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Journal : Jurnal Manajemen dan Agribisnis

STRATEGIES FOR DEVELOPING SUSTAINABLE AND COMPETITIVE CLUSTER FOR SHRIMP INDUSTRY Anas M. Fauzi; R.Dikky Indrawan; Alim Setiawan Slamet; Farida Ratna Dewi; Lindawati Kartika; Firmansjah S
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1743.427 KB) | DOI: 10.17358/jma.9.2.89-99

Abstract

Kampung Vannamei as shrimp cluster is being developed since 2004 by PT CP Prima, tbk Surabaya through Shrimp Culture Health Management transformation technology to several traditional farmers in Gresik, Lamongan, Tuban, and Madura areas. The research objectives aims to identify and mapping of stakeholder, to analyze interaction of stakeholders, to formulate strategy from internal and external environment factors and to set priority on strategy to develop sustainable and competitive shrimp cluster in the Kampung vannamei. Primary data was collected through stakeholders’ discussion forums, questionnaires, and interviews with relevant actors. Observations to the business unit also performed to determine the production and business conditions, particularly in capturing information about the threat and challenges. While the secondary data is used in policy documents national and local area statistics, and relevant literature. Analyses were performed by using the SRI International cluster pyramid, diamond porter’s analysis, SWOT and Matrix TOWS analysis, and analytical hierarchy process. Analyses were performed by the methods discussed in qualitative and descriptive. There are 7 strategies could be implemented to develop sustainable and competitive shrimp cluster. However, it is recommended to implement the strategy base on priority, which the first priority is strategy to improve linkages between businesses in the upstream and downstream industries into multi stakeholders’ platform in shrimp industry.Keywords: Shrimp, Cluster, Competitiveness, Diamond Porter, SWOT Analysis, AHP
Garlic Business Model Development Strategy: Canvas Model Business Approach Widyastutik; Dewi Setyawati; Farida Ratna Dewi; Sri Retno Wahyu Nugraheni
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.239

Abstract

Garlic is one of the commodities developed in the country as an effort to achieve self-sufficiency and reduce imports. This study aims to identify the existing business models in the garlic production centers and develop garlic ideal business models using Business Model Canvas (BMC) approach. The others purpose is to identify the critical points of existing business models and formulate policy recommendations for developing garlic business models to support production. The study used primary and secondary data. The primary data was obtained from a survey conducted in 2021 at garlic production centers with purposive sampling methods such as Karanganyar Regency, Boyolali Regency, and Magelang Regency. The analysis shows that key partner elements, customer segments, and channels are the critical point. Thus, to develop the garlic business model, it is necessary to carry out synergy and collaboration of stakeholders (key partners) to overcome critical activities, essential resources, customer segments, partnerships, channels, and value co-creation. As a result, it will improve garlic farmers' cost structure and revenue stream, so garlic production can increase to meet domestic needs. Keywords: bmc element, business model canvas, collaboration, garlic, synergy