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Journal : Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)

PENGARUH NILAI INDIVIDU TERHADAP MINAT BERWIRAUSAHA MAHASISWA DI KOTA PALEMBANG Maria Josephine Tyra; Andreas Sarjono
SIMAK Vol 19 No 01 (2021): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v19i01.175

Abstract

Research entitled The Influence of Individual Values ​​on Student Entrepreneurial Interest in Palembang City to prove whether individual values ​​have an influence on students in Palembang for their interest in entrepreneurship. The data used are primary data. The data analysis technique used is quantitative including validity, reliability, descriptive analysis, classical assumption testing, and research hypothesis testing. The results of the study prove that the value of hedonism has a positive and significant effect on interest in entrepreneurship with a significance value of 0.009 < 0.05. This means that a hedonist has a great need to achieve personal success and pursue a pleasant life. Therefore, to motivate students in entrepreneurship requires a challenge in accordance with their expectations.