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All Journal Intervensi Komunitas: Jurnal Pengabdian Masyarakat Advances in Global Economics and Business Journal Jurnal Pengabdian dan Kewirausahaan Journal of the Community Development in Asia
Wulan Ruhiyyih Khanum
Universitas Airlangga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Factors Influencing Consumer Behaviour: A Case of McDonald’s A.A. Gde Satia Utama; Navaneetha Kumar; Sam Jing Wen; Daisy Mui Hung Kee; Tan Min Er; Tan Pei Xin; Yeoh Jun Yuan; Mohideen Hasifa A; Vaishnavi Yadav; Rajesh Kumar Nair; Wulan Ruhiyyih Khanum; Kshitij Shukla; Varsha Ganatra
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

The purpose of this research is to examine the elements that affect the behaviour of consumer in the fast-food industry (McDonald’s). It also aims to investigate how McDonald’s responds to alter environment and consumer behaviour. The effective recommendation will give after carried out the research. This is relevant to research on such topic as obesity and other health associated problems that currently facing have attracted public attention. As a global fast-food company, McDonald’s has a strong vision of being the best fast-service dining experience in the world fast-food industry. Being the best means offering superior value of product and service in good quantity and quality so that every consumer satisfied with McDonald’s. McDonald’s believe that job satisfaction and motivation are one of the contributing factors to consumer behaviour of McDonald’s. A quantitative approach was adopted and self-administered questionnaire survey was distributed to collect data from the consumer.
Ngerandu Surupe Srengenge Inovasi Pelestarian Budaya Suku Using di Kecamatan Singojuruh Dian Pratama; Wulan Ruhiyyih Khanum
Intervensi Komunitas Vol 1 No 1 (2019)
Publisher : ITB Ahmad Dahlan Jakarta

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Suku Using adalah suku asli Banyuwangi, Jawa Timur. Seiring perkembangan zaman, kebudayaan suku Using mulai pudar. Generasi mudanya lebih menggemari kebudayaan asing, daripada kebudayaan asli daerahnya. Hal ini menjadi tantangan bagi pemerintah dan masyarakat untuk terus melestarikan kebudayaan suku Using. Maka berangkat dari permasalahan ini, komunitas minat dan bakat (komikat) UKTK Jenggirat Tangi dari Universitas Airlangga, melakukan suatu pengabdian masyarakat untuk pelestarian kebudayaan daerah, yang diberi nama Ngerandu Surupe Srengene. Ngerandu Surupe Srengenge merupakan sarana untuk melestarikan kebudayaan yang dimuali dengan penanaman nilai-nilai kebudayaan sejak dini. Kegiatan ini mengandung berbagai elemen, salah satunya adalah pelestarian bahasa, kebudayaan, dan adat istiadat seperti lagu daerah, tarian tradisional, dengan menghadirkan gandrung senior yaitu Gandrung Poniti, yang dikemas dengan menarik untuk menanamkan nilai-nilai kebudayaan Suku Using bagi generasi muda. Hasil dari pengabdian masyarakat ini, bahwasanya kegiatan Ngerandu Surupe Srengene memiliki peranan penting dalam menguatkan nilai-nilai budaya Suku Using pada generasi muda yang ada di Kecamatan Singojuruh.
KKN CINTA BATIK: PELATIHAN MEMBATIK GUNA MENGEMBANGKAN KETERAMPILAN BERWIRAUSAHA REMAJA TOJO LOR Dian Pratama; Wulan Ruhiyyih Khanum; Bari Bahtiar; Rif’atul Muna; Nana Nur Hasanah
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i1.3331

Abstract

Batik is one of Indonesia's cultures that must be preserved by the younger generation. In the midst of the Covid-19 Pandemic attacking Indonesia, KKN 62 of Airlangga University remains determined to invite and educate young people to love and preserve batik, by creating a Youth Love Batik program. This program is a batik training activity to make it an innovative product that has economic value. The target of this program is high school / vocational students in the village of Alasmalang who are on school holidays. The method used in this program is continuous training and mentoring. The results of the Youth Love Batik program are batik fabric products that are ready to be marketed, but besides batik cloth that is ready to be marketed, batiki produced from this activity is also used as material to make products that have high selling value.
The Performance of Foodpanda During The Pandemic: A Study of Consumers' Perspective Azimah Shazeeda Suleiman; Daisy Mui Hung Kee; Asraaf Mohmed Azmi; Da Wei Chan; Jhing Hoong Aw; Wulan Ruhiyyih Khanum; A.A. Gde Satia Utama
Journal of the Community Development in Asia (JCDA) Vol 4, No 3 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.895 KB) | DOI: 10.32535/jcda.v4i3.1179

Abstract

Foodpanda is a food delivery service widely known among Malaysians for ordering food and groceries. Due to the pandemic outbreak, the usage of Foodpanda apps has rapidly increased. The objective of the study is to identify the performance of Foodpanda during the pandemic and if Foodpanda is the favorite food delivery service. A total of 150 Foodpanda customers participated in the survey. Results indicated that Foodpanda is ranked as the most favorite food delivery service in Malaysia. The results also indicated that customer satisfaction and loyalty are the key elements of the better performance of Foodpanda. The recommendation is presented.
Co-Authors A.A. Gde Satia Utama Asraaf Mohmed Azmi Azimah Shazeeda Suleiman Bari Bahtiar Da Wei Chan Daisy Mui Hung Kee Dian Pratama Jhing Hoong Aw Kshitij Shukla Mohideen Hasifa A Nana Nur Hasanah Navaneetha Kumar Rajesh Kumar Nair Rif’atul Muna Sam Jing Wen Tan Min Er Tan Pei Xin Vaishnavi Yadav Varsha Ganatra Yeoh Jun Yuan