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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Pendidikan Bisnis dan Manajemen Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) JBMR: Journal of Business and Management Review International Journal of Economy, Education and Entrepreneurship (IJE3) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) International Journal of Humanities Education and Social Sciences BISMA (Bisnis dan Manajemen)
Titis Shinta Dhewi
Universitas Negeri Malang
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Journal : BISMA (Bisnis dan Manajemen)

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Does perceived quality mediate the effect of generation Z’s consumer ethnocentrism on local sneakers purchase intention? Titis Shinta Dhewi; Rosana Oktaviani
BISMA (Bisnis dan Manajemen) Vol. 15 No. 2 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n2.p139-157

Abstract

Understanding consumer ethnocentrism will enhance the tendency of individuals to have higher purchase intentions for local products. This research examines the direct effect of consumer ethnocentrism on the purchase intention of local sneakers in Indonesia and determine whether perceived quality can mediate the influence of consumer ethnocentrism on the purchase intentions of local sneakers. This research uses explanatory approach with respondents about 260 Generation Z in Indonesia. The data was analysed by Partial Least Square (PLS) with the WarpPLS 4.0 software. This research reveals that consumer ethnocentrism has a positive and significant influence on purchase intention, then perceived quality positively drives purchase intention. Additionally, the result shows that consumer ethnocentrism positively and significantly affects the perceived quality of local sneakers. Lastly, perceived quality can mediate the nexus between purchase intention on the perceived quality of local sneakers in Indonesia. This study provides managerial implication for companies that produce local sneakers should focus on improving the perceived quality of their products to increase purchase intention among consumers with high levels of ethnocentrism.
Co-Authors Afwan Hariri Agnes Dini Mardani Agus Hermawan Ajeng Atha Ardelia Cahyanti Al Khoirotunnisa Al Mukaromah Dewi Puspita Elfit Maidah Fina Ratna Sari Haya Nur Safa’atin Heri Pratikto Indra Muttaqin Kurniawan, Dediek Tri Ludi Wishnu Wardana M. Nizar Rojabi Mickhael Kurnianto Mickhael Kurnianto Muchamad Zaini Achsan Nadhifah Citra Tsani Soraya Naswan Suharsono Nurmalita Sari Rachmad Nurofiq Ramantyo Rayie Tariaranie Wiraguna Rohmat Rosana Oktaviani Sudarmiatin Sudarmiatin Sudarmiatin Syah Reza Al Faisal Syihabudhin Valma Putri Sabella Yeni Winarti