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All Journal Jurnal Ekonomi Jurnal Wira Ekonomi Mikroskil JURNAL ILMU EKONOMI & SOSIAL Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Akuntansi dan Bisnis Journal of Management and Business Innovations Journal of Research in Business, Economics, and Education International Journal on Social Science, Economics and Art JURNAL REGIONOMIC
Nasrul Efendi
Universitas Mikroskil
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi

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Pengaruh Citra Merek, Promosi, Kualitas Pelayan Dan Store Atmosphere Terhadap Kepuasan Konsumen Nasrul Efendi; Tya Wildana Hapsari Lubis; Sugianta Ovinus Ginting
Jurnal Ekonomi Vol. 28 No. 2 (2023): July 2023
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v28i2.1626

Abstract

This study aims to determine the partial and simultaneous effects of brand image, promotion, service quality and store atmosphere on customer satisfaction. This type of research is associative research, namely research that aims to find out some cancellations regarding whether or not there is a relevant relationship between two or more research variables. The sampling technique uses a non-probability sampling technique with an accidental sampling approach with a sample size of 167 respondents. Based on research data processing, it is known that brand image, service quality and store atmosphere partially affect consumer satisfaction. While promotions partially have no effect on consumer satisfaction. Then, the results of the study simultaneously show that brand image, promotion, service quality and store atmosphere affect consumer satisfaction with a determination value (R²) of 0.628 which means that brand image, promotion, service quality and store atmosphere are able to explain consumer satisfaction of 62.800 percent.
Co-Authors Andi Andi Apren Halomoan Hutasoit Aren Halomoan Hutasoit Ella Silvana Ginting Ferdinand Ferdinand Fuji Hilmawati Hanny Siagian Hanny Siagian Jimmy Halim Kelvinia Kelvinia Kevin Huang Mbayak Ginting Muhammad Umar Maya Putra Naca Perangin-angin Pioner Pelawi Purnaya Sari Br. Tarigan Risky Mulya Agustina Sarmauli Hanny Siagian Siagian, Hanny Sian Yet Steven Sim Suci Pertiwi Sugianta Ovinus Ginting Suwianto Suwianto Tulim, Anto Tya Wildana Hapsari Lubis William William