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Journal : International Journal of Linguistics and Discourse Analytics (ijolida)

Figurative Language On Ahok Blasphemy In The Jakarta Post Newspaper: Critical Discourse Analysis Km Tri Sutrisna Agustia
International Journal of Linguistics and Discourse Analytics Vol 4 No 1 (2022): IJOLIDA Vol. 4 No. 1, September 2022
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v4i1.59

Abstract

This study is investigated the use of figurative language in The Jakarta Post related to Ahok religion blasphemy during 2017 Jakarta gubernatorial elections. The research objectives were to explain the description and the interpretation dimension applied in the figurative language of Ahok blasphemy in The Jakarta Post newspaper. The study is analyzed under the Critical Discourse Analysis approach represented by Fairclough (1989). Qualitative method was applied in this research to get secondary data from the Jakarta Post Newspaper. On data collection, the researcher documented nine sentences of figurative language by using purposive sampling. In data analysis, the researcher used inductive technique to explain the data specifically then added with general explanation. The results showed that within vocabulary there were some word classes, classification schemes, meaning relation, euphemistic expression was applied along with formal-informal values, and positive-negative values; within grammatical features, action and attribution process, active-passive sentences, positive-negative sentences, clear and unclear agents were applied; within the textual structure, description, judgement/critique, an event, problem/solution, and compare/contrast structures were found. Within the interpretation dimension, the contents, the subjects, the relations, and the connections were clearly referred to the situational context
The Semiotic Visual Analysis Of Non-Verbal Language In Hotel Advertisements Km Tri Sutrisna Agustia; Putu Chrisma Dewi; Ida Bagus Kurniawan
International Journal of Linguistics and Discourse Analytics Vol 5 No 1 (2023): IJOLIDA Vol. 5 No. 1, September 2023
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v5i1.101

Abstract

Numerous digital advertisements deviate from the use of nonverbal communication techniques. Instead of conveying information about a particular product, it provides a misleading and incorrect interpretation. Using the theory of visual semiotics, this study seeks to interpret and comprehend the forms of non-verbal language used in digital advertisements to convey information about specific hotel products. The primary objectives of this study are as follows: (1) to describe the structure of advertising components as nonverbal language in digital advertising for hotels marketing in Bali; (2) to describe the relationship between signs and their references as signifiers and signs in digital advertising for hotel marketing; and (3) to describe and provide an overview of recommendations regarding the appropriate role of meaning in digital advertising for hotel marketing. This research design employs qualitative methods for collecting data from research participants in the form of Instagram images. Nonverbal behavior observed in digital advertising, such as facial expressions, gestures, body language, movement, contact, and appearance, is the subject of study. To provide an overview of the applicability of semiotics to the practice of communicating specific information through digital advertising for hotel marketing. This study's findings include the incorporation of semiotic science variables into the design of digital advertisements for hotel marketing. To avoid misunderstandings between advertisers and their intended audiences, it is possible to establish a perfect match between the desired outcome and the intended message. This research also seeks to expand linguistics into emerging disciplines, such as the business world and commercial advertising
The Biological, Sociological, And Ideological Aspects In The Children's Story “Pasawitran I Jangkrik Teken I Petani” Putu Chrisma Dewi; Km Tri Sutrisna Agustia; Gek Wulan Novi Utami
International Journal of Linguistics and Discourse Analytics Vol 5 No 1 (2023): IJOLIDA Vol. 5 No. 1, September 2023
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v5i1.102

Abstract

Children's stories, especially Balinese stories, are one of the effective media to provide environmental education to children and introduce their mother tongue or regional language as early as possible as a form of language preservation. In addition, the introduction of stories to children from an early age will have an impact on children's love of literacy. This research analyses the environmental lexicon from an ecolinguistics perspective found in Balinese children's stories. This research aims to identify biological, sociological, and ideological aspects of Balinese children's stories. This is qualitative research, the data was taken from a Balinese children’s story entitled Pasawitran I Jangkrik Teken I Petani. The result shows that children can learn some environmental and farming-based lexicons in this story, which is very good and necessary for language preservation. Ideologically, children are invited to understand the importance of environmental protection and ecological balance. By applying these sociological aspects in the story Pasawitran I Jangkrik Teken I Petani children can learn about social dynamics, tradition, and social systems