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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Kinerja Jurnal Manajemen Indonesia Journal of Innovation, Business and Entrepreneurship
Leo Aldianto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Customer Awareness and Expectation Toward MY.Telkomsel.com Website Shafira, Annisa; Aldianto, Leo
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

Telkomsel is the first and the largest GSM mobile telecommunication operator in Indonesia. Tohelp its customers, Telkomsel has Grapari as walk in customer service and https://my.telkomsel.com as online customer service. In every day, Grapari always filled by the customer. Existence of my.telkomsel.com has not been able to reduce the amount of density that occurs in Grapari. It would be better if Telkomsel know how much the customers awareness about this MyTelkomsel website, what customers expect from this online customer service, and what kind of promotion can attract their attention.The conclusion of this research is actually there are many customers who aware of my.telkomsel.com as an online customer service from Telkomsel. But Simpati and Kartu As customers who use this website is much lesser than the actives of them. The customers expect that my.telkomsel.com have some features, such as changing and upgrading package limit easier, can buypulse, and can block number. Holding event that invites band/singer and promotions via SMS are the most effective communication for Telkomsel’s customers. By adding the expected features and doing the promotions that can attract the attention of customers, will make my.telkomsel.com better known and there will be more customers are using it.Keywords: Service Innovation, Customer awareness and expectation, Online customer service, Communication, Promotion.
Analysis Busines of Iodized salt SMEs in Cirebon District Hamid, Amellia Adani; Aldianto, Leo
Journal of Business and Management Vol 3, No 3 (2014)
Publisher : Journal of Business and Management

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Abstract

Cirebon Regency is the largest potential area in West Java to producing salt that attracts high interest of Small Medium Enterprise (SME). But unfortunately there are still a lot of iodized salt SMEs in Cirebon Regency experiencing difficulties in running the business. This research aim to identifying the main problems that may face by those SMEs, then will analyze by using theories of business and management in general perspective in order to provide alternative solutions and recommendations that can help developing the SMEs. This research use interview and observation as methods of primary data gathering. Interview and observation focus on 4 iodized salt SMEs in Cirebon Regency that each of them come from several villages and districts. These SMEs are expected represent the iodized salt SMEs in Cirebon Regency overall. From the results of data collection, researchers determined there are 5 common problems as follows: (1) difficulties in marketing the product, (2) difficulty in recruiting and attract employees to work with (3) no standard operating procedures that are held in the use of methods and technologies of producing iodized salt, (4) difficulty in getting supplies of iodine (5) and SNI certificate is considered expensive by most SMEs. The result analysis shows that iodized salt SMEs have uses methods and technologies according to the standard required from Indonesia Ministry of industry, the largest market demand for iodized salt are come from traditional market, grocery, and packaging market, while the scarcity of iodized content can be got alternatively by import from GAIN-UNICEF recommendation. Responding to the expensive cost of SNI problem, researcher doing financial analysis to calculate the investment analysis of the SNI certificate registration by taking sample 2 respondents of the 4 SMEs, the result obtained that each of them has NPV>0 it means their business which including the cost of SNI still deserve to be ran and developed even the payback period can be gained in the first year.Keyword: Iodized Salt SMEs, Cirebon Regency, Iodine, Marketing Strategies, Investment Analysis, Methods and Technologies, Compensation
Consumer Perception Through Healthy Drinks Packaging Design Feizal, Affan Abdul Ghaffur; Aldianto, Leo
Journal of Business and Management Vol 1, No 4 (2012)
Publisher : Journal of Business and Management

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Abstract

Healthy living is already become concern in today’s society. According to many studies, people are also increasingly reflective in matters of health and willing to adopt health oriented changes in their eating habits. This change of habits creates a new opportunity in food and drinks industry especially for healthy drinks products. The intense competition between healthy drinks products made consumers is faced with large number of choices. It will be better for the producers to know consumers perceptions toward healthy drinks packaging design to overcome the competitions. The objective of this study is to find out on how consumer perception towards healthy drinks packaging design.In doing this research, Consumer Perceived Value (CPV) theory by Sweeney and Soutar (2000) is used. Basically there are 4 dimension of CPV; Emotional value, Social value, Quality/performance value, Price/value for money. But this research only used the third value which is the Quality/performance value because this research only covers with the consumer’s perception and consumer perceived value of the function of the products. The information processing model also used to understand how consumers build the perceptions.Men and women aged 15-40 years old who live in Bandung was taken as a respondent in this research. The selection of this range of ages is expected to get more variation in the result. By using a judgmental approach, questionnaires have been distributed between 29th July – 8th August 2012 to men and women who concern about health. Three isotonic drinks products were selected as research object. There are five element of packaging, which measured in each product by Likert scale. They are Logo, Image and Other Graphical Elements, Color, Size and Shape, and Benefits. There are also four attribute of perceived value measured; Product Quality Consistency, Product is well made, Product Has an Acceptable Standard of Quality, and the product will last for long time. Found in the analysis, Pocari Sweat successfully become a good example for healthy drinks packaging design, since it draws the highest score for each elements among the products. Pocari Sweat was success in the three level of information processing. It succeeds in implementing the same ambiance from advertisement to the product packaging. Also found that simple logo is more capable to bring the healthiness impression. Using bright color can help to emphasize the healthiness value. Besides, it also can make other important attribute can stand out. The clear visibility of the bottle became important for consumers to see the water inside the bottle.Keywords: Consumer Perception, Product Design, Perceived Value.Category: Marketing; Decision-makin
Measuring Retail Service Quality of OIWAK Store by Importance and Performance Analysis Zulkarnaen, Faisal Rasyid; Aldianto, Leo
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

The growth of modern markets is higher today that result in increased competition among retail businesses. Oiwak as a retail store in Indonesia that sells fresh fish as its main product must be able to compete and win in this state. Moreover Oiwak store should be able to compete with firms of different types of retail that sells a wide range of products. As a retail company that sells fresh fish where this type of product is not common in Indonesian, the store should be able to read customer characteristics and analyze customer satisfaction levels based on the quality of services provided which eventually could have implications on marketing strategies to satisfy the needs of its customers. This research is to assess the response of a sample of visitors with 80 respondents through the analysis of customer satisfaction of the attributes of service quality using importance-performance analysis which compared between expectations and the actual reality of customer perception. Research result would recommend management of Oiwak store to improve attributes the performance of service is still below of customer’s expectation first which are in dimension of Reliability and Personal Interaction specifically in error purchase recording and the knowledge of the employee. Key words: Retail, Service Quality, Importance-Performance Analysis Category: Performance Management, Marketing
Marketing Strategy to Increase Sales of Custom Built Furniture Nugroho, Ardianto; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - On the 2015 Asia Construction Outlook, 37 percent of the construction spending in Asia accomplished on infrastructure, 34 percent was spending on residential projects, and the rest is on non-residential projects. In 2013 Indonesia spending 27 billion dollars and became the fourth country with the largest spending on construction, below India, Japan and China. To accommodate the needs that are related to the construction sector, PAZEUL was established in 2013 with specialty on interior design and architecture. During the beginning the company faced issues such as a different level of quality amongst products, high production costs, no growth for a period of time and a delayed process of manufacturing furniture. On the external analysis, the consumer has a power of bargaining especially in price negotiation, mainly because of no appreciation from the public about the role of designer and architect, our problem as a design consultant where there are no standard in determining the appropriate design fee, and various substitute furniture products appear in the market. Based on the 7P marketing mix, PAZEUL is facing several issues that are related on the consumer trust on the final build quality of furniture products. Based on the business issue analysis, the solution will focus mainly on improving the performance of internal management and how PAZEUL products gain more credence from the new consumer. A new value proposition, appropriate role in the design, production and marketing division; an appropriate facilities in the wood workshop are the strategy proposed to be the objective of PAZEUL design consultant.An implementation plan on how the strategies will be implemented is shown in the action plan table consist of a 12 months period of time. Some of strategies is implemented immediately and some of the strategies are implemented in a certain period depend on the urgency of the activity. Keyword: Architecture, Interior Design, Custom Built Furniture, Consumer Trust.
Operations strategy of ahli pest to survive in competitive market Eka Wijayanti, Arlyza; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. PT Pupuk Kujang is a subsidiary of PT Pupuk Indonesia (Persero), a state owned holding company focusing on production and distribution of subsidized and non-subsidized fertilizers. Issue on subsidy scheme change, natural gas price, and decreasing trend of international Urea price affecting the company’s profit. The company revenue kept increasing but its profit trend was decreasing (2012 – 2016). The company had an intention to increase its revenue through plant factory diversification plan. Grand Strategy matrix analysis was being used to conform the diversification strategy, while the value innovation of the plant factory was determined by examining parameters of design thinking perspective. Based on the company external and internal analysis, it can be concluded that the company still had its competitive advantage in the industry and diversification strategy was suitable for the company. Based on the root challenge analysis on the diversification plan, there were three aspects that can be used to define the value innovation from the plant factory development plant which are: human desirability, technology feasibility, and economic viability. The value innovation of vegetables plant factory development offered by the company should be premium vegetables products those are clean, fresh, free-pesticide, and smooth available only in premium market in Greater Jakarta and direct sales to certain business consumers. Tomatoes and some certain leafy vegetables can be applicable. The most viable technology to meet the market needs is the vegetables plant factory technology with full solar light and controlled environment system. During the implementation, the company should provide resource needed such as land, plant factory building and facilities, capital, and people. The scale and economic evaluation of the vegetables plant was profitable but still too small compared to existing revenue and profit of the company. Therefore, the vegetables plant factory development was not viable as business substitute to the existing company business in fertilizer production. Keywords: design thinking, grand strategy matrix, plant factory, premium vegetables business, value innovation
Marketing Strategy Of Roffee's Dessert In Order To Improve sales Performance Zam Harira, Emil; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Roffee’s Dessert was established in Bandung City since November 2013. This company sells a new kind of dessert called soft pudding. The difference is it has a really smooth texture that will melt in the mouth.  Compared to the competitors Roffee’s Dessert has some advantages that are offer a high quality product with an affordable price. As a startup company Roffee’s Dessert encountered several issues which are low distribution, low brand awareness, and store location that is not strategic. All these issues affect the sales performance of Roffee’s Dessert. In order to solve the issues, the author analyzes the company’s condition using Porter’s 5 Forces, 5P’s Marketing Mix, and Competitor analysis. After analyzing the condition of the company, it is found that the root cause of the problems are there is no well planned marketing program and all the activities are still done by the owner alone. In order to generate the strategies, the author use SWOT analysis and TOWS matrix. After that STP process is used to as a tool to create the 5P’s marketing mix that is derived from strategies generated in TOWS matrix. The solutions proposed in this thesis is in the form of new 5P’s marketing mix that will attract customers, widen distribution, improve branding, and increase brand awareness. The proposed solutions for are open new store, improve value proposition, redesign the packaging, create marketing plan, make promotion programs, and hire marketing employees to increase the number of consignment places. All the solutions are planned to be implemented in 12 months. By implementing all of the solutions, it is expected that after 12 months all the issues that currently encuntered by the company will be resolved and the sales performance will be improved. Keywords: Dessert, Food, Marketing strategies, Marketing Mix
Marketing Strategy for Six Nine Footwear in Purpose to Increase Sales Venina, Cut Anggun; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The development of internet has grown very rapidly that has become an important part in the of today's modern life. Sixnine as one of the SMEs sees the opportunity of rapid development of technology today, and it makes Sixnine think to start an online business. Sixnine offers products which are specific shoes for men with three models of shoes, i.e boots, casual and semi-formal. Sixnine makes its sales through social media, which causeSixnine has more than one social media, its website, facebook, twitter, and instragram. Sixnine has established for nearly two and a half years, and along with the times Sixnine has faced some kind of issues, i.e the low sales in Bandung, the great number of competitors and it can not handle orders in a timely manner. With those issues, various forms of external and internal analysis are performed such as Porter's Five Forces, SWOT analysis, Marketing Mix, STP, and Customer Perception of Service. In scientific works, some surveys also have been performed which aims to determine the awareness level of Sixnine’s brand and products, satisfaction with the Sixnine’s products and lifestyle of Bandung citizens As results, there are two main issues focused in this study, i.e the low level of public awareness of Sixnine’s brand and products and unstructured work division, these issues affect the lower sales. For solutions, there are several things that must be considered to increase the level of public awareness toward the Sixnine’s products and brand which must be accompanied by well planned marketing strategy, i.e change the Sixnine’s tagline, join exhibitions or fairs, distribute flyers during the bazaar, maintenance of social media and endorsement of local actress. As for handling the unstructured work division, it must perform re-structure the company by adding new employees to handle social media and recap the data of good reservation. Those strategies should be implemented and well planned as it will affect the increase of Sixnine’s product sales Action plan and implementation are formed for Sixnine commencing from November 2014 to April 2015. Action plan and its implementation, will describe more detail about the timing of any action plan that has been set for Sixnine. Keywords: Footwear, internet, marketing strategies, brand awareness, social media  
Technology cloud computing strategy At PT. Synnex Metrodata Indonesia Imbang Agung Gumilang Yulius, Muhammad; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - This study describes the strategy of PT. SMI in the era of cloud technology. During this time PT. SMI only focus with the sale of software and hardware only and have not been exploring the world of cloud different with competitors who have previously in cloud business. Sales cloud continues to grow rapidly in Indonesia and PT. SMI should immediately adjust role in the field of this cloud and already many users it uses this cloud services.   In addressing these problems, there are several alternatives that can be used by PT. SMI. Alternative is in the improvements of internal sector so that PT. SMI also not lagging behind again in the business of it. Second improvement is in the resource sector in order to have quality resources. Third improvements is in the planning sector to match what will be achieved. Fourth is in the sector processes that must be run properly and the last is from the sector of the product to be chosen later that will be marketed by PT.SMI. From the analysis of the alternatives was generate cloud solution to, that is by providing technology training in the present and the future on a regular basis so that PT. SMI is ready to face the new world of cloud technology. Then do research on a new technology and its possibilities can develop the technology in Indonesia. Creating standardized procedures for activities and create a new department that is focused on new technologies. The solution to business also is doing the selection target user segment in the small business sector first, and then make the selection cloud product which will be marketed with a focus first on the infrastructure sector. With such a solution has clear what will be done and the implementation will divided into two time periods as for a period of 3 months during the first and the second time is for 12 months. Keywords: cloud, cloud strategy, business clouds
Proposed New Services And Marketing Strategy For Mavens Studio Imaduddin Islam, Ibrahim; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia is a country that known as active internet user. In Early 2015, 72,7 million Indonesia (or 28% of total population) are active in using internet. Todays, people not only using internet for accessing news portal or searching an information, but also they using internet to do a lot of things like online shopping, playing games or accessing a social network. 62 million of which social media account are accessing via mobile Since 2008, a huge number of start up company, especially digital start up are rising. It’s possible for Indonesia being the next Silicon Valley in South East Asia. The development of technology, growth of start up company, and growth of  internet user in Indonesia make video being important on digital marketing strategy todays. This situation make Mavens Studio, a company founded in Bandung in 2013 are encouraged to develop its business in the creative industry. Unfortunately, since company appearance, Mavens Studio have a low profit with no marketing effort. To find the roots of these problems the author used PEST, Segmenting, Targeting and Positioning (STP); Marketing Mix and SWOT analysis. From the analysis conducted, it can be concluded that the root of the problem that makes his sales and profit are low, the unclear positioning of the company. To solve the root of the problem, a solution that will be used is by changing the Segmenting, Targeting and Positionong and propose new marketing mix (Product, Price, Place, Promotion, People). Changes occur segmenting in terms of, Type of the client, distribution channel, size of channel, location and consumer behavior. Mavens Studio also change its targeting and positioning. Changes in the STP is the basis of changes in the marketing mix. Some programs of the marketing mix that will be done include creating new services that is Startup, City and Political Branding Services with new price package, rent new office in Jakarta, creating online portfolio, improving social media marketing concept, making a strategic partnership and collaboration project also made system restructuring with a new permanent employee and intern. An implementation plan is made in the form of a table plan. Implementation plan covering time and budget. This implementation began in July 2016 through December 2017. Keywords: Branding Consultant, Sales, STP, Marketing Mix
Co-Authors Ace Johara, Ace Aditya Nugroho Santoso Affan Abdul Ghaffur Feizal AKBAR, MUHAMMAD FIKRI Amellia Adani Hamid Angga Nugraha Annisa Putri Saraswati Annisa Shafira Aprizal, Doni Budi, Adi Asmariadi Christina Wirawan Cut Anggun Venina, Cut Anggun Darman Mappangara Darmawan, Gega Dedy Sushandoyo Denna Garthinda Dian Fatimah Imhadi Dimas Prakoso Putra Eka Wijayanti, Arlyza Emilia Fitriana Dewi Faisal Rasyid Zulkarnaen Grisna Anggadwita Hanifinsani Muhammad, Dhahana Hardianto Nugroho Iffah Shabirah Imaduddin Islam, Ibrahim Imbang Agung Gumilang Yulius, Muhammad Isti Raafaldini Mirzanti Kristian Luas Sautan Jefry Legia, Mariska Marthalius, Anton Meliesa Florentin Gunawan Pesta Ferdinan Sitohang, Pesta Ferdinan Retta Margaretta Tedjalaksana Santi Novani Sarah Sari Utami, Sarah Sari Seroya Indah, Mira SUSI LESTARI Sweeta Elfonsia Tutupary Tita Gracia Yosheko, Tita Gracia Veby Lin Zonia Wisnu Ajie Prabowo Zam Harira, Emil Zenie Hadianie, Zenie