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Journal : Organum: Jurnal Saintifik Manajemen dan Akuntansi

Design Thinking David Kelley & Tim Brown: Otak Dibalik Penciptaan Aplikasi Gojek Lazuardi, Muhammad Lutfi; Sukoco, Iwan
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 2, No 1 (2019): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2019
Publisher : Winaya Mukti University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v2i1.51

Abstract

This study aims to describe each stage of design thinking at PT Karya Anak Bangsa (Gojek) to create appropriate and practical solutions to problems that arise in the community. The methodology used for this research was a literature review with descriptive analysis and identification with David Kelley & Tim Brown's theory. The expert opinion of each explanation strengthens it. The results of this study were that with a good design thinking process PT Aplikasi Karya Anak Bangsa (Gojek) had produced a variety of solutions that were only online-based transportation applications. However, currently, Gojek also created a variety of services according to various community needs. It was also able to create business opportunities from a problem that occurred in the community.
Konsep Design Thinking pada Lembaga Bimbingan Belajar Smartnesia Educa Fauzi, Ahmad Hadi; Sukoco, Iwan
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 2, No 1 (2019): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2019
Publisher : Winaya Mukti University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v2i1.50

Abstract

Design thinking has become one of the model approaches that can be carried out by a business entity. The design concept approach model is widely chosen because it has several stages and thought lines that are systematic, mutually sustainable, understanable and applicable. Therefore, this study aimed to determine the use of design thinking approach models in business entities, which are the research locus, namely in Smartnesia Educa. This research used a descriptive analysis method using a qualitative approach. The data collected was secondary and primary data in the form of interviews and supporting documents in Smartnesia Educa. The results of this study indicated that Smartnesia Educa had applied the design thinking in its operational business processes to become heterogeneous tutoring and could be accepted by all levels of economic and social markets.
Konsep Design Thinking pada Lembaga Bimbingan Belajar Smartnesia Educa Ahmad Hadi Fauzi; Iwan Sukoco
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 2, No 1 (2019): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2019
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v2i1.50

Abstract

Design thinking has become one of the model approaches that can be carried out by a business entity. The design concept approach model is widely chosen because it has several stages and thought lines that are systematic, mutually sustainable, understanable and applicable. Therefore, this study aimed to determine the use of design thinking approach models in business entities, which are the research locus, namely in Smartnesia Educa. This research used a descriptive analysis method using a qualitative approach. The data collected was secondary and primary data in the form of interviews and supporting documents in Smartnesia Educa. The results of this study indicated that Smartnesia Educa had applied the design thinking in its operational business processes to become heterogeneous tutoring and could be accepted by all levels of economic and social markets.
Design Thinking David Kelley & Tim Brown: Otak Dibalik Penciptaan Aplikasi Gojek Muhammad Lutfi Lazuardi; Iwan Sukoco
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 2, No 1 (2019): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2019
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v2i1.51

Abstract

This study aims to describe each stage of design thinking at PT Karya Anak Bangsa (Gojek) to create appropriate and practical solutions to problems that arise in the community. The methodology used for this research was a literature review with descriptive analysis and identification with David Kelley & Tim Brown's theory. The expert opinion of each explanation strengthens it. The results of this study were that with a good design thinking process PT Aplikasi Karya Anak Bangsa (Gojek) had produced a variety of solutions that were only online-based transportation applications. However, currently, Gojek also created a variety of services according to various community needs. It was also able to create business opportunities from a problem that occurred in the community.
Model Design Thinking pada Perancangan Aplikasi Matengin Aja Salma Shofia Rosyda; Iwan Sukoco
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 3, No 1 (2020): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2020
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v3i1.69

Abstract

Because of globalization, technology today is very important for developing businesses. The raw and semi-finished goods sector has not been given much attention so it needs to get special attention by creating a buying and selling system. The purpose of this study is to develop businesses in the raw and semi-finished goods sector. The method used in this paper is descriptive qualitative. So that the design becomes efficient, creative, and systematic design thinking becomes the solution of the design method of this information system. In this study the design thinking used consisted of three stages, namely empathy, define, and ideate. By using design thinking design will be efficient, creative, and user needs are always considered. Matengin Aja wrote is an application made to bring together owners of raw and semi-finished goods with people who need these goods. The owner of raw and semi-finished goods can sell the results of goods that are independently owned. By using product thinking design that is designed based on the needs of many people, the product can be well defined, and the overall concept can be displayed.
Konsep Aplikasi Masak Yuk! dengan Menggunakan Prinsip Design Thinking Charity Latanza Indahsari; Iwan Sukoco
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 3, No 1 (2020): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2020
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v3i1.70

Abstract

Design thinking is a design method that can provide a solution-based approach to solving a problem and is very useful in overcoming very complex problems. One of the technological developments in the culinary field is the emergence of applications that contain a variety of recipes. The purpose of this research is to make it easier for people who want to cook food at home without having to search one by one the ingredients to be cooked but by buying various packages of ingredients that are sold and can enjoy the video tutorial features of each existing food package. The method used in this research is descriptive qualitative. Researchers used design thinking as an approach and also the thought process in finding concepts from an application. In addition, there are five stages in design thinking, namely empathy, define, ideate, prototype and test. The application "Masak Yuk!" is an application that contains cooking tutorials, tips about cooking and selling food ingredients packages. By using design thinking that was designed according to the needs of the community, the product could be well defined and the overall concept could be displayed.