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All Journal Jurnal Administrasi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Entrepreneur and Business
Asim Asim
Universitas Respati Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Entrepreneur and Business

 1 
The Influence of Sales Promotion and Quality of Tile Products on Consumers' Interest To Buy at CV Maestro Atop Bekasi Isna Hanifah Isna Hanifah; Asim; Nurminingsih; Kwaranto Rohmawan
Journal of Entrepreneur and Business Vol. 1 No. 2 (2023): Jurnal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.608 KB) | DOI: 10.52643/joeb.v2i1.5

Abstract

Roofing businesses or businesses in Indonesia have developed quite rapidly in recent years, with various formats and types. In the midst of Indonesia's economic conditions which are experiencing difficult times, the roofing business can still survive because everyone definitely needs housing, for example. The Rooftop retail business has even more potential to develop, as evidenced by the proliferation of this business from big cities to small towns. CV. Maestro Atap Bekasi is a company that sells roof tiles, pvc, tile accessories. The purpose of this study was to determine and analyze the influence of sales promotion and product quality on consumer buying interest in CV. Maestro Roof Bekasi. There are several variables that are connected, namely Sales Promotion (X1), Product Quality (X2), and Purchase Interest (Y). This method uses quantitative methods. The population in this study is Consumer CV. Maestro Roof Bekasi with a total sample of 79 respondents. Data collection techniques by distributing questionnaires. The results of data analysis show that Sales Promotion has a positive and significant direct effect on Buying Interest. Product quality has a positive and significant direct effect on Purchase Intention. And UK Sales Promotion has a positive and significant direct effect on product quality. Keywords: Effect of Sales Promotion and Product Quality on Purchase Intention
The Influence of Product Quality and Price on Customer Satisfaction in Chicken Tangan Mas Salam Cikrang West Java Nurul Atikah Nurul Atikah; Rushadiyati; Nurminingsih; Asim
Journal of Entrepreneur and Business Vol. 1 No. 2 (2023): Jurnal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.311 KB) | DOI: 10.52643/joeb.v2i1.6

Abstract

This study aims to determine the effect of product quality and price on customer satisfaction in soft bone chicken Mas Salam Cikarang, West Java. The independent variables in this study are product quality and price. While the dependent variable is customer satisfaction variable. Research using quantitative methods. The sample in this study were customers at Mas Salam Soft Bone Chicken, Cikarang, West Java. Data collection was carried out by distributing questionnaires directly to 65 respondents. Statistical method using SmartPLS 3, with statistical test hypothesis testing t. The results of this study indicate that product quality has a positive and significant effect on customer satisfaction. Price has a positive and significant effect on customer satisfaction. Keywords: Product Quality, Price and Customer Satisfaction
The Influence of Training and Motivation on The Performance of Health Services Implementing Employees in Kramat Jati Hospital Point Riski Purwanti Point Riski Purwanti; Rushadiyati; Nurminingsih; Asim
Journal of Entrepreneur and Business Vol. 1 No. 2 (2023): Jurnal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.529 KB) | DOI: 10.52643/joeb.v2i1.8

Abstract

This study aims to determine the effect of training and motivation on employee performance at Kramat Jati Hospital. This research method is quantitative with the instrument in the form of a questionnaire. The population in this study were all staff implementing health services at Kramat Jati Hospital as many as 221 employees. The sampling technique was using proportionate stratified random sampling technique or proportional random strata sampling with a total of 69 respondents. The data used in this study are primary data obtained through questionnaires and secondary data obtained from related agencies and journals to support this research. The instrument validity test uses Pearson correlation, while the reliability test uses Cronbach Alpha. The measuring instrument proved to be valid and reliable for the research instrument. Hypothesis testing in this study used the Partial Least Square (PLS) method. PLS is an analysis method with Structural Equation Modeling (SEM) based on variance. The results showed that: Training (X1) had a positive and significant effect on motivation with the original sample estimated value of 0.778 with a significance of 14.080. Second; Training (X1) has a positive but not significant effect on performance with the original sample estimate value of 0.080 with a significance of 0.831. Third; Motivation (X2) has a positive and significant effect on performance with the original sample estimated value of 0.840 with a significance of 11.124. So it can be concluded that in this study, training has a positive but not significant effect on performance and motivation has a positive and significant effect on performance Keywords: Training, Motivation, Employee performance
Co-Authors Agus Setiarlan Ahmadun Ahmadun Aliah Aliah Dinni Agustin Isna Hanifah Isna Hanifah Kwaranto Rohmawan Luthfir Rahman Yudhistira Mariati Tamba Nurminingsih, Nurminingsih Nurul Atikah Nurul Atikah Point Riski Purwanti Point Riski Purwanti Rahayu Somalua Rissa Indriasari Primasti Robert Siregar Rushadiyati Rushadiyati Siti Khodijah Sugeng Santoso Susiyanti Susiyanti Tina Rosa