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All Journal Al Tijarah Kajian Bisnis STIE Widya Wiwaha Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Jurnal Riset Ilmu Ekonomi Journal of Management and Islamic Finance Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Rozaq Muhammad Yasin
Universitas Muria Kudus
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Kajian Bisnis STIE Widya Wiwaha

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FAKTOR YANG MEMENGARUHI KEPUASAN KONSUMEN JASA SALON MUSLIMAH DI MASA PANDEMI COVID-19 Nurzahroh Lailyah; Rozaq Muhammad Yasin; Rhealin Hening Karatri; Dina Lusianti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.767 KB) | DOI: 10.32477/jkb.v30i1.323

Abstract

The Covid-19 pandemic had decreased number of visitors to Nafisa Salon Muslimah in Semarang. Maintaining customer satisfaction is very important. This study aims to analyze the factors that influence the satisfaction consumers of Nafisa Salon Muslimah services. The sampling technique used was purposive sampling. Data were obtained using a questionnaire distributed to 100 respondents. Consumer data were analyzed using a binary logistic regression model with SPSS software. The results of the study stated that the service, product, price, and maintenance variables affected the satisfaction of the Muslimah Salon consumer service, while the comfort variable was not affected. Therefore, Nafisa Salon Muslimah can provide offline services by implementing strict health protocols and home services, selling care products online through e-commerce during the Covid-19 pandemic.
Co-Authors Alpandari, Heny Delvia Okvi Alfionita Dina Lusianti Keke Tamara Fahira Kertati Sumekar Krisnanda Krisnanda Linda Putri Nadia Nurzahroh Lailyah Rhealin Hening Karatri Wahidatun Nailis Sa'adah