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All Journal AL-TA´LIM Al-Ta'lim Sirok Bastra International Journal of Linguistics and Discourse Analytics (ijolida) JAMI: Jurnal Ahli Muda Indonesia Kulturistik : Jurnal Bahasa dan Budaya Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Km Tri Sutrisna Agustia
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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THREE APPROACHES OF WORD MEANING OF THE FIGURATIVE LANGUAGES TRANSLATION Agustia, Tri Sutrisna
AT-TALIM Vol 19, No 3 (2012)
Publisher : Institut Agama Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.099 KB) | DOI: 10.15548/jt.v19i3.58

Abstract

Figurative language is widely used in any form of communication particularly in daily communication such as articles in newspaper, advertisements, novels, poems and so forth. However, this study is limited to the analysis of the figurative languages with reference to the translation of the novel The Other Side Of Me into Sisi Lain Diriku. This study is aimed at finding out the type of the Figurative Languages that found in the novel and finding the equivalence if the text meaning based on 3 Word-Meaning Approaches theory combined with Knowledge Based Theory. The analysis was presented in the forms of words and sentences.  The result of this study showed that there are 4 types of Figurative Languages. And there also shown the relation between 3 meaning approaches and knowledge based theory.
HOTELS ADVERTISEMENTS ON INSTAGRAM DURING COVID-19 PANDEMIC: A CRITICAL DISCOURSE ANALYSIS (Iklan Perhotelan di Instagram pada Masa Pandemi Covid-19: Analisis Wacana) K.M. Tri Sutrisna Agustia
Sirok Bastra Vol 9, No 2 (2021): Sirok Bastra
Publisher : Kantor Bahasa Provinsi Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37671/sb.v9i2.333

Abstract

This paper aimed at investigating the use of the advertisement text in Instagram caption of hotels during the Covid-19 pandemic. The paper is analyzed under the three dimensions of Critical Discourse Analysis theory proposed by Fairclough (1989). The descriptive qualitative approach used to obtain and explain the secondary data. The result of description dimension showed: the used of significant meaning, active-passive sentences, positive-negative sentences, and description-persuasion structures. The interpretation dimension showed that the content, subject, relations, and connections were referred to as the situational context. The explanation dimension showed, the relation of situational, institutional, and social contexts. Tulisan ini bertujuan untuk mengetahui penggunaan teks iklan pada takarir Instagram di hotel-hotel selama masa pandemi Covid-19. Tulisan ini dianalisis dengan teori tiga dimensi analisis wacana kritis yang diajukan oleh Fairclough pada tahun 1989. Pendekatan deskriptif kualitatif digunakan untuk memperoleh dan menjelaskan data sekunder. Hasil dari dimensi deskripsi menunjukkan bahwa penggunaan makna signifikan, kalimat aktif-pasif, kalimat positif-negatif, dan struktur deskripsi-persuasi. Dimensi interpretasi menunjukkan bahwa isi, subjek, hubungan, dan koneksi mengacu kepada konteks situasional. Dimensi penjelasan menunjukkan bahwa hubungan pada konteks situasional, kelembagaan, dan praktik sosial.
THREE APPROACHES OF WORD MEANING OF THE FIGURATIVE LANGUAGES TRANSLATION Tri Sutrisna Agustia
AT-TA'LIM Vol 19, No 3 (2012)
Publisher : Institut Agama Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.099 KB) | DOI: 10.15548/jt.v19i3.58

Abstract

Figurative language is widely used in any form of communication particularly in daily communication such as articles in newspaper, advertisements, novels, poems and so forth. However, this study is limited to the analysis of the figurative languages with reference to the translation of the novel The Other Side Of Me into Sisi Lain Diriku. This study is aimed at finding out the type of the Figurative Languages that found in the novel and finding the equivalence if the text meaning based on 3 Word-Meaning Approaches theory combined with Knowledge Based Theory. The analysis was presented in the forms of words and sentences.  The result of this study showed that there are 4 types of Figurative Languages. And there also shown the relation between 3 meaning approaches and knowledge based theory.
SEMIOTIC ANALYSIS OF HOTEL ADVERTISEMENT Km Tri Sutrisna Agustia
KULTURISTIK: Jurnal Bahasa dan Budaya Vol. 5 No. 1 (2021): Januari 2021
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.5.1.2740

Abstract

The phenomenon of misinterpretation and the mismatch of the desired meaning in a hotel advertisement gives significant losses to hoteliers in Bali. The purpose of this study is to understand the meaning contained in a hotel promotion advertisement. This study aims to align the problem of conveying meaning in promotional advertisements that are often not understood by tourist targets so that there is a misunderstanding between the wishes of the hotel marketing and the needs of the tourists themselves. This study analyzes (1) ads part segmentation, (2) describes the relationship between signs in the form of markers and signs in hotel advertisements, (3) describes and provides an overview of suggestions regarding the role of the proper meaning in hospitality advertisements. The design of this study uses a qualitative design collected from study subjects in the form of hotel advertisements collected from promotional advertisements (brochures or websites) of hotels in Bali. The objects in this study are in the form of words, phrases, sentences, and images in the advertisements. The study stage begins with data collection on hotel advertisements regarding the advertisements being promoted. Then a picture of the proper meaning of promotional advertising based on semiotics will be drawn up. The results achieved are the connection between symbols and meanings used in a hotel promotion advertisement. Semiotic science variables can be added in the design of a hotel advertisement so that it provides an illustration of the suitability between the application of semiotics and hotel marketing practices as outlined in the advertisement. The exact match between the desires and the meaning to be conveyed can be developed properly to avoid misunderstandings between the hotel and the target market. Keywords: advertising; Bali; hospitality; promotion; semiotics
SOCIAL SEMIOTIC IN COVID-19 PUBLIC SERVICES ADVERTISEMENT Tri Sutrisna Agustia Km; Hesteria Friska Armynia Subratha
KULTURISTIK: Jurnal Bahasa dan Budaya Vol. 5 No. 2 (2021): Juli 2021
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.5.2.3395

Abstract

The role of an advertisement in influencing people's perceptions and understanding has its own competence in the world of marketing. Advertising can be used as one of the most appropriate promotional tools in the introduction and understanding of a concept or an invitation to do something. The persuasive matter in this research regarding the importance of the role of the community in the Covid-19 pandemic conditions. Advertising products taken in this study are several public servicess about Covid-19 from several commercial and non-commercial institutions in Bali. The phenomenon of miss-interpretation and the mismatch of the desired meaning in an advertisement has a significant impact on the development of the Covid-19 case in Bali. The purpose of this research is to align the problem of conveying a meaning in advertisements for public servicess about Covid-19 which are often not understood by the public so that there is a misunderstanding between the wishes of the appellers and the understanding of the public's target. This study aims to: (1) describe the shape of the parts of the advertisement in the form of the title, text, and slogan contained in the public services advertisement regarding Covid-19, (2) describe the form of the relationship between signs and references in the form of markers and signs in the services advertisement. the public regarding Covid-19, (3) describe and provide an overview of suggestions regarding the role of the proper meaning in public servicess about Covid-19. The research design used a qualitative design collected from research subjects in the form of public services advertisements about Covid-19 collected from websites and print media in the form of visual media. The objects in this study are in the form of words, phrases, sentences, images, and colors in these advertisements. The research stage begins with the collection of public services data about Covid-19, then a picture of the correct meaning of the advertisement for public services regarding Covid-19 will be drawn up based on semiotics. The results achieved in this study were the addition of semiotic science variables in the design of public services advertisements regarding Covid-19 so as to provide an overview of the suitability between the application of semiotics and the practice of giving advice and servicess as outlined in advertisements. The exact match between the desires and the meaning to be conveyed can be well developed to avoid misunderstandings between the advocate and the target public. Another target to be achieved in this research is the development of language knowledge in a broader realm both in the world of non-profit advertising. Keywords: semiotics, advertising, covid-19, public, services
Figurative Language On Ahok Blasphemy In The Jakarta Post Newspaper: Critical Discourse Analysis Km Tri Sutrisna Agustia
International Journal of Linguistics and Discourse Analytics Vol 4 No 1 (2022): IJOLIDA Vol. 4 No. 1, September 2022
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v4i1.59

Abstract

This study is investigated the use of figurative language in The Jakarta Post related to Ahok religion blasphemy during 2017 Jakarta gubernatorial elections. The research objectives were to explain the description and the interpretation dimension applied in the figurative language of Ahok blasphemy in The Jakarta Post newspaper. The study is analyzed under the Critical Discourse Analysis approach represented by Fairclough (1989). Qualitative method was applied in this research to get secondary data from the Jakarta Post Newspaper. On data collection, the researcher documented nine sentences of figurative language by using purposive sampling. In data analysis, the researcher used inductive technique to explain the data specifically then added with general explanation. The results showed that within vocabulary there were some word classes, classification schemes, meaning relation, euphemistic expression was applied along with formal-informal values, and positive-negative values; within grammatical features, action and attribution process, active-passive sentences, positive-negative sentences, clear and unclear agents were applied; within the textual structure, description, judgement/critique, an event, problem/solution, and compare/contrast structures were found. Within the interpretation dimension, the contents, the subjects, the relations, and the connections were clearly referred to the situational context
SEMIOTIC ANALYSIS ON NON-VERBAL LANGUAGE IN GADGET DIGITAL ADVERTISEMENT Km Tri Sutrisna Agustia; Ida Bagus Kurniawan
JAMI: Jurnal Ahli Muda Indonesia Vol. 3 No. 2 (2022): Desember 2022
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v3i2.104

Abstract

Objective. The purpose of non-verbal communication in a digital advertisement is to complete the informational delivery in the commercial itself. The utilization of certain circumstances in an advertisement cannot be isolated from the meaning of non-verbal language. With the help of semiotic analysis, this study seeks to explain the significance of non-verbal cues in two social media-sourced commercials for smartphones. Materials and Methods. This study's design employs a qualitative method for gathering data from research participants in the form of visual media from digital social media advertising for marketing tools. The study's objects are nonverbal behaviors like as facial expressions, gestures, body language, movement, touch, and look that can be seen in digital commercials. The purpose of non-verbal communication in a digital advertisement is to complete the informational delivery in the commercial itself. The utilization of certain circumstances in an advertisement cannot be isolated from the meaning of non-verbal language. With the help of semiotic analysis, this study seeks to explain the significance of non-verbal cues in two social media-sourced commercials for smartphones. Results. Semiotic rules can be used to interpret nonverbal language, but this interpretation needs to be backed by verbal language or other pertinent data. Conclusion. Semiotic meaning can be used to interpret how nonverbal communication is used in advertising. However, this needs to be backed up with more pertinent information and either spoken or visually explained in great detail.
PENINGKATAN KEMAMPUAN PENERJEMAHAN TEKS BAHASA INGGRIS KE DALAM BAHASA INDONESIA MELALUI REGISTER ANALISIS Km Tri Sutrisna Agustia
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 1 (2018): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.838 KB)

Abstract

ABSTRACTTranslation of a text requires accuracy in transferring the meaning of the Source Language into Target Language. This led to the emergence of language variations caused by the typical characteristics of the user’s needs, known as registers (Suwito, 1985: 25). The text field in this study attempts to be addressed by adding the Register Analysis in the process of translating English to Indonesian. This research was carried out on students of the English Literature Study Program, Faculty of Economics and Humanities, semester 6 of Academic Year 2017/2018. This study aims to determine the ability of students to identify the type of register found and find out the effect of the register analysis in the translation process before and after application. This study uses a qualitative approach in the form of case studies and uses descriptive analysis method by observing the student work process one by one in 2 different cycles. In this study found types of deliberative registers based on the text used mostly taken from formal texts and news articles. It was also found that there was an influence of the addition of an analysis register in the translation process carried out by students which was marked by the use of appropriate terms so as to provide a high level of accuracy. So that it can be concluded that after conducting this research found a type of formal register in text that is also formal in nature and an increase in the ability in the translation process with the addition of the analysis register process in it.Keywords: register analysis, text, accuracyABSTRAKPenerjemahan sebuah teks memerlukan keakuratan dan ketepatan dalam mengalihkan makna dari Bahasa Sumber ke dalam Bahasa Target. ini menyebabkan munculnya variasi bahasa yang disebabkan sifat-sifat khas kebutuhan pemakainya, yang dikenal dengan istilah register (Suwito, 1985:25). Ranah teks dalam penelitian ini berusaha ditanggulangi dengan menambahkan Register Analis dalam proses penerjemahan teks Bahasa Indonesia ke dalam Bahasa Inggris. Penelitian ini dilaksanakan pada mahasiswa Program Studi Sastra Inggris, Fakultas Ekonomika dan Humaniora semester 6 Tahun Akademik 2017/2018. Penelitian ini memiliki tujuan untuk mengetahui kemampuan mahasiswa dalam mengidentifikasi jenis register yang ditemukan dan mengetahui pengaruh register analisis dalam proses penerjemahan sebelum dan sesudah penerapan. Penelitian ini mengunakan pendekatan kualitatif yang berbentuk studi kasus dan menggunakan metode analisis deskriptif dengan mengamati proses karya penejermahan mahasiswa satu persatu dalam 2 siklus yang berbeda. Dalam penelitian ini ditemukan jenis register deliberative dan oratorical berdasarkan teks yang dipakai sebagian besar diambil dari teks formal dan artikel berita. Ditemukan juga adanya pengaruh penambahan register analisis dalam proses penerjemahan yang dilakukan mahasiswa yang ditandai dengan penggunaan istilah yang tepat sehingga memberikan nilai keakuratan yang tinggi. Sehingga dapat disimpuka bahwa setelah melakukan penelitian ini ditemukan jenis register yang formal dalam teks yang sifatnya juga formal dan adanya peningkatan kemampuan dalam proses penerjemahan dengan ditambahkannya proses register analisis di dalamnya.Kata kunci: register analisis, teks, keakuratan, ketepatan
ANALISIS SEMIOTIK IKLAN PROMOSI PERHOTELAN DI KABUPATEN BADUNG Km Tri Sutrisna Agustia; Ida Bagus Made Juliana Raditha Oka
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 3 (2020): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.452 KB)

Abstract

ABSTRAKAdanya fenomena miss-interpretasi dan ketidaksesuaian makna yang diinginkan dalam sebuah iklanhotel, memberikan kerugian yang signifikan terhadap pelaku perhotelan di Bali. Tujuan dari studi iniuntuk memahami makna yang terkandung dalam sebuah iklan promosi perhotelan yang diambilkhusus di Kabupaten Badung. Studi ini menganalisis 1) wujud bagian-bagian iklan yang berupa judul,nama perusahaan, teks, dan slogan yang terdapat dalam iklan perhotelan, (2) mendeskripsikanwujud hubungan tanda dan acuannya yang berupa penanda dan pertanda dalam iklan perhotelan,(3) mendeskripsikan dan memberikan gambaran saran mengenai peranan makna yang tepat dalamiklan perhotelan. Rancangan studi ini menggunakan rancangan kualitatif yang dikumpulkan darisubjek studi yang berupa iklan-iklan hotel yang dikumpulkan dari iklan promosi (brosur atau website)hotel di Badung, Bali. Objek dalam studi ini berupa kata, frasa, kalimat, gambar, dan warna yangada dalam iklan-iklan tersebut. Hasil yang dicapai dalam studi ini adalah adanya hubungan antarasimbol dan pemaknaan yang dipakai dalam sebuah iklan promosi perhotelan. Ke depannya dapatdilakukan penambahan variabel ilmu semiotika dalam perancangan sebuah iklan hotel sehinggamemberikan gambaran kesesuaian antara pengaplikasian ilmu semiotika dan praktik pemasaranhotel yang dituangkan dalam iklan. Kesesuaian yang tepat antara keinginan dan makna yang ingindisampaikan bisa terbangun dengan baik untuk menghindari adanya kesalahpahaman antara hoteldan target pasar.Kata kunci: semiotika, iklan, promosi, perhotelan, Badung
PEMAKNAAN BAHASA NON-VERBAL DALAM IKLAN SMARTPHONE PADA SOSIAL MEDIA: KAJIAN SEMIOTIKA SOSIAL Km Tri Sutrisna Agustia; Ida Bagus Kurniawan; Ida Bagus Made Juliana Raditha Oka
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 5 (2022): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKBanyak ditemui adanya iklan-iklan digital yang menyimpang dalam menggunakan metode komunikasi non-verbal. Alih-alih untuk menyampaikan informasi mengenai produk tertentu, malah memberikan miss-interpretasi yang salah dan membingungkan. Berdasarkan fenomena tersebut, penelitian ini bertujuan untuk memaknai dan memahami bentuk-bentuk penggunaan bahasa non-verbal pada iklan digital dalam penyampaian informasi mengenai produk smartphone tertentu berdasarkan teori Semiotika Sosial. Tujuan utama dari penelitian ini adalah untuk: (1) mendeskripsikan struktur komponen iklan sebagai bahasa nonverbal dalam iklan digital untuk pemasaran smartphone; (2) mendeskripsikan hubungan antara tanda dan acuannya sebagai penanda dan tanda dalam iklan digital untuk pemasaran smartphone; dan (3) mendeskripsikan dan memberikan gambaran saran mengenai peran makna yang tepat dalam periklanan digital untuk pemasaran smartphone. Desain penelitian ini menggunakan metode kualitatif untuk pengumpulan data dari partisipan penelitian berupa media visual dari media sosial Instagram. Objek penelitian adalah perilaku nonverbal seperti ekspresi wajah, gerak tubuh, bahasa tubuh, gerakan, sentuhan, dan tampilan yang dapat dilihat dalam iklan digital. Untuk memberikan gambaran kesesuaian antara penerapan semiotika dengan praktik penyampaian informasi tertentu melalui iklan digital untuk pemasaran smartphone. Hasil penelitian ini meliputi penambahan variabel ilmu semiotika dalam desain periklanan digital untuk pemasaran smartphone. Untuk mencegah kesalahpahaman antara pengiklan dan khalayak sasaran, kesesuaian yang ideal antara keinginan dan pesan yang ingin disampaikan dapat terjalin dengan baik. Perluasan ilmu bahasa ke bidang yang lebih baru, seperti dunia bisnis dan periklanan komersial, adalah tujuan lain dari penelitian ini.Kata kunci: semiotika, smartphone, makna, nonverbal, komersial
Co-Authors Clarissa Arnolia Elshanora Gek Wulan Novi Utami Hesteria Friska Armynia Subratha I Gede Neil Prajamukti Wardhana I Gst. Nyoman Putra Kamayana I Gusti Nyoman Putra Kamayana Ida Bagus Kurniawan Ida Bagus Kurniawan Ida Bagus Made Juliana Raditha Oka Nengah Laba Ni Luh Desy Suari Dewi Ni Made Diana Erfiani Ni Nyoman Tri Sukarsih Ni Putu Sri Eka Carniasih Putu Chrisma Dewi Sri Eka Carniasih