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All Journal AL-TA´LIM Al-Ta'lim Sirok Bastra International Journal of Linguistics and Discourse Analytics (ijolida) JAMI: Jurnal Ahli Muda Indonesia Kulturistik : Jurnal Bahasa dan Budaya Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Km Tri Sutrisna Agustia
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Journal : JAMI: Jurnal Ahli Muda Indonesia

 1 
SEMIOTIC ANALYSIS ON NON-VERBAL LANGUAGE IN GADGET DIGITAL ADVERTISEMENT Km Tri Sutrisna Agustia; Ida Bagus Kurniawan
JAMI: Jurnal Ahli Muda Indonesia Vol. 3 No. 2 (2022): Desember 2022
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v3i2.104

Abstract

Objective. The purpose of non-verbal communication in a digital advertisement is to complete the informational delivery in the commercial itself. The utilization of certain circumstances in an advertisement cannot be isolated from the meaning of non-verbal language. With the help of semiotic analysis, this study seeks to explain the significance of non-verbal cues in two social media-sourced commercials for smartphones. Materials and Methods. This study's design employs a qualitative method for gathering data from research participants in the form of visual media from digital social media advertising for marketing tools. The study's objects are nonverbal behaviors like as facial expressions, gestures, body language, movement, touch, and look that can be seen in digital commercials. The purpose of non-verbal communication in a digital advertisement is to complete the informational delivery in the commercial itself. The utilization of certain circumstances in an advertisement cannot be isolated from the meaning of non-verbal language. With the help of semiotic analysis, this study seeks to explain the significance of non-verbal cues in two social media-sourced commercials for smartphones. Results. Semiotic rules can be used to interpret nonverbal language, but this interpretation needs to be backed by verbal language or other pertinent data. Conclusion. Semiotic meaning can be used to interpret how nonverbal communication is used in advertising. However, this needs to be backed up with more pertinent information and either spoken or visually explained in great detail.
Co-Authors Clarissa Arnolia Elshanora Gek Wulan Novi Utami Hesteria Friska Armynia Subratha I Gede Neil Prajamukti Wardhana I Gst. Nyoman Putra Kamayana I Gusti Nyoman Putra Kamayana Ida Bagus Kurniawan Ida Bagus Kurniawan Ida Bagus Made Juliana Raditha Oka Nengah Laba Ni Luh Desy Suari Dewi Ni Made Diana Erfiani Ni Nyoman Tri Sukarsih Ni Putu Sri Eka Carniasih Putu Chrisma Dewi Sri Eka Carniasih