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All Journal WARTA Jurnal Akuntansi dan Pajak Journal Of Management Science (JMAS) Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Bisnis dan Kewirausahaan ProBisnis : Jurnal Manajemen JUPADAI : Jurnal Pengabdian Kepada Masyarakat Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Ariefah Yulandari
Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : ProBisnis : Jurnal Manajemen

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Digital generation online shopping users: not a secret for generation z Ariefah Yulandari
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.410

Abstract

Impulse buying is often a label for generation Z. This study was carried out to test the influence of sentiment polarity and observational learning on online impulsive buying moderated by impulsive buying tendencies. This research takes data from generation Z who live in the city of Solo who buy online. The sample obtained was 96 respondents and tested using logistic regression analysis. It was found that sentiment polarity has no effect on online impulse buying and impulse buying tendency is an ordinary independent variable that has an independent effect on impulse buying. In contrast, observational learning has a positive effect on online impulsive buying, while the impulsive buying tendency variable does not moderate the relationship between sentiment polarity and observational learning on online impulsive buying.
Co-Authors Alfian Fendy Setiawan Arif Rizki Satria Aslam Al Hussaini Ayu Vilda Wati Ayuk Wandirah Bekti Wulandari D. Andang Arif Wibawa Desi Ristiyanasari Dessy Novitasari Dewi Astuti Herawati Dian Kresnadipayana Didik Setyawan Didik Setyawan Eko Madyo Sutanto Faiz Rahman Shidiq Govi Arya Katita Kristi T. Sahentumbage Liska Claudia Tanesib Litha Aulia Kartika Marinda Dwi Widiastari Nang Among Budiadi Nur Jannah Eka Rachmawati Rebeca Ester Nauli Sinaga Rika Resti Fausi Siti Nurfadillah Sugiyarmasto Sugiyarmasto Tanesya Nandyastuti Wibowo Waluyo Budi Atmoko Widi Hariyanti Widyastuti, Endang Yohana E Wonga Yosephin Dila Sintka Sekar Palupi Yunus Hardjito