
Publisher : Journal of Innovation in Community Empowerment

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Abstract

Menyajikan sebuah data merupakan hal yang sangat penting untuk mendukung sebuah laporan. SMKN 1 Bandar Lampung, merupakan salah satu sekolah menengah kejuruan yang berada di kota Bandar Lampung. Teknis penyusunan laporan baik siswa/I maupun guru di SMKN 1 Bandar Lampung masih terbatas. Tujuan pengabdian kepada masyarakat ini dengan melakukan pelatihan penyajian data menggunakan program SPSS. Metode pelaksanaan dilakukan dengan metode ceramah dan memberikan pelatihan praktik pengolahan data menggunakan program SPSS. Hasil Pelatihan dengan melakukan kegiatan yang telah direncanakan dengan pemaparan materi dan praktik langsung terkait dengan penyajian data. Setelah mengadakan kegiatan pengabdian ini maka dapat disimpulkan menambahnya pengetahuan dan skill siswa/I dan guru SMKN 1 Bandar Lampung terkait pengolahan data dan penyajian data menggunakan program SPSS.
Analisis Brand Equity Perguruan Tinggi Swasta di Bandar Lampung Aswin Aswin; Cahyani Pratisti; Muhammad Saputra
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 13 No 2 (2021): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v13i2.237

Abstract

Business competition among education services in Bandar Lampung is rapidly raising, including private universities. Brand equity is proven to increase the universities profitability in the long term. This qualitative research aims to provide a comparison of the brand equity among private universities in Bandar Lampung. Through descriptive analysis and cochran q-test from 560 combined informants from high school and collegues found that in high school IIB Darmajaya was Top of mind IIB Darmajaya, Recall brand was Technocrats University, and Brand recognition that they knew IIB Darmajaya from friends and family. Whereas the collegues obtained Top of mind was IIB Darmajaya, Brand recall IIB Darmajaya was identical to Computer Science and Economics, Brand recognition recognizes IIB Darmajaya from logos, slogans and taglines, Brand association that IIB Darmajaya had a good image, good quality private campus, an innovative campus, had a variety of student activities, and Brand loyalty in good categories also. Promotional activities both directly and digitally to high school students absolutely needed to improve IIB Darmajaya's brand recall. Abstrak Persaingan bisnis antar jasa pendidikan di Bandar Lampung semakin pesat, tak terkecuali perguruan tinggi swasta. Ekuitas merek dalam jangka panjang terbukti dapat meningkatkan profitabilitas perguruan tinggi. Penelitian kualitatif ini bertujuan untuk memberikan perbandingan ekuitas merek perguruan tinggi swasta di Bandar Lampung. Melalui analisis deskriptif dan uji cochran q-test dari informan siswa/i SMA/sederajat sebanyak 250 orang dan mahasiswa/i 410 mahasiswa, didapat bahwa pada siswa/i SMA/sederajat Top of mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall Universitas Teknokrat, dan Brand recognition mengetahui merek Darmajaya dari teman dan keluarga. Sedangkan pada mahasiswa/i didapat Top of Mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall IIB Darmajaya identik dengan ilmu komputer dan ilmu ekonomi, Brand recognition mengenali IIB Darmajaya dari logo, serta slogan dan tagline, dan Brand association IIB Darmajaya memiliki citra yang baik, kampus swasta yang bermutu, kampus yang inovatif, memiliki ragam kegiatan mahasiswa, serta Brand loyalty dalam kategori baik. Kegiatan promosi baik secara langsung maupun digital kepada siswa/i SMA diperlukan untuk meningkatkan brand recall IIB Darmajaya.
PENGENDALIAN ORIENTASI SUDUT PADA ANTENNA TRACKER BERBASIS GPS DENGAN KONTROL LOGIKA FUZZY Muhammad Saputra; n/a Rahmadwati; Goegoes Nusantoro
Jurnal Mahasiswa TEUB Vol. 10 No. 3 (2022):
Publisher : Jurnal Mahasiswa TEUB

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Abstract

Tourist Decisions Visit Attractions In Lampung Province Through Electronic Word Of Mouth (E-WOM) Novita Sari; Muhammad Saputra
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Tourism is a potential source of income. The phenomenon of the increase and decrease of visiting tourists is needed an information media to introduce the tourist attraction of Lampung Province to increase the number of tourists visiting Lampung Province. The purpose of this study was to determine the effect of Electronic Word of Mouth (E-WOM) with the Intensity dimension, Valence of Opinin, Conten on Tourist Decisions Visiting Attractions in Lampung Province. This type of research is this associative study. The sampling used in this study was purposive sampling with as many samples. Methods Analysis of data in this study using path analysis. The results of the analysis There is the influence of Intensity on the decision to visit tourists to Lampung Province. There is no effect of Valence of Opinin on decisions visiting tourists to Lampung Province. There is a Content influence on the decision to visit tourists to Lampung Province. Content variable (X3) affects the most on visiting decisions by 73.2%Keywords: Electronic Word Of Mouth (E-WOM), Visiting Decision, Tourism Object, Lampung
PENGENDALIAN ORIENTASI SUDUT PADA ANTENNA TRACKER BERBASIS GPS DENGAN KONTROL LOGIKA FUZZY Muhammad Saputra; n/a Rahmadwati; Goegoes Nusantoro
Jurnal Mahasiswa TEUB Vol. 10 No. 3 (2022)
Publisher : Jurnal Mahasiswa TEUB

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Abstract

Consumer Purchase Decisions on Food and Beverage Delivery Services on the GoFood Application Muhammad Saputra; Cahyani Pratisti; Novita Sari; Niken Paramitasari
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Abstract—This study aims to determine the effect of price discounts and online customer ratings on consumer decisions to use GoFood aplication for food and beverage delivery services. This type of research was associative qualitative research. The sampling method used non-probability sampling with a purposive sampling technique and 140 respondents obtained. The data analysis method used Partial Least Square (PLS). The results indicated that both partial or simultan the price discount and online customer ratings affect the consumer purchasing decisions on food and beverage delivery services on the GoFood application.Keywords— Price discount, Online customer ratings, Purchase decision
Co-Authors Aswin Aswin Cahyani Pratisti Cahyani Pratisti Goegoes Nusantoro n/a Rahmadwati Niken Paramitasari Novita Sari Viola De Yusa