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All Journal Binus Business Review JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Develop Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT) J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal Karya Abdi BIP'S : Jurnal Bisnis Perspektif Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Nuri Purwanto
STIE PGRI Dewantara Jombang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT)

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PENGARUH COSTUMER EXPERIENCE TERHADAP WORD OF MOUTH YANG DIMEDIASI OLEH COSTUMER SATISFACTION Nuri Purwanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 13 No 1 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.649 KB) | DOI: 10.36694/jimat.v13i1.371

Abstract

customer experience marketing is important to learn because changes in the behavior of customers who do not only see the product or service not only from service or from the quality of the product or service but more than that, namely experience, the experience must be unforgettable and positive. This study aims to predict the effect of customer experience on word of mouth either directly or indirectly using a mediating variable, namely customer satisfaction, this study uses an instrument, namely a questionnaire distributed to 100 customers of Bank Mandiri Syariah Jombang. and the results of the study show that the variable customer experience has a direct and indirect effect on word of mouth through customer satisfaction, and the variable costumer satisfaction directly affects word of mouth
Co-Authors Chusnul Rofiah Chusnul Rofiah Henny Sulistiyowati Kristin Juwita Langgeng Prayitno Utomo Novita Mardiani Rita Mutiarni Shintia Fitri Febriani