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Septin Puji Astuti
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Organisasi Dan Manajemen

 1 
Customer Guilt and its Relation to Purchase Intention of Green Products: A Study to University ‘Green’ Activist Students Septin Puji Astuti; Yasaroh Dyah Rakhmawati; Zulfanita Dien Rizqiana; Rizki Kusumawardhani
Jurnal Organisasi dan Manajemen Vol. 18 No. 2 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i2.3008.2022

Abstract

Purpose – This paper aims to investigate the structural model of customer guilt, perceived customer effectiveness, self-monitoring, and green purchase intention. Methodology – The present study is a survey of university students in four universities in Greater Surakarta. These students are involved in student organisations such as scout and university student hiking club. PLS-SEM is implemented in this study to compute structural relationships among variables. Findings – The result shows that customer guilt and self-monitoring affect green purchase intention. However, this study cannot prove that perceived consumer effectiveness is the mediator of  customer guilt and self monitoring to green purchase intention. Originality – This study proposes a model for green purchase intention of specific groups of young people who are more aware of environmental issues.
Co-Authors Anisaul Karimah Hilal Annida Unnatiq Ulya Annida Unnatiq Ulya Ardhi Ristiawan Ardhi Ristiawan Ardhi Ristiawan Ariana Ariana Azis Slamet Wiyono Azis Slamet Wiyono Datien Eriska Utami Eko Setiawan Eko Setiawan EKO SETIAWAN Eny Safitri Ermawati, Yuni Ervin Nurhayati, Ervin Handoko Handoko Handoko Handoko Hari Astika Indah Nurlina Moh Taufik Mokh. Suef Nurwulan Purnasari Purwono Purwono Purwono Purwono, Purwono Rahman, Dian Arif Rizki Kusumawardhani Rizky Kusumawardani Ronnawan Juniatmoko Saputro, Erwin Adi Udisubakti Ciptomulyono Ulya, Annida Unnatiq Wiyono, Azis Slamet Wulan Al Fitra Yasaroh Dyah Rakhmawati Zulfanita Dien Rizqiana