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All Journal Jurnal Akuntansi dan Pajak MBR (Management and Business Review) Assets: Jurnal Akuntansi dan Pendidikan Develop Eksis: Jurnal Riset Ekonomi dan Bisnis Ekonis: Jurnal Ekonomi dan Bisnis Comvice : Journal of community service JAD: Jurnal Riset Akuntansi & Keuangan Dewantara Bilancia : Jurnal Ilmiah Akuntansi Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Langgeng Prayitno Utomo
STIE PGRI Dewantara Jombang
Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Journal : Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)

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Stress escapism, solo traveler motivation in terms of consumer behavior Nuri Purwanto; Langgeng Prayitno Utomo; Kristin Juwita
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.791 KB) | DOI: 10.33021/icfbe.v3i1.3760

Abstract

This study aims to find and analyze the motivation of millenials generation to do solo traveling. The method used in this research is qualitative with a case study approach. The data analysis was Miles and Huberman’s model and tested by triangulation of sources. The result of this study found several motivations for millenials generation doing solo traveling, including consumer behavior that indicates psychological factors, utilitarian motivation, and hedonic motivation. This study also found that the dominant factor is hedonic motivation, which satisfies the emotional aspect.
Co-Authors Benih Hartanti Chusnul Rofiah Kristin Juwita Nur Anisah Nuri Purwanto Rachyu Purbowati Rita Mutiarni Siti Zuhroh Yuniep Mujati Suaidah