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All Journal Jurnal Paradigma Ekonomika Jurnal Ilmiah METHONOMI AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) International Journal Of Economics Social And Technology JURNAL ILMIAH SOCIO SECRETUM
Deni Faisal Mirza
Universitas Prima Indonesia
Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA PROGRAM INDIHOME TRIPLE PLAY PT. TELKOM (CABANG PLASA MEDAN) Kristi Endah Ndilosa Ginting; Deni Faisal Mirza; Adinda Tri Adelia Putri; Desi Widiyanti Brutu
JURNAL ILMIAH SOCIO SECRETUM Vol 10 No 2 (2021): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat-Universitas Darma Agung. (LPPM_UDA)

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Abstract

The research objectives were to test and analyze the effect of price and quality of service on customers’ satisfaction at PT. Telkom (Plasa Telkom Branch Medan). The researcher conducted the research at PT. Telkom (Plasa Telkom Branch Medan) in Medan, North Sumatra. The researcher planned research activities in April 2019 - September 2019. The approach of this research was quantitative research. The type of research was quantitative descriptive research. The nature of this research was explanatory descriptive research. The population in this study was some customers at PT. Telkom (Plasa Telkom Branch Medan), as many as 5219 customers. The population in this study was some customers who made purchases at PT. Telkom (Plasa Telkom Branch Medan) as many as 5219 customers. In testing the validity and reliability, the researcher used as many as 30 customers and the rest 98 customers as sample test. The regression model was used to test the hypothesis. First the model was tested in the classical assumption. The classical assumption tests used included: normality test, multicollinearity test and heteroscedestity test. The data analysis model used was multiple regression analysis. The results of the study as well as the conclusions of the study were the prices of 5.936 with a significant value of 0.003 partially had significant effect on customers’ satisfaction at PT. Telkom (Plasa Telkom Branch Medan). Service Quality was 2.201 with a significant value of 0.030 partially had significant effect on customers’ satisfaction at PT. Telkom (Plasa Telkom Branch Medan).
PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT. FASTFOOD INDONESIA CABANG SIMPANG MATARAM MEDAN Puja Randina; Deni Faisal Mirza; Jerry Dwi Syah Putra; Vini Kahfita Rulensa
JURNAL ILMIAH SOCIO SECRETUM Vol 9 No 1 (2020): JUNI
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat-Universitas Darma Agung. (LPPM_UDA)

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This study aimed at studying and analyzing the price and quality of service to customer satisfaction at PT. Indonesian Fast Food Medan. The phenomena at PT. Indonesian Fast Food Medan were the product prices fixed was more expensive compared to its competitors, the quality of the company's services was not good and could not satisfy consumers. The research method used was quantitative. The type of research was quantitative descriptive and the nature of this research was descriptive explanatory. The method of data collection was done by interviews and questionnaires. The analytical method used was multiple linear regression analysis. The population in this study were consumers who bought products at PT. Indonesian Fast Food Medan from January to December 2018. The sampling technique in this study used simple random sampling, so the sample was taken using one hundred (100) people. The results of the study showed that the price and quality of service were significant for consumer satisfaction at PT. Fastfood Indonesia Medan. From the results of the analysis of the factors that influenced customer satisfaction, it could be seen that between the two variables analyzed, the most dominant influence on customer satisfaction was the quality of service variable. This was proved by the results of the calculation of each variable (t test) in which the t test was t test on service quality variables. The conclusions in this study were the service quality variable rejected H0 and accepted H1. Thus, partially showed that prices and service quality were satisfyingly ans significantly positive to customer satisfaction of PT. Indonesian Fast Food Medan. Simultaneously the price variable and service quality variable were satisfyingly and significantly positive to the customer satisfaction of PT. Indonesian Fast Food Medan.
Co-Authors Adinda Tri Adelia Putri Desi Widiyanti Brutu Dian Miami Goretti Dian Pratiwi Ells Kissy Pangaribuan Ferdian Fangestu Fernando Fernando Ginting, Kristi Endah Ndilosa Harta Louis Pantun Heny Perary Menzez Simanjuntak Herlina Novita Jerry Dwi Syah Putra Lidya Rosa Monica Valerie Nur M Ridha Tarigan Nurliana Harahap Puja Randina Ricky Koesman Rivaldy Rizky Wulandini Sandra Lakshmita Sarniwati Hutapea Stevanny Titi Swarni Lumbantobing Swarni Lumbantobing Toni A. Alfredo Haloho Vanesa Fransisca Vincent Leonardo Tannu Wijaya Vini Kahfita Rulensa Warnita Halawa Winsen Ewin Dado Pasaribu Yohana Rohan Auli Simanjorang Yosafati Giawa Yunior, Khomeiny