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All Journal Jurnal Administrasi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) PHARMACOLOGY, MEDICAL REPORTS, ORTHOPEDIC, AND ILLNESS DETAILS (COMORBID) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Entrepreneur and Business

Ahmadun Ahmadun

Business Administration Study Program, Universitas Respati Indonesia

Author-ID : 2473740

Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Social Sciences

Published : 25 Documents Claim Missing Document

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Articles

Title

The Effect of Product Innovation and Promotion on Purchase Decisions at Consumers of Mc Donald's Margonda Depok Shelly Rosa Damayanti Shelly Rosa Damayanti; Robert Siregar; Nurminingsih; Ahmadun
Journal of Entrepreneur and Business Vol. 1 No. 2 (2023): Jurnal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

This study aims to determine and analyze the influence of product innovation and promotion on purchasing decisions at Mc Donald's Margonda Depok consumers. This research method is a quantitative research, this research was conducted at Mc Donald's Margonda Depok. The population in this study were all Mc Donald's customers who were or had eaten at Mc Donald's Margonda Depok. With a sample of 120 respondents. Data analysis was based on using the SPSS program version 26.0 for Windows. The results of this study are Product Innovation has an effect on Purchasing Decisions, Promotion has an effect on Purchase Decisions, Product Innovation and Promotions together have an effect on Purchasing Decisions. Keywords: Product Innovation, Promotion, Purchase Decision

The Influence of Service Quality, Price and Location on Customer Satisfaction at Bangunan Makmur Cilangkap Store, Jakarta Timur Yumiati Mawo Yumiati Mawo; Ahmadun; Nurminingsih; Robert Siregar
Journal of Entrepreneur and Business Vol. 1 No. 2 (2023): Jurnal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

This study aims to determine the effect of service quality, price and location on customer satisfaction at the Sumber Makmur store, Cilangkap, East Jakarta. The method used in research is a type of quantitative research. The population in this study are customers who are making purchases at the Sumber Makmur Building Store, Cilangkap, East Jakarta. Up to 80 respondents in this study used the incidental sampling technique. The source of data in this research is primary data which is obtained directly through filling out the questionnaires given to the respondents. Data collection techniques using questionnaires or questionnaires. The data analysis method used in this study is structural equation modeling (SEM) analysis and processed using the Smart PLS 3.0 application. Keywords: Service Quality, Price, Location, Customer Satisfaction

Co-Authors Agnes Manuhutu Agus Setiarlan Andi Muhammad Sabilillah Tahir Ani Nuraini Asim Asim Cahwati Ismi Indahsari CH Memi Handayani Delia Nurul Faradilah Dinni Agustin Duwi Rahmawati Dwi Rahayu Eros Rosmiati Hammad Bawazir Helena Louise Pangabean Kamsariaty Kamsariaty Kwarnanto Rohmawan P Maya Sova Musriyani Musriyani Nurminingsih, Nurminingsih Rendi Agung Saputra Robert Siregar Rushadiyati Rushadiyati Shelly Rosa Damayanti Shelly Rosa Damayanti Sri Siswani Sukarno Tehuayo Thomas Anditora Tina Rosa Tri Wahyu Kurniawan Tuti Komariah Warsiti Warsiti Yumiati Mawo Yumiati Mawo

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Journal : Journal of Entrepreneur and Business