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Journal : Dinasti International Journal of Digital Business Management

Analysis of Factors That Caused Fanwar Between K-Pop Fandom on Tiktok Using Grounded Theory Analysis Nandi Andrian Kurnia Putra; Jerry Heikal; Antoni Irawan; Zahwa Nur Syahda
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2379

Abstract

K-Pop is currently getting attention from various parts of the world, including Indonesia. Behind the success of K-Pop idols there are fans/fans who get in touch to support the idols they love. They will also voluntarily defend the idol they like, thereby causing feelings between fans and hurling hatred at each other. This event is commonly referred to as Fanwar on social media. Social media, especially Tiktok, is used as a place for K- Pop fans to do Fanwar. This study aims to find out which factors cause fanwar on Tiktok. This study uses a qualitative approach with a Grounded Theory approach to Coding Manual Analysis. Data were collected through interviews with 7 K-Pop fans who had seen or been involved in a fan war on TikTok. Based on the manual coding analysis conducted in this study, there were 2 themes and 8 categories. The theme obtained is that there is self-control with 5 categories, namely age, fanatic, emotion, mindset, and protect. The results of the analysis, it was found that the highest frequency of themes was in the self-control themes and the highest category was in the self-control themes, the fanatic category.
Grounded Theory Analysis of High School Students' Content Needs and Wants on the Bakrie University Management Study Program Instagram @manajemen.bakrie Zahwa Nursyahda; Jerry Heikal
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2937

Abstract

Instagram is a social media that aims to help its users share photos with other users. Many universities already have Instagram accounts. The Bakrie University Management Study Program has an Instagram account, namely @manajemen.bakrie, which is used to build interaction with prospective students who are high school students. To build this interaction, you first need to know what kind of content high school students need and want. This research uses qualitative methods with a Grounded Theory Analysis approach. Based on the analysis carried out in this research, there are 3 themes and 9 content categories that high school students need and want. The themes obtained from the results of the coding analysis are Quality, Cost, and Delivery. The categories obtained from the results of the coding analysis are Motivation, Education, Campus, Price, Scholarship, Competition, Activity, Entertainment, and entrance. This analysis found that the highest frequency of themes was in the Quality themes, and the highest category frequency was in the Quality themes in the Campus category.