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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Bisnis dan Akuntansi Journal of Social Research Rudence: Rural Development for Economic Resilience Jurnal Ekonomi Trisakti Jurnal AKAL: Abdimas dan Kearifan Lokal Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Dirkantara Indonesia
ASEP HERMAWAN
Fakultas Ekonom I Universitas Trisakti
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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Journal : Jurnal Bisnis dan Akuntansi

 1 
DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA ASEP HERMAWAN
Jurnal Bisnis dan Akuntansi Vol 1 No 3 (1999): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.667 KB) | DOI: 10.34208/jba.v1i3.373

Abstract

The aim of this paper is to show the relevance of using celebrities as products endoser. It examines the theory and empirical papers underlying the hiring and firing of celebrity endosers. It also explores the implication for managers and future research.
Co-Authors Alfina Damayani Alfina Bachtia Usman Beta Oki Baliartati Beta Oki Baliartati Busnetty, Ida Catur Rahayu Martiningtiyas Dedi Hidayat Latifianisa Hayuningtyas Leo Candra Aji Nila Lestari Nila Lestari Nina Budiwati Nindita Dwinurfrinda Putri Novita Dian Sari Nuraini Chaniago Nuraini Chaniago Silvy Ananda Baisan Steven Dharma Syarfina Roza Triana Wisnu Wisnu Yowvy Harjanti