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All Journal Jurnal Keuangan dan Perbankan Jurnal Bisnis, Manajemen, dan Informatika Panrita Abdi - Jurnal Pengabdian pada Masyarakat Hasanuddin Economics and Business Review YUME : Journal of Management Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Paulus Journal of Accounting (PJA) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Golden Ratio of Finance Management Journal of Management Sains (JMS)
Mursalim Nohong
Universitas Hasanuddin
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Other

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ANALYSIS OF BUSINESS DEVELOPMENT STRATEGIES IN THE DIGITAL ERA: STUDY OF START-UP COMPANIES Kartina Kartina; Abdul Razak Munir; Mursalim Nohong
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The development of digital technology has drastically changed the business landscape and provided new challenges and opportunities for companies, especially for start-up companies. This study aims to analyze business development strategies in the digital era with a focus on start-up companies. The research method used includes literature study and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). In this study, it was identified that the strengths of start-up companies include flexibility, innovation, and the ability to adapt quickly to market changes. Opportunities that exist in the digital era include the growth of e-commerce, the adoption of new technologies, and extensive online connectivity. However, the company also faces internal weaknesses such as limited resources, lack of experience, and limited infrastructure. Threats faced include intense competition, regulatory changes, and data security risks. Based on the SWOT analysis, several alternative business development strategies in the digital era were identified. Strategies based on strengths and opportunities include adopting new technologies quickly, correcting product or service innovation weaknesses, expanding connectivity through online networks and social media, and expanding the reach of products or services to new market segments or different industries.In addition, strategies based on weaknesses and opportunities include leveraging technological capabilities, investing in human resource development, and collaborating with third parties. Furthermore, strategies based on weaknesses and threats include improving data security, strengthening risk management, and increasing operational efficiency. The advice given in this research includes improving digital expertise, using data for decision making, focusing on customer experience, building, strengthening online presence, building partnership strategies, following market trends and developments, as well as maintaining sustainability and long-term development. This research contributes to start-ups in understanding the challenges and opportunities for business development in the digital era and provides strategic guidance to deal with them. Companies can adopt strategies that are relevant to their business characteristics and needs, so as to increase competitiveness, achieve sustainable growth, and achieve success in the digital era
Pengaruh Likuiditas dan Profitabilitas terhadap Shareholder Returns Perusahaan Makanan dan Minuman Tercatat di Bursa Efek Indonesia Yulianti Yulianti; Mursalim Nohong; Nur Alamzah
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 1 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i1.4879

Abstract

The impact of liquidity and profitability on stock earnings of food and beverage companies listed on the Indonesian Stock Exchange. The purpose of this study is to examine whether the liquidity ratio (current ratio, cash ratio) and profitability (ROA, ROE) affect the return on equity of food and beverage companies listed on the Indonesian Stock Exchange. That is. The data collection techniques used were performed using documented methods. The test used in this study is multiple linear regression used as an analytical tool, and t-test and f-test are used to test hypotheses. The results of this study suggest that the liquidity ratio has a partial positive but minor impact on stock returns. Profitability (ROA has a positive impact, but is not significant, while ROE has a large positive impact on stock returns). On the other hand, the liquidity ratio (current ratio, cash ratio) and profitability ratio (ROA, ROE) will affect the stock returns of food and beverage companies listed on the Indonesian Stock Exchange for the period 2016-2020. I won't givekeyword:Equity returns, liquidity and profitability. Keywords: liquidity, profitability, shareholders, Indonesian stock exchange
ANALYSIS OF THE CHANCE OF THE FINANCIAL DISTRESS ON TELECOMUNICATION COMPANIES LISTED ON INDONESIA STOCK EXCHANGE (IDX) Siti Alyfah Ainun Putri Baramuli; Mursalim Nohong; Muhammad Ali
Paulus Journal of Accounting (PJA) Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

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Abstract

Financial distress is the process by which a company goes through a deterioration in its financial condition before it may face bankruptcy or liquidation. This study uses the Altman Z-Score approach to forecast the financial distress of telecommunication corporations listed on the Indonesia Stock Exchange (IDX) from 2009 to 2019. The study used secondary data from the financial reports of PT Telkom Indonesia (Persero) Tbk, PT XL Axiata Tbk, and PT Indosat Tbk. The analysis method used was Altman Z-Score correction. The independent variables included working capital and total assets (X1), Retained earnings as a percentage of total assets (X2), EBIT as a percentage of total assets (X3), and the ratio of market value of equity to book value of liabilities (X4). The dependent variable is financial distress (Y). The research findings indicate the following: 1) The Effect of Working Capital on Total Assets, as measured by the relationship between working capital and total assets; 2) Effect of Retained Earnings to Total Assets on Financial Distress; 3) Effect of Earning Before Interest and Taxes to Total Assets on Financial Distress; and 4) Effect of Market Value of Equity to Book Value of Liabilities on Financial Distress.
Co-Authors Abdul Razak Munir Abdullah Sanusi, Abdullah Alimuddin Andi Kusumawati Andi Ruslan Andi Ruslan Bahtiar Herman Burhan, Muhammad Kadafi Cepi Pahlevi Erny Amriani Asmin Erny Amriani Asmin Harun, Suriadi Ibriati Kartika Alimuddin Insany Fitri Nurqamar Kartina Kartina MUHAMMAD ALI Muhammad Ali Muhammad Ali Narto Irawan Otoluwa Nur Alamzah Nur Alamzah Nurqamar, Insany Fitri Ria Mardiana Ria Mardiana Sabir Siti Alyfah Ainun Putri Baramuli Syamsu Alam Syamsu Alam Wahda Yulianti Yulianti