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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Pendidikan Bisnis dan Manajemen Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) JBMR: Journal of Business and Management Review International Journal of Economy, Education and Entrepreneurship (IJE3) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) International Journal of Humanities Education and Social Sciences BISMA (Bisnis dan Manajemen)
Titis Shinta Dhewi
Universitas Negeri Malang
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Journal : PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat

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PELATIHAN PEMASARAN ONLINE DAN PENGEMBANGAN APLIKASI BERBASIS ANDROID UNTUK PENGEMBANGAN KEWIRAUSAHAAN ALUMNI Titis Shinta Dhewi; Syihabudhin Syihabudhin; Afwan Hariri Agus Prohimi; Dediek Tri Kurniawan
PRIMA : PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1346.165 KB) | DOI: 10.55047/prima.v1i1.11

Abstract

Internet penetration in Indonesia has become an opportunity for business actors to increase their sales through online marketing. Especially in the field of marketing, the current digital era online marketing is becoming a very high trend among the public. In the midst of the development of digital technology, the team from Department of Management, Universitas Negeri Malang (UM) held training with a coaching approach for digital marketing. The target participants in this service are alumni of the management department on UM who own and are running a business. This training was carried out in two stages with the topics of (1) digital marketing and (2) digital business and digital transformation for its sustainability, the service team also developed an android-based application platform for the alumni of the management department on UM.
Co-Authors Afwan Hariri Agnes Dini Mardani Agus Hermawan Ajeng Atha Ardelia Cahyanti Al Khoirotunnisa Al Mukaromah Dewi Puspita Elfit Maidah Fina Ratna Sari Haya Nur Safa’atin Heri Pratikto Indra Muttaqin Kurniawan, Dediek Tri Ludi Wishnu Wardana M. Nizar Rojabi Mickhael Kurnianto Mickhael Kurnianto Muchamad Zaini Achsan Nadhifah Citra Tsani Soraya Naswan Suharsono Nurmalita Sari Rachmad Nurofiq Ramantyo Rayie Tariaranie Wiraguna Rohmat Rosana Oktaviani Sudarmiatin Sudarmiatin Sudarmiatin Syah Reza Al Faisal Syihabudhin Valma Putri Sabella Yeni Winarti