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All Journal Jurnal Ekonomi Jurnal Wira Ekonomi Mikroskil JURNAL ILMU EKONOMI & SOSIAL Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Akuntansi dan Bisnis Journal of Management and Business Innovations Journal of Research in Business, Economics, and Education International Journal on Social Science, Economics and Art JURNAL REGIONOMIC
Nasrul Efendi
Universitas Mikroskil
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Research in Business, Economics, and Education

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The Study Of Customer Satisfaction in Murah Rezeki Motorcycle Workshop Stabat, Sumatera Utara Sarmauli Hanny Siagian; Nasrul Effendy; M. Umar Maya Putra; Kevin Huang
Journal of Research in Business, Economics, and Education Vol. 4 No. 1 (2022): February
Publisher : Kusuma Negara Business School

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Abstract

The development of the automotive industry has not been matched by the existence of workshops for motorcycles. In some areas, the number of workshops cannot cover the needs their need as to. the customer satisfaction so that in this study is needed to indicate the variable observed such as service quality, price, and location in Murah Rezeki Motorcycle Workshop Stabat, either simultaneously or partially. The type of research used in this research is descriptive research with a quantitative approach. The sampling technique used incidental sampling method with a total sample of 96 respondents. The data analysis method is the multiple linear regression analysis. The result found that the variables of service quality, price, and location partially and simultaneously affect customer satisfaction. The result of the coefficient of determination is 35%. It shows that the variables consisting of service quality, price, and location affect the customer satisfaction variable by 35.0%, while the remaining 65% is explained by other variables not examined in this study.
Co-Authors Andi Andi Apren Halomoan Hutasoit Aren Halomoan Hutasoit Ella Silvana Ginting Ferdinand Ferdinand Fuji Hilmawati Hanny Siagian Hanny Siagian Jimmy Halim Kelvinia Kelvinia Kevin Huang Mbayak Ginting Muhammad Umar Maya Putra Naca Perangin-angin Pioner Pelawi Purnaya Sari Br. Tarigan Risky Mulya Agustina Sarmauli Hanny Siagian Siagian, Hanny Sian Yet Steven Sim Suci Pertiwi Sugianta Ovinus Ginting Suwianto Suwianto Tulim, Anto Tya Wildana Hapsari Lubis William William