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All Journal Jurnal Mitra Manajemen Jurnal Manajemen dan Bisnis JURNAL ILMIAH SIMANTEK Jurnal Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika
GLORIA J.M SIANIPAR
Fakultas Ekonomi Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Other

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PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN YANG PERNAH MENGINAP DI HOTEL KABUPATEN SAMOSIR Gloria J.M Sianipar; Susanna Mei Sifra Hutagaol; Agus Nakkok Simanjuntak
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to determine the effect of relationship marketing on the satisfaction and loyalty of tourists who have stayed at the hotel in Samosir Regency. Tourist satisfaction affects the loyalty of tourists who have stayed at hotels in Samosir Regency. The number of samples used in this study was 100 respondents using non-probability sampling. The results of this study indicate that relationship marketing has a positive and significant effect on the satisfaction of tourists who have stayed at the Samosir Regency Hotel, relationship marketing has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel, and Tourist satisfaction has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel. This research is expected to be a guide for marketers or hotel management to take advantage of relationship marketing in retaining consumers in the long term.
PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN YANG PERNAH MENGINAP DI HOTEL KABUPATEN SAMOSIR Gloria J.M Sianipar; Susanna Mei Sifra Hutagaol; Agus Nakkok Simanjuntak
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of relationship marketing on the satisfaction and loyalty of tourists who have stayed at the hotel in Samosir Regency. Tourist satisfaction affects the loyalty of tourists who have stayed at hotels in Samosir Regency. The number of samples used in this study was 100 respondents using non-probability sampling. The results of this study indicate that relationship marketing has a positive and significant effect on the satisfaction of tourists who have stayed at the Samosir Regency Hotel, relationship marketing has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel, and Tourist satisfaction has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel. This research is expected to be a guide for marketers or hotel management to take advantage of relationship marketing in retaining consumers in the long term.
PENGARUH LINGKUNGAN KERJA FISIK DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS TENAGA KERJA PROVINSI SUMATERA UTARA Lince Febriana; Ferry Panjaitan; Gloria J.M Sianipar; Orlando Steven
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.399

Abstract

The performance of Civil Servants is often a complaint of various parties, especially the public as recipients of services, slow service, improper attendance of employees at work, disobedience to commuting hours are some of these problems resulting in the general public always assuming that Civil Servants have low performance. Problem formulation: (1) How does the Physical Work Environment affect Employee Performance at the North Sumatra Provincial Manpower Office? (2) How does Work Discipline affect Employee Performance at the North Sumatra Provincial Manpower Office? (3) How does the Physical Work Environment and Work Discipline affect Employee Performance at the North Sumatra Provincial Manpower Office? The purpose of this study is: To determine and analyze the Physical Work Environment and Work Discipline partially and simultaneously on Employee Performance at the North Sumatra Provincial Manpower Office. Data analysis was carried out using the Multiple Liner Regression method using SPSS software version 23. The number of samples in the study was 111 respondents of civil servants at the North Sumatra Provincial Manpower Office. The results of the Physical Work Environment have a positive and insignificant effect on Employee Performance. Work Discipline has a positive and significant effect on performance. Physical Work Environment and Work Discipline simultaneously on the Performance of Employees of the North Sumatra Provincial Manpower Office
Co-Authors Agus Nakkok Simanjuntak Agus Nakkok Simanjuntak Anne Rumondang Malau Juliasti Viktoria Sinaga Lince Febriana Meyga Kristina Girsang Orlando Steven Panjaitan, Ferry Susanna Mei Sifra Hutagaol