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Journal : Media Riset Bisnis

KARAKTERISTIK DAN SIKAP KONSUMEN TERHADAP ONLINE SHOPPING Asep Hermawan
Media Riset Bisnis & Manajemen Vol. 4 No. 3 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (924.4 KB) | DOI: 10.25105/mrbm.v4i3.8122

Abstract

The objective of this paperis to explore literature conceming the differences of consumers' attitude toward online shopping based on demographic characteristics and to identity the reltionship of consumers' perception of the benefits of online shopping and their attitude toward online shopping. The implications for empirical research are provided.
PENGARUH KUALITAS INTERAKSI DAN LINGKUNGAN FISIK TERHADAP KEPERCAYAAN DAN LOYALITAS MELALUI PERSEPSI KEUNGGULAN KINERJA Asep Hermawan
Media Riset Bisnis & Manajemen Vol. 6 No. 1 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1231.583 KB) | DOI: 10.25105/mrbm.v6i1.12620

Abstract

The purpose of this study is to examine the effect of interaction quality and physical atmosphere towards loyalty mediated by perceived performance excellent and trust in a high contact service context, namely dentist service environment. Results found the supports of the mediating role of perceived perfomiance excellence and trust for interaction quality. Managerial implications and recommendations for future study are provided.