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Endang Saryanti
Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI, PERSEPSI DAN SIKAP NASABAH TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI PENDIDIKAN Endang Saryanti
EXCELLENT Vol 6, No 2 (2019): December
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v6i2.588

Abstract

ABSTRAKTujuan penelitian ini adalah untuk menganalisis signifikansi pengaruh motivasi, persepsi dan sikap secara parsial dan simultan terhadap keputusan pembelian produk asuransi pendidikan Sequislife di Solo.       Penelitian ini di lakukan dengan metode kuesioner terhadap 75 responden nasabah asuransi Sequislife di Solo yang diperoleh dengan menggunakan teknik pengambilan sampel yaitu non probability sampling dengan jenis yang di gunakan adalah purposive sampling. Kemudian dilakukan analisis terhadap data- data yang di peroleh berupa analisis kualitatif dan kuantitatif, uji asumsi klasik, regresi linier berganda, uji t, uji F dan uji koefisien deteminasi (R2).       Penelitian ini menghasilkan persamaan regresi Y = 5,006 + 0,330X1 + 0,204X2 + 0,252X3. Berdasarkan analisis tersebut dapat di ketahui bahwa motivasi, persepsi dan sikap nasabah berpengaruh positif terhadap keputusan pembelian produk asuransi pendidikan Sequislife di Solo. Hasil uji t menunjukkan bahwa motivasi, persepsi dan sikap nasabah secara parsial berpengaruh signifikan terhadap keputusan pembelian produk asuransi pendidikan Sequislife di Solo. Hasil uji secara serempak (uji F) dengan signifikansi 0,000 < 0,05 sehingga diperoleh hasil motivasi, persepsi dan sikap nasabah secara simultan berpengaruh terhadap keputusan pembelian produk asuransi pendidikan Sequislife di Solo. Hasil uji koefisien determinasi (R2) didapatkan variabel motivasi, persepsi dan sikap nasabah memberikan kontribusi sebesar 62,6% terhadap keputusan pembelian produk asuransi pendidikan Sequislife di Solo sedangkan sisanya 37,4% di pengaruhi oleh faktor lain diluar variabel yang di teliti.Kata kunci : motivasi, persepsi, sikap dan keputusan pembelian
The Role of Marketing Capability, Operations Capability, Management Practices and Environmental Investment on Agro-Industrial Environmental Performance I Gusti Putu Diva Awatara; Anwar Hamdani; Linda Nur Susila; Endang Saryanti
International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.673 KB) | DOI: 10.32535/ijabim.v5i3.978

Abstract

This study aims to investigate the role of marketing capability, operations capability, management practices and environmental investment on the environmental performance of agro-industry companies. This research conducted a survey research on all employees of 120 agroindustry companies. The samples were selected with proportionate stratified random sampling based on management level of the companies. The data were compiled from questionnaires and field observations. After the validity and reliability test, a set of classical assumptions were undergone to determine the variable relations, along with the hypothesis testing with multiple linear regression, t test and F test. The results of this study indicate that marketing capability, operations capability, management practices, and environmental investments have effects on environmental performance.
Co-Authors Anwar Hamdani I Gusti Putu Diva Awatara Linda Nur Susila