Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Keperawatan Muhammadiyah Bengkulu Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat
Titin Suhartini
Universitas Muhammadiyah Tasikmalaya
Computer Science & IT Economics, Econometrics & Finance Education Nursing Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Keperawatan Muhammadiyah Bengkulu

 1 
PENGARUH BAURAN PEMASARAN JASA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JAMINAN KESEHATAN NASIONAL DI KLINIK KOTA TASIKMALAYA Titin Suhartini; Saryomo Saryomo
JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU Vol 7 No 1 (2019): JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU
Publisher : Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jkmu.v7i1.311

Abstract

The purpose of this study was to determine the effect of marketing mix and service quality on JKN customer satisfaction at the Tasikmalaya City Clinic, this study uses descriptive and verification methods, data analysis uses descriptive analysis and multiple regression. The results revealed 1) marketing mix influenced JKN customer satisfaction with a value of 0.589, 2) service quality affected JKN customer satisfaction with a value of 0.669, and 3) marketing mix and service quality jointly influenced JKN customer satisfaction with a value of 0.684. Conclusion, there is an effect both directly and jointly the marketing mix and service quality on customer satisfaction National Health Insurance in the Tasikmalaya City clinic. Keywords: Marketing Mix, Service Quality and Customer Satisfaction
Co-Authors Ade Isna Annur Ida Herdiani Ihsan Ihsan Muhammad Dinar Oni Sahroni Risna Siti Nuramanah Risti Supriatiningsih Sania Maulida Saryomo Saryomo Usman Sasyari