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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi, Bisnis dan Manajemen Aplikasi Administrasi: Media Analisa Masalah Administrasi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Riset Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Mutiara: Jurnal Penelitian dan Karya Ilmiah Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal Economic Excellence Ibnu Sina
IING SRI HARDININGRUM
Universitas Islam Kadiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

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Pengaruh Penggunaan E-Commerce Dan Kualitas Produk Terhadap Keputusan Pembelian Di Marketplace Akan Produk-Produk Busana (Studi Kasus Mahasiswa Program Studi Manajemen UNISKA) Devano Empathanussa; Iing Sri Hardiningrum
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 2 (2023): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i2.1057

Abstract

This research aims to understand the impact of e-commerce use, and product quality on purchasing decisions in the marketplace of fashion products. (studi kasus mahasiswa program studi Manajemen UNISKA). The location of this research was carried out at Kadiri Islamic University, a college managed by the Pancasila Muslim Cendikia Foundation (YBCMP) located in Jl. The Sergeant No. 38, Manisrenggo, the town of Kediri, the district of Sediri. This research is quantitative. Data collection is done using methods of interviews, observations, documentation, and questionnaires. Data analysis is carried out using validity test methods, reliability test, classical assumption test that includes normality test, linearity test, multicolinearity trial, and heterocedasty test, double linear regression test, determination coefficient test, t test, and F test. The results of research have shown that there is a strong relationship between the variables of e-commerce, and the quality of the product to the purchase decision on the marketplace of fashion products. This is demonstrated by the R Square value of 0.815 so the correlation coefficient (relation) can be said to be very strong with the consumer prescription in deciding on the purchase in the marketplace of fashion products. (case study student’s Management Program of UNISKA).
Co-Authors ANITA SUMELVIA DEWI Bagus Nur Cahyo W BENY MAHYUDI Debby Santyo Rusandy Devano Empathanussa EDWIN AGUS BUNIARTO ERWIN SYAHPUTRA Mochammad Sulistiyanda Nauvan Dwi Ferdian Penulis Nur Hidayati Octa Krisdiyanti Refan Hardiansyah Ryan Oky Selfa Yanuar Sela Rully Amita Sari Silvia Dwi Era Safira Tantri Septianti Violan Adkha Marchella