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All Journal Rudence: Rural Development for Economic Resilience JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA
Beta Oki Baliartati
Universitas Trisakti
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

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PENYULUHAN PENINGKATAN KINERJA UMKM DI MASA PANDEMI COVID-19 Pipie Puspitasari; B Medina Nilasari; Robert Kristaung; Beta Oki Baliartati
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 3, Nomor 2, Juli 2022
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.64 KB) | DOI: 10.25105/juara.v3i2.13394

Abstract

The beginning of 2020 was a tough year for all citizens of the world, because the world was hit by the Covid-19 pandemic which paralyzed all aspects of life. The death toll fell, the order of life changed and the macro and micro economy collapsed. This led to many changes to the governance system. Micro, Small and Medium Enterprises (MSMEs) are one of the sectors affected by the COVID-19 pandemic. Even though they are affected by COVID-19, MSMEs must continue to grow. This Community Service (PkM) aims to provide counseling about improving the performance of MSMEs through marketing strategies. The method of implementing PkM is carried out directly through a zoom meeting. The counseling participants were 23 MSME actors assisted by the Insan Palma Sejahtera Foundation in Palmerah - West Jakarta. The results of this counseling can provide knowledge and abilities to participants, and participants also get solutions to their product/service marketing problems during the Covid-19 Pandemic. The results of the questionnaire on the effectiveness of counseling showed that 80% of participants stated that counseling could increase their knowledge and abilities; 80% of participants stated that they had knowledge about how to improve the performance of MSMEs.
PENTINGNYA KEMAMPUAN KOMUNIKASI DALAM BERWIRAUSAHA Catur Rahayu Martiningtiyas; Asep Hermawan; Nuraini Chaniago; Beta Oki Baliartati; Nila Lestari
Rural Development For Economic Resilience (RUDENCE) Vol. 2 No. 2 (2023): Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v2i2.37

Abstract

ABSTRAK Pelaku usaha dalam kegiatan pengabdian masyarakat ini adalah sekumpulan Usaha mikro kecil di kelurahan Tegal Alur. Bidang usaha para wirausaha diantaranya pengolahan makanan, aksesoris, dan jasa penyewaan alat-alat pernikahan. Pelaksanaan bisnis usaha para UMKM cenderung bersifat pasif, dimulai dengan menunggu pesanan dari konsumen dan kurangnya pemanfaatan maksimal media sosial di era digital masa kini. Solusi yang disarankan dengan melakukan suatu penyuluhan bagaimana mengoptimalisasikan penggunaan perangkat smartphone sebagai media pemasaran dalam mendukung peningkatan peluang usaha di masa pandemic Covid 19.  Tahapan kegiatan ini bertujuan untuk mengganti pola pelaku usaha menjadi bentuk pemasaran masa kini dari bentuk pemasaran yang tradisional.  Harapan yang diperoleh dari kegiatan usaha yang dilakukan mampu memperluas jangkauan pangsa pasar, margin keuntungan terjadi peningkatan, volume penjualan yang meningkat dan minimalisasi biaya pemasaran dengan pemanfaatan media sosial sebagai sarana komunikasi usaha. ABSTRACT Business actors in this community service activity are a group of small micro businesses in Tegal Alur village. The business fields of entrepreneurs include food processing, accessories, and wedding equipment rental services. The business implementation of MSME businesses tends to be passive, starting with waiting for orders from consumers and the lack of maximum utilization of social media in today's digital era. The suggested solution is to conduct counseling on how to optimize the use of smartphone devices as a marketing medium in support increasing business opportunities during the Covid 19 pandemic.  This stage of this activity aims to change the pattern of business actors into the form of modern marketing from traditional forms of marketing. The expectations obtained from the business activities carried out are able to expand the reach of market share, increase profit margins, increase sales volume and minimize marketing costs by utilizing social media as a means of business communication.
Co-Authors ASEP HERMAWAN B Medina Nilasari Catur Rahayu Martiningtiyas Nila Lestari Nuraini Chaniago Pipie Puspitasari Robert Kristaung