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Marliyah
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Journal : Jurnal Manajemen Sains dan Organisasi (JMSO)

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Post-Covid 19 Pandemic Online Taxi Business Relevance with an Efficiency Technical Analysis Approach dharma, budi; Marliyah
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 1 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

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Abstract

Purpose - The research aims to determine the condition of the taxi dare businessafter it was disrupted by the Covid-19 pandemic.Design/methodology/approach - Research was conducted on 100 brave taxibusiness owners operating in the city of Medan and using the frontier application asan analytical tool, followed by qualitative analysis to explain the results of thetechnical efficiency analysis.Findings - The conclusion of the research is that the current business condition isnot good, this can be seen from the inefficiency of most of the business owner'sproduction operations. The main factor for inefficiency is the value factor ofoperational assets/vehicles which greatly burdens production. This factor is theculmination of the impact of the Covid-19 pandemic which has caused businesses tolose money for more than a year. Other variables modeled in the production functionare information and technology variables and production support variables, thesetwo variables together become variables that support production efficiency. The research findings provide opportunities for deeper analysis, especially regardingstrategies to increase efficiency in the dare taxi business
Co-Authors Abrar, M. Farid Ade Khadijatul Z. Hrp Adha, Raju Ayunda Khoiriyah Desy Desky Dharma, Budi Endah Wahyuning Asih Fitrianur Ahmad Sihombing Haeruddin Hakim Sitompul, Muhammad Halimahtussakdiyah Halimatussakdiyah Hilmiatus Sahla Hilyati Inayah Irawan, Harry Kusmilawaty Lubis, Ismul Fakhri M FAUZAN Mailina, Rani Maryam Batubara Pradana, Wahyu Yuda Prasektiyo, Agung Raharti, Riana Rahman, Zikri Rahmani, Nur Ahmadi Bi Rahmat Rahmat Daim Harahap Rizkan Polem, T. Rizky, Gustina Saparuddin Siregar Saragih, Adeliya Siregar, Alfa Nadiah sitohang, Sahala fajarillah Sitompul, Ripa Sabila Usni Sofya A. Rasyid sri sudiarti Sunur, Arba Tanjung, Ahmad Fuadi Wahyu Syarvina Wati, Patma Yuni Lubis, Syafrina