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All Journal International Journal of Public Health Science (IJPHS) Humaniora Jurnal Kesehatan Reproduksi Jurnal Ilmu Sosial dan Humaniora KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Mozaik Humaniora Jurnal Antropologi: Isu-Isu Sosial budaya Mutiara Medika: Jurnal Kedokteran dan Kesehatan Masyarakat, Kebudayaan dan Politik Jurnal Gizi Klinik Indonesia Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada INDONESIAN JOURNAL OF MEDICAL ANTHROPOLOGY Bakti Budaya: Jurnal Pengabdian kepada Masyarakat BKM Public Health and Community Medicine International Journal of Health Literacy and Science
Atik Triratnawati
Departemen Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta 55281, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Jurnal Gizi Klinik Indonesia

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Makna susu bagi konsumen mahasiswa di kafe susu di Yogyakarta: antara gizi dan gengsi Atik Triratnawati
Jurnal Gizi Klinik Indonesia Vol 14, No 1 (2017): Juli
Publisher : Minat S2 Gizi dan Kesehatan, Prodi S2 IKM, FK-KMK UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijcn.17980

Abstract

Background: The rise of milk cafe in Yogyakarta with visitors of student raises a question mark what purpose they consume milk. There is definitely an attraction that encourages students are willing to spend time, effort, and expenses for the sake of enjoying a glass of milk that can actually be done at home.Objective: To find the meaning of intrinsic and extrinsic of students consumer milk cafe in Yogyakarta.Method: This was a qualitative study using observation and in-depth interview with student consumer at milk cafe in DIY.Results: A new lifestyle among students appearing through hanging out in cafes milk for the purpose of the task, sharing, refreshing. Visitors cafes in addition to experience the benefits of drinking milk fresh milk with a variety of flavors, so the fishy taste is lost and replaced various delicious new taste sensation. They are also regarded as a milk cafe hangout for young slang. Place milk cozy cafe, with music, attractive interior, wifi facility on site to make it become a means for a selfie and comfortable group meetings.Conclusion: Nutrition of milk was not important things for them. Prestige then attached to the visitor’s cafe milk given modern attributes and symbols attached to their lifestyle. The symbolic meaning of milk consumption in cafe milk is stronger than the natural sign, so the students are still high in demand for cafe milk.
Co-Authors . Serilaila Aderi Aderi Afiani Ika Limananti Aldo Pandega Putra Anis Izdiha Anton Sujarwo Arman Rifat Lette Arsanti Wulandari Daryanti, Menik Sri Detty Siti Nurdiati Dhesi Ari Astuti, Dhesi Ari Eka Denis Machfutra Eka Yuniati Elan Lazuardi Hasnah Hasnah Hernawan Isnugroho Hilma Farhani Idei Khurnia Swasti Ira Paramastri Lutfi Handayani Metta Rahmadiana Nida Ul Hasanat Novyantari, Dewi Pandu Bagas Setyaji Rani Ditya Kristianti Ratna Zakiyah Royani Chairiyah Sita Hidayah Siti Muawanah Sri Juana Supra Wimbarti Supriyati Supriyati Susetyowaty Susetyowaty Tiara Marthias Yanti, Popy Apri Yauma Ayu Arista Yayi Suryo Prabandari Yayi Suryo Prabandari