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All Journal International Journal of Electrical and Computer Engineering JRSI (Jurnal Rekayasa Sistem dan Industri) KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Majalah Ilmiah UPI YPTK Jurnal Ipteks Terapan : research of applied science and education Bit (Fakultas Teknologi Informasi Universitas Budi Luhur) Journal of Information Systems and Technology Research Jurnal Komtekinfo Indonesian Journal of Informatic Research and Software Engineering Journal Of Indonesian Social Society
Mutiana Pratiwi
Universitas Putra Indonesia YPTK Padang
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Journal : KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer)

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PENERAPAN KONSEP CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBANGUN BRANDING CATERING KOTA PADANG Mutiana Pratiwi; Widia Marta
KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Vol 2, No 1 (2018): Peranan Teknologi dan Informasi Terhadap Peningkatan Sumber Daya Manusia di Era
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/komik.v2i1.912

Abstract

Small micro business is a business that is very helpful in various aspects of the Indonesian economy. In Padang city has various types of SME businesses. One of them is Catering. The development of catering business in this city is very rapid because of the many interests of the community to use these services. As a result, competition arises between businesses which shows a significant impact on the catering business so that each of these businesses must be able to create their own market by creating a Brand for their catering business. The purpose of this study is to analyze the system to create E-Branding with the concept of CRM (Customer Relationship Management). The results of this study are the creation of E-Branding Catering, which has benefits as a form of actualizing the character of SME Catering businesses and supporting marketing and increasing competitiveness.Keywords: Brands, customer releationship management, Catering, small medium enterprise, e-branding
Co-Authors Abulwafa Muhammad Aggy Pramana Gusman Arsyah, Ulya Ilhami Devia Kartika Irawadi Putra Johan Harlan Jufriadif Na`am, Jufriadif Liga Mayola Marfalino, Hari Nila Pratiwi Rahmatul Husna Arsyah Randi Rima Liana Gema Romi Hardianto Shary Lusinia Vince Kris Hiburan Laoli Widia Marta