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All Journal AL-TA´LIM Al-Ta'lim Sirok Bastra International Journal of Linguistics and Discourse Analytics (ijolida) JAMI: Jurnal Ahli Muda Indonesia Kulturistik : Jurnal Bahasa dan Budaya Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Km Tri Sutrisna Agustia
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Journal : Sirok Bastra

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HOTELS ADVERTISEMENTS ON INSTAGRAM DURING COVID-19 PANDEMIC: A CRITICAL DISCOURSE ANALYSIS (Iklan Perhotelan di Instagram pada Masa Pandemi Covid-19: Analisis Wacana) K.M. Tri Sutrisna Agustia
Sirok Bastra Vol 9, No 2 (2021): Sirok Bastra
Publisher : Kantor Bahasa Provinsi Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37671/sb.v9i2.333

Abstract

This paper aimed at investigating the use of the advertisement text in Instagram caption of hotels during the Covid-19 pandemic. The paper is analyzed under the three dimensions of Critical Discourse Analysis theory proposed by Fairclough (1989). The descriptive qualitative approach used to obtain and explain the secondary data. The result of description dimension showed: the used of significant meaning, active-passive sentences, positive-negative sentences, and description-persuasion structures. The interpretation dimension showed that the content, subject, relations, and connections were referred to as the situational context. The explanation dimension showed, the relation of situational, institutional, and social contexts. Tulisan ini bertujuan untuk mengetahui penggunaan teks iklan pada takarir Instagram di hotel-hotel selama masa pandemi Covid-19. Tulisan ini dianalisis dengan teori tiga dimensi analisis wacana kritis yang diajukan oleh Fairclough pada tahun 1989. Pendekatan deskriptif kualitatif digunakan untuk memperoleh dan menjelaskan data sekunder. Hasil dari dimensi deskripsi menunjukkan bahwa penggunaan makna signifikan, kalimat aktif-pasif, kalimat positif-negatif, dan struktur deskripsi-persuasi. Dimensi interpretasi menunjukkan bahwa isi, subjek, hubungan, dan koneksi mengacu kepada konteks situasional. Dimensi penjelasan menunjukkan bahwa hubungan pada konteks situasional, kelembagaan, dan praktik sosial.
Co-Authors Clarissa Arnolia Elshanora Gek Wulan Novi Utami Hesteria Friska Armynia Subratha I Gede Neil Prajamukti Wardhana I Gst. Nyoman Putra Kamayana I Gusti Nyoman Putra Kamayana Ida Bagus Kurniawan Ida Bagus Kurniawan Ida Bagus Made Juliana Raditha Oka Nengah Laba Ni Luh Desy Suari Dewi Ni Made Diana Erfiani Ni Nyoman Tri Sukarsih Ni Putu Sri Eka Carniasih Putu Chrisma Dewi Sri Eka Carniasih