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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perisai : Islamic Banking and Finance Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK J-MAS (Jurnal Manajemen dan Sains) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management JIKA: Jurnal Ilmu Keuangan dan Perbankan JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JURNAL MANAJEMEN BISNIS JEMPER (Jurnal Ekonomi Manajemen Perbankan) JPPI (Jurnal Penelitian Pendidikan Indonesia) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Pengabdian Dharma Laksana JAF- Journal of Accounting and Finance Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) El-kahfi : Journal of Islamic economics Journal Social Science And Technology For Community Service Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam Service Management Triangle : Jurnal Manajemen Jasa Journal of Innovation Research and Knowledge Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Penelitian Pendidikan Indonesia
Dede Hertina
Universitas Widyatama
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Journal : J-MAS (Jurnal Manajemen dan Sains)

 1 
The Influence of Product Design, Price, and Promotion on Consumer Buying Interest (Case Study on Convection of Alvin Jaya Collection in Bandung Regency) Dede Hertina; Intan Dewi Yuli Yutika
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.835

Abstract

This study aims to determine the influence of product design, price,, and promotion on consumer buying interest. The object of this research is Alvin Jaya Collection Convection in Bandung Regency. This research method uses a descriptive method and the research uses quantitative data. The population in this study are consumers of Alvin Jaya Collection. The sampling technique uses non-probability sampling with accidental sampling techniques. This study used a sample of 60 respondents. The research result stated that product design variables partially did not effect on purchase intention. Meanwhile, the price, and promotion variables partially have a significant impact on purchase intention. Product design, price,, and promotion variables have a significant effect on purchase intention, simultaneously.
Pengaruh Harga, Lokasi, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Survey pada Bengkel Berguna Motor di Kota Cimahi) Dede Hertina; Mochamad Hadidsyam Prawira Dirgasurya
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1358

Abstract

The existence of this rigorous test is intended to determine the effect of the variables Price, Location, and Quality of Service on Consumer Satisfaction at Serviceable Motor Workshops in Cimahi City. The data collected in this rigorous test came from distributing a questionnaire using a purposive sampling technique. A sample of 60 respondents was obtained. This research uses data instrument testing with validity and reliability tests. The hypothesis testing in this thorough test is to test multiple linear regression analysis, test the coefficient of determination, t test (partial), and f test (simultaneous). The results of the thorough test show that partially or based on a partial test, the variables Price, Location, and Service Quality have a significant influence on Customer Satisfaction. Based on the results, the F test shows the acquisition of Fcount of 96.681 > Ftable of 2.76, from this it shows that the three independent variables consisting of Price, Location, and Service Quality have a simultaneous effect on Consumer Satisfaction.
Pengaruh Harga, Kualitas Pelayanan, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Klinik Umum Nur Hikmah Sehat Dede Hertina; Andya Fitrist Bani Koni
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.875

Abstract

The purpose of this study was to analyze the effect of service quality and customer satisfaction on customer loyalty. This research was conducted at the Nur Hikmah Sehat clinic located on Margacinta Street Bandung. This research technique uses quantitative methods with questionaire survey techniques. The population of this study was 65 people, with a sample size of 60 people. The results of the study simultaneously state that Price, Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty at the Nur Hikmah Sehat Clinic. While the partial research results state that Price and Customer Satisfaction have an effect on Loyalty. Service quality has a positive effect on Customer Loyalty.
Co-Authors Adinda Triana Ramadhina Afghan Prawira Agnia Novena Ahmad Furqon Ai Siti Nurjanah Alfiana Alifa Apriansyah Alwi Sahid Amiruddin Amiruddin Andi Hidayatul Fadlilah Andya Fitrist Bani Koni Aprih Santoso Ardiani Ika Sulistyawati Ari Wirawan Asep Sudrajat Asri Ady Bakri Cecep Supriadi Dara Mustika Dea Armenda Denisa Wulandari Deny Purwo Sambodo Desman Serius Nazara Devy Mawarnie Dewi Putri Damayanti Dian Septiani Eko Cahyo Mayndarto Elsa Yulandri Farida Wulan Dari Fatharani Nur Tsaniya Fika Deningtyas Galih Kharisma Ramadhan Gita Genia Fatihat Gita Genia Fatihat Gita Genia Fatihat Hariandy Hasbi Hendrik Elisa Sutejo Samosir Heny Herawati Hermiyetti Hermiyetti I Kadek Wira Dharama Prayana Indra Syahril Intan Dewi Yuli Yutika Irfan Imamul Haqiqi Irgie Yudha Fahrezi Irmayani Wardani Ivan Aripin John Henry Wijaya John Henry Wijaya John Henry Wijaya John Henry Wijaya Kharisya Ayu Effendi Laila Zafira Arizona Leni Nur Pratiwi Leni Nur Pratiwi Linda Andryana Linda Destya Wahyuni Maghfirah Aulia Rahmah Martini, Ervita Mekar Meilisa Amalia Mochamad Hadidsyam Prawira Dirgasurya Mochammad Handri Hanafie Mohamad Bayu Herdiawan Hidayat Mohamad Bayu Herdiawan Hidayat Mohamad Bayu Herdiawan Hidayat Mohamad Bayu Herdiawan Hidayat Mohamad Bayu Herdiawan Hidayat Muslim Musran Munizu Nur Aini Fathimah Pratiwi, Dian Mega Putra, Halim Dwi R Susanto Hendianto R Susanto Hendianto R Susanto Hendianto R.Susanto Hendianto Ratna Komala Putri Reny Febiani Robby Hekmatyar Rosilia Hervina Sakina Ichsani Sakina Ichsani Sakina Ichsani Sakina Ichsani Sofan Rahmat Sri Hastutik Susanto Hendiarto Syukran H Abdul Uning Kuraesin Vemy Suci Asih Via Adillia Vici Saradede Aprillian Lase Vincentia Wahju Wijadatun Wien Dyahrini Wiwin Apriyanti Yana Hendayana Yana Hendayana Yana Hendayana Yendri, Okma Yoesoep Edhie Rachmad Yoga Aidil Bagja Kadiman Zalfa Bhetari Pristia Amary Zalina Zainudin