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PARIWISATA KREATIF DAN KEGIATAN EKSTRAKURIKULER BERBASIS BAMBU DALAM PENGEMBANGAN MODEL BISNIS CV SURATIN BAMBOO Dewa Ayu Tenara Kardinia Cidhy; Lukman M. Baga; Setiadi Djohar
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objective of this study was to design a prototype of a future business model which would be adopted to achieve balance between the aspects of new business opportunities and competitive advantages of CV Suratin Bamboo. The analytical method utilized in the study was the business model canvas approach (BMC) supported by the blue ocean strategy and SWOT. The results revealed that through this business model development, bamboo workshop is expected to provide information regarding bamboo derived products, raise awareness of preserving the indigenous bamboo culture, increase sense of belonging to domestic products, as well as become the primary support of innovation and ideas in constructing Indonesia as a nation. Meanwhile, for businesses actors, besides increasing revenue, conducting bamboo workshops is expected to increase the company growths for the long term. The opportunity to maneuver in the development of bamboo-based business model demonstrates that bamboo business with high quality products has both tangible and intangible potentials to be developed further.Keywords: bamboo, blue ocean strategy, business model canvas, creative tourism, extracurricularABSTRAKTujuan penelitian ini adalah merancang prototype model bisnis masa depan yang akan digunakan untuk menemukan keseimbangan antara aspek peluang bisnis yang baru dan aspek keuntungan kompetitif CV Suratin Bamboo. Metode analisis yang digunakan adalah dengan pendekatan kanvas model bisnis (BMC) dilengkapi dengan blue ocean strategy serta SWOT. Hasil penelitian menunjukkan melalui pengembangan model bisnis ini, pelatihan bambu diharapkan mampu memberikan informasi tentang produk turunan bambu, meningkatkan kesadaran melestarikan kearifan lokal budaya bambu, meningkatkan rasa cinta produk dalam negeri, serta menjadi pendorong lahirnya inovasi dan gagasan yang membangun bangsa Indonesia. Sementara bagi pelaku usaha, selain peningkatan revenue, pelatihan bambu diharapkan mampu meningkatkan pertumbuhan perusahaan untuk jangka panjang. Peluang bermanuver dalam pengembangan model bisnis berbasis bambu menunjukkan bahwa bisnis bambu dengan produk yang baik bersifat tangible dan intangible sangat potensial untuk terus dikembangkan. Kata kunci: bambu, blue ocean strategy, kanvas model bisnis, pariwisata kreatif, ekstrakurikuler

SUPPLY CHAIN VEGETABLES PERFORMA WITH SUPPLY CHAIN OPERATIONAL REFERENCE (SCOR) MODEL Dwi Putriana Nuramanah Kinding; Wahyu Budi Priatna; Lukman M. Baga
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 7 No. 2 (2019): Desember 2019 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2019.7.2.113-128

The final objective of this research is the performance of vegetables supply chain in members to achieve the common goals of improvement the fulfillment of consumer need with best practice. The analytical method used is the Supply Chain Operational Reference (SCOR) models taking into the internal and external attributes of foodSCOR card. The five atributes used in this research is reliability, responsiveness, fleksibility, asset and cost. The result of measuring the performance of vegetables supply chain performa of the reliability, responsiveness and fleksibility attributes have achieved the superior performance position of foodSCOR card. Meanwhile, the value of vegetables supply chain performance on cost attribute of the total supply chain management cost (TCMC) and on reliability atrtributes of the order conformity performance with the standard only reaches a good position. But, the vegetables supply chain performance in the daily inventory attributes at the farm and commodity level, it only achieved an advantages level whereas at the level of corporate has reached the best performance (superior). This is because the company is trying to provide supplies according to demand to reduce storage costs, and this should be done by farmers as well.

PENGARUH PENERAPAN BUDAYA PERUSAHAAN TERHADAP MOTIVASI KERJA DAN KINERJA KARYAWAN DI PT. REKAYASA INDUSTRI Bambang Ernanto; Lukman M. Baga; Euis Sunarti
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 1 No. 1 (2015): JABM Vol 1. No 1, Agustus 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.1.1.1

The purpose of this research was to analyze the corporate culture application effect on work motivation, and employee performance at PT. Rekayasa Industri. The sampling was collected using purposive sampling technique. Explanatory Factor Analysis (EFA)was used in the research as culture corporate variables test and Confirmatory Factor Analysis (CFA) for each variable validation indicators. The test of hypotheses corporate culture that influence on work motivation and employee performance is done by using Structural Equation Modeling (SEM). The result of this research shows a significant effect on work motivation, performance and motivation on performance of corporate culture. There is still a difference between the important value in the field, corporate culture that should sipposed to be professional, innovation and team work and the most real implement is concern for people, professional and focus on customer. Based on the average value of the score and a load factor of SEM motivation variable, the intrinsic motivation should be prioritized, but in fact extrinsic motivation and performance factors should prioritize conceptual abilities, but in reality the best implementation is technical ability. This study is also to conduct explanatory to 6 core value of the company culture that has been formulated, in order to know whether the determination of the six core values are in accordance with the rules of statistics that can be used further for scientific research. Keywords: corporate culture, employee performance, motivation, CFA, SEMABSTRAKPenelitian ini bertujuan menganalisis pengaruh penerapan budaya perusahan terhadap motivasi kerja, dan kinerja karyawan di PT. Rekayasa Industri. Teknik pengambilan contoh yang digunakan adalah purposive sampling. Pengujian variabel budaya perusahan menggunakan Explanatory Factor Analysis (EFA), sedangkan untuk melihat validitas indikator dari masing-masing variabel menggunakan Confirmatory Factor Analysis (CFA). Pengujian hipotesis pengaruh budaya perusahaan terhadap motivasi kerja dan kinerja karyawan dilakukan dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian disimpulkan terdapat pengaruh yang signifikan pada budaya perusahaan terhadap motivasi kerja, budaya perusahaan terhadap kinerja dan motivasi kerja terhadap kinerja. Terdapat perbedaan antara nilai yang dianggap penting di lapangan, budaya perusahaan seharusnya mementingkan professional, dan innovation dan team work tapi dalam realitasnya adalah concern for people, professional dan focus on customer. Berdasarkan nilai rataan skor dan faktor muatan SEM variabel motivasi seharusnya memprioritaskan motivasi intrinsik, tetapi kenyataanya motivasi ekstrinsik dan faktor kinerja seharusnya memprioritaskan kemampuan konseptual, tetapi dalam kenyataanya pelaksanaan paling baik adalah kemampuan teknis . Penelitian ini juga untuk melakukan eksplanatori terhadap 6 nilai inti budaya perusahaan yang telah dirumuskan, agar dapat diketahui apakah penetapan keenam nilai inti tersebut sudah sesuai dengan kaidah statistik sehingga dapat digunakan lebih lanjut untuk kepentingan penelitian ilmiah.Kata kunci: budaya perusahaan, kinerja karyawan, motivasi kerja, CFA, SEM

EFEKTIVITAS IMPLEMENTASI CORPORATE SOCIAL RESPOSIBILITY PT. ABC Rizkiaji Rikky Djunaedi; Lukman M. Baga; Diah Krisnatuti
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 1 No. 2 (2015): JABM Vol. 1 No. 2 Desember 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.1.2.118

The purposes of this study were 1) to analyze public perceptions on the effectiveness of the implementation of CSR of PT. A B C; 2) to analyze the implementation of CSR activities by PT. A B C; 3) to formulate strategies to improve the effectiveness of the implementation of CSR of PT. A B C. The method used in this research was descriptive analysis with a survey approach to measure expectations and performance assessment on the CSR implemented programs by the public, and there were respondents 104 respondents involved in this study. This study used the Importance-Performance Analysis (IPA) aiming to determine the effectiveness of the programs that have been implemented and to map the relationship between the expectations and the performance of each variable. Furthermore, using a SWOT analysis of the data processing and of the objectives of the program made by CSR is expected to provide recommendations to develop strategies in order to increase the effectiveness of CSR program of ABC Company.Keywords: corporate social responsibility (CSR), mining industry, implementation analysis, IPA, SWOTAbstrakTujuan dari penelitian ini adalah 1) menganalisis persepsi masyarakat teradap efektivitas implementasi CSR PT. ABC; 2) menganalisis pelaksanaan kegiatan CSR oleh PT. ABC; 3) merumuskan strategi untuk meningkatkan efektivitas implementasi CSR PT. ABC. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dengan pendekatan survey untuk mengukur harapan dan penilaian kinerja oleh masyarakat atas program CSR yang diterapkan. Jumlah responden sebanyak 104 orang. Dalam penelitian ini digunakan Analisis Importance-Performance Analysis (IPA) bertujuan untuk mengetahui efektifitas dari program-program yang telah dijalankan serta memetakan hubungan antara harapan dengan kinerja dari masing-masing variabel. Selanjutnya menggunakan analisis SWOT dari hasil pengolahan data dan dari tujuan program dibuat oleh CSR sehingga dapat memberikan rekomendasi untuk menyusun strategi dalam usaha meningkatkan efektifitas program CSR PT. ABC.Kata kunci: corporate social responsibility (CSR),industri pertambangan, analisis implementasi, IPA, SWOT

KEPUASAN KONSUMEN TERHADAP PELAYANAN APOTEK DAN TINGKAT PENGETAHUAN KONSUMEN MENGENAI STANDAR PELAYANAN KEFARMASIAN YANG BERLAKU (STUDI KASUS DI KOTA DEPOK) Prima Roza Yulia; Lukman M. Baga; Setiadi Djohar
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 2 No. 3 (2016): JABM Vol. 2 No. 3, September 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.3.312

Customer satisfaction is one of the indicators in the success of business services, including the health services such as pharmacy. Customer satisfaction towards pharmaceutical services can be measured by comparing customer expectation towards service quality in reference to the experienced reality of service performance. The objectives of this study are to analyze customer satisfaction and expectation levels, as well as to examine the prioritized improvement attribute in the pharmaceutical service dimension in Depok City. Moreover, it also aims to reveal the level of customer knowledge in Depok City towards pharmaceutical service standard in pharmacies, in accordance with what is established by the government. Analytical method in this research was performed by applying gap analysis in reference to the concepts of Service Quality (Servqual), Customer Satisfaction Index/CSI, and Importance Performance analysis (IPA).The results of the study showed that customer satisfaction towards the quality of pharmaceutical services in Depok City is still in the ‘adequate’ category but still below the ‘satisfied’ category. Meanwhile, the prioritized service attributes to be improved include the presence of pharmacists in pharmacies, availability of medicinal drugs, and feedbacks from pharmacists on customer questions regarding the medicines they purchase. On the other hand, the respondents’ knowledge on pharmaceutical services in pharmacies, in accordance with the standard established by the government, is still lacking.Keywords: pharmacy, customer satisfaction, pharmaceutical services, servqual, IPAABSTRAKKepuasan pelanggan merupakan salah satu indikator dari keberhasilan layanan bisnis, termasuk juga pada pelayanan kesehatan seperti apotek. Kepuasan pelanggan terhadap pelayanan apotek dapat diukur dengan membandingkan harapan pelanggan terhadap kualitas layanan dengan kenyataan dari kinerja layanan yang diterima. tujuan penelitian ini adalah menganalisis tingkat kepuasaan dan harapan konsumen serta prioritas perbaikan atribut pada dimensi pelayanan apotek di Kota Depok Selanjutnya, untuk mengetahui tingkat pengetahuan konsumen di Kota Depok terhadap standar pelayanan kefarmasian di apotek, sesuai dengan yang ditetapkan pemerintah. Metode analisi dalam penelitian ini menggunakan analisis gap berdasarkan konsep Service quality (Servqual), Indeks Kepuasan Pelanggan (Costumer Satisfaction Index/CSI) dan Importance Performance analysis (IPA). Hasil penelitian menunjukkan bahwa kepuasan pelanggan untuk kualitas pelayanan apotek di Kota Depok adalah dalam kategori 'cukup' tapi masih di bawah kategori 'puas'. Sementara atribut pelayanan yang diprioritaskan untuk perbaikan adalah: kehadiran apoteker di apotek, kelengkapan obat, dan tanggapan dari petugas apotek atas pertanyaan konsumen mengenai obat-obatan yang mereka dapatkan. Di sisi lain, pengetahuan responden tentang pelayanan kefarmasian di apotek yang sesuai dengan standar yang ditetapkan oleh pemerintah masih kurang.Kata kunci: apotek, kepuasan konsumen, pelayanan kefarmasian, servqual, IPA

Strategi Pengembangan Bisnis Rhythm of Empowerment Dengan Pendekatan Model Bisnis Kanvas Budi Bagus Prasetyo; Lukman M. Baga; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.296

Rhythm of Empowerment (ROE) is a business division of PT. Cahaya Pagi, focusing on soft skills training. ROE is currently facing various challenges in competition, such as ways to achieve targeted working performance, acceleration in vision/mission accomplishment, and management of ROE human resources to face competition. The objective of this research was to design future ROE business model by using descriptive analysis method on a case study of ROE. The data were colected using Focus Group Discussions, interviews, observations, and literature study. Business model canvas (BMC) and SWOT analysis were used as analysis tools. The research results on customer segment showed an indication of segment expansion. Thus, the results also showed that the proportion value was added with product innovation, channels were strengthened in all lines, customer relationship was optimized by using IT, revenue stream was developed by creating other income, and organization was restructured to improve key human resources. Meanwhile, in the activities, some additional activities were added, key partnership was added with marketing partners and finance, tax, and production consultants. The cost structure was allocated to recruit new partners. In conclusion, ROE needs to improve 9 BMC elements of its current business model to the new BMC of ROE.Keywords: SWOT, BMC, soft skills training, value proposition, channelsAbstrak: Rhythm of Empowerment (ROE) adalah sebuah divisi bisnis dari PT. Cahaya Pagi yang bergerak di bidang pelatihan soft skills. Saat ini ROE memiliki berbagai kendala dan tantangan yang dihadapi antara lain bagaimana mencapai target kinerja dan melakukan akselerasi untuk mencapai visi dan misi perusahaan serta mengelola sumber daya ROE dalam menghadapi persaingan. Penelitian ini bertujuan merancang model bisnis di masa depan untuk ROE. Metode yang digunakan adalah analisis deskriptif studi kasus pada ROE, tehnik pengambilan data melalui Focus Group Discussion, wawancara, observasi dan studi literatur, sedangkan alat analisa menggunakan model bisnis kanvas (BMC) dan analisis SWOT. Hasil penelitian menunjukkan pada segmen pelanggan, terdapat perluasan segmen. Nilai proposisi ditambah dengan inovasi produk, saluran diperkuat disemua lini, hubungan pelanggan dioptimalkan melalui IT, arus pendapatan ditingkatkan dengan penciptaan pendapatan lain, restrukturisasi organisasi untuk perbaikan sumber daya kunci, sedangkan aktivitas kunci terdapat penambahan beberapa aktivitas, kemitraan kunci ditambah dengan mitra pemasaran dan konsultan keuangan, pajak serta produksi. Struktur biaya ditambahkan untuk perekrutan mitra-mitra baru. Maka dapat disimpulkan bahwa ROE perlu melakukan perbaikan terhadap 9 elemen BMC dari model bisnis saat ini yang dituangkan dalam BMC baru ROEKata kunci: SWOT, BMC, pelatihan soft skills, proporsi nilai, saluran

Strategy of Rice Variety Technology Transfer for Supporting the Agricultural Inventions Commercialization Morina Pasaribu; Lukman M. Baga; Joko Purwono
Jurnal Penelitian Pertanian Terapan Vol 21 No 3 (2021)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v21i3.2152

Innovation is an important aspect in the nation's competitiveness. Technology transfer is required to bring invention into innovation. However, the implementation technology transfer, especially commercialization technology is still considerably low. This challenge is faced by Indonesian Agency for Agricultural Research and Development (IAARD) to commercialize Indonesian rice varieties. Adoption and interest of Industry in the commercialization of varieties invented by IAARD in 2019 was only 11%. This study aims to build roadmap business strategy for commercialization rice varieties invented by IAARD. The method used in this research was a business model canvas approach, SWOT analysis, and a strategic roadmap. The results showed that there were 11 strategies that can be applied in four approaches , namely a) intensive strategy: expanding and mapping new customer segmentation, optimizing promotion mechanisms and attracting new partners, and strengthening the organizational structure of implementing technology transfer, b) turn-around strategy: adding and increasing HR competence, planning R&D activities by measuring Technology Readiness Level (TRL or TKT), and increasing the capacity of facilities and infrastructure, c) diversification strategy: improving the quality of rice varieties and commercial technology transfer services, pre-licensing, and d) consolidation strategy: building information systems, collaborative alliances with stakeholders, and valuation of intangible assets. The strategies were described in 19 programs mapped on a strategy roadmap of transfer of technology on commercialization rice variety invented by IAARD.

Strategi Pengembangan Usaha Padi Organik (Studi Kasus : Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan) Wening Tyas; Lukman M. Baga; Andriyono Kilat Adhi
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.2.362-374

Organic rice has a good opportunity to be developed because consumers will get health benefits, while producers get better profits because of the higher selling price. The purpose of this research was to develop a development strategy in the organic rice business at Sumber Makmur Gapoktan which is the center for organic rice production in South Sumatra. This study identified internal and external factors, formulated alternative strategies using SWOT, then continued with hierarchical arrangement using AHP. The results of the internal and external analysis showed that gapoktan has nine strengths, five weaknesses, five opportunities and five threats. Products that have been organic certified become the most important subfactor of strength; land area is decreasing as the most important subfactor of weakness; wide open market as the most important subfactor of opportunity; while the presence of pest attacks (wereng) as the most important subfactor of threat. The priority strategy that can be implemented in the development of an organic rice business is based on the results of AHP analysis, namely collaborating with other institutions to expand marketing network.

Strategi Pengembangan Bisnis Bawang Goreng UD. HJ. MBOK SRI Di Kota Palu, Sulawesi Tengah Fanny Iswarini Nur T.; Lukman M. Baga; Burhanuddin Burhanuddin
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.2.246-261

Secara umum di Indonesia produksi petani dalam negeri sudah memenuhi kebutuhan akan bawang merah. Pembangunan pertanian bertujuan untuk meningkatkan produksi dan pendapatan petani khususnya di Sulawesi Tengah. Salah satu komoditas andalan yang diharapkan dapat meningkatkan pendapatan petani adalah komoditas bawang merah lokal Palu. Tujuan dari penelitian ini adalah untuk memetakan model bisnis terkini dari UD. HJ. MBOK SRI, menganalisis kondisi internal dan eksternal usaha serta merumuskan rancangan perbaikan model bisnisnya. Metode yang digunakan adalah Business Model Canvas (BMC), SWOT dan Blue Ocean Strategy (BOS). Penelitian ini dilakukan dengan pemetaan model bisnis terkini berdasarkan 9 elemen yang ada pada BMC kemudian akan dilanjutkan dengan analisis SWOT pada setiap elemen BMC dan menentukan strategi dari isu strategis yang diangkat untuk mengatasi masalah yang ada pada UD. HJ. MBOK SRI. Selanjutnya akan dikombinasikan kedalam model bisnis perbaikan UD. HJ. MBOK SRI yang baru dengan menggunakan perspektif Blue ocean Strategy (BOS). Hasil penelitian menunjukkan bahwa alternatif strategi yang dapat diupayakan dalam pengembangan UD. HJ. MBOK SRI dapat difokuskan kepada elemen customer segment, value preposition, channels, customer relationship dan Key Partnerships yaitu dengan mengoptimalkan penggunaan jejaring sosial dapat menambah segmen pelanggan yang baru serta dengan meningkatkan proposisi nilai akan berpengaruh terhadap hubungan pelanggan yang semakin baik, hubungan kemitraan juga akan terjalin dengan baik, serta aktivitas kunci akan berjalan lancar, dan sumberdaya utama juga akan semakin memadai, sehingga arus pendapatan semakin meningkat dan struktur biaya bisa dikelola dengan baik.

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