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Journal : JURNAL MANAJEMEN BISNIS

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Application of Artificial Intelligence in Improving Customer Experience at PT Chubb Life Insurance Medan Mailina, Rani; Marliyah; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.748

Abstract

This research discusses the application of Artificial Intelligence in improving Customer Experience at PT Chubb Life Insurance Medan. Artificial Intelligence plays an important role in increasing customer loyalty and customer relationships. Artificial intelligence is a symbol of the emergence of the industrial revolution 4.0 era which is intended to provide convenience for users, in various sectors, especially in the insurance sector. With Artificial Intelligence, customers can easily connect with each other without having to be on location, or formulate an event or condition. The approach used in this research is qualitative, which is intended to understand the phenomena experienced by the research subject. This research produces data in the form of descriptive words and written words about people and observed behavior. The results of this study indicate that the application of Customer Corner in improving Customer Experience has a positive impact. Various service features in the Customer Corner web are online customer services that make it easy for customers to get policy information, partner hospitals, and claim forms. How to check the balance of Chubb Life insurance or the amount of the annual limit can also be seen in the Chubb Life online customer portal.
Co-Authors Abrar, M. Farid Ade Khadijatul Z. Hrp Adha, Raju Ayunda Khoiriyah Desy Desky Dharma, Budi Endah Wahyuning Asih Fitrianur Ahmad Sihombing Haeruddin Hakim Sitompul, Muhammad Halimahtussakdiyah Halimatussakdiyah Hilmiatus Sahla Hilyati Inayah Irawan, Harry Kusmilawaty Lubis, Ismul Fakhri M FAUZAN Mailina, Rani Maryam Batubara Pradana, Wahyu Yuda Prasektiyo, Agung Raharti, Riana Rahman, Zikri Rahmani, Nur Ahmadi Bi Rahmat Rahmat Daim Harahap Rizkan Polem, T. Rizky, Gustina Saparuddin Siregar Saragih, Adeliya Siregar, Alfa Nadiah sitohang, Sahala fajarillah Sitompul, Ripa Sabila Usni Sofya A. Rasyid sri sudiarti Sunur, Arba Tanjung, Ahmad Fuadi Wahyu Syarvina Wati, Patma Yuni Lubis, Syafrina