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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Pendidikan Bisnis dan Manajemen Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) JBMR: Journal of Business and Management Review International Journal of Economy, Education and Entrepreneurship (IJE3) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) International Journal of Humanities Education and Social Sciences BISMA (Bisnis dan Manajemen)
Titis Shinta Dhewi
Universitas Negeri Malang
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : JBMR: Journal of Business and Management Review

 1 
Social Media Marketing On Brand Equity Of L’sima Tourism, Intermediating Role : Electronic Word Of Mouth Mickhael Kurnianto; Titis Shinta Dhewi
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.2712022

Abstract

Business promotions are directly affected by current technological advancements. Company operators, particularly those in the tourism industry, may conveniently promote their businesses over the internet nowadays. Therefore, the goal of this research is to figure out the direct and indirect effects of Social Media Marketing on Brand Equity through Electronic Word of Mouth. This study employs a quantitative method with a descriptive explanatory approach. The instrument used is a closed questionnaire distributed to L'Sima's line of business, namely Jagongan Jail. The findings of the study reveal that social media marketing has a significant impact on brand equity through electronic word of mouth at L'Sima assimilation and educational facilities. Based on the empirical findings, the author suggests promotion through Youtube, Instagram, and Facebook. While using the platform, L'Sima's may become more well-known as a tourist destination. Promotions will spread rapidly after the advertising program has been running for a while. The value obtained for the social media marketing variable on brand equity through electronic word of mouth is 0.393, implying that social media promotion has an effect on enhancing the brand equity of L'Sima
Studying Distribution Channel Patterns in the Poultry Farming Industry Fina Ratna Sari; Sudarmiatin Sudarmiatin; Titis Shinta Dhewi
Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr34.3622022

Abstract

This study aims to explore, understand, and determine the role of distribution channels for Day Old Chicken and Day Old Duck hatchery industry players in Tulungagung Regency in managing their distribution channels. This research is important to do because this research will examine more deeply how to get distribution channels, how to manage distribution channels in marketing activities, and how to determine the right distribution channel strategy through SWOT analysis. This study aims to explore, understand, and determine the role of distribution channels for the Day Old Chicken and Day Old Duck hatchery industry players in Tulungagung Regency in managing their distribution channels. This research uses a qualitative approach and this type of research is a multi-case study. In this study, to obtain the validity of the data, triangulation was carried out. This research is qualitative research that uses SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) in analyzing and identifying data. The results show that the strategy adopted by the Poultry Hatchery Industry is a direct-distribution strategy, the direct distribution channel carried out by DOC and DOD has the main advantage in terms of cost, but there are also obstacles to further decline in sales targets. The results of the analysis found the cause of the decline in sales targets because the company did not fully implement direct distribution channels, one way to achieve this is by utilizing online marketing.
Co-Authors Afwan Hariri Agnes Dini Mardani Agus Hermawan Ajeng Atha Ardelia Cahyanti Al Khoirotunnisa Al Mukaromah Dewi Puspita Elfit Maidah Fina Ratna Sari Haya Nur Safa’atin Heri Pratikto Indra Muttaqin Kurniawan, Dediek Tri Ludi Wishnu Wardana M. Nizar Rojabi Mickhael Kurnianto Mickhael Kurnianto Muchamad Zaini Achsan Nadhifah Citra Tsani Soraya Naswan Suharsono Nurmalita Sari Rachmad Nurofiq Ramantyo Rayie Tariaranie Wiraguna Rohmat Rosana Oktaviani Sudarmiatin Sudarmiatin Sudarmiatin Syah Reza Al Faisal Syihabudhin Valma Putri Sabella Yeni Winarti