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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL ILMIAH MANAJEMEN & BISNIS Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Asia Pacific Journal of Management and Education(APJME) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects)

Linzzy Pratami Putri

Universitas Muhammadiyah Sumatera Utara

Author-ID : 2530233

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Tingkat Literasi Keuangan Mahasiswa di Tengah Pandemi (Studi Kasus Pada Mahasiswa FEB UMSU) Fira Nurmala; Muhammad Arya; Nurbaiti Nurbaiti; Linzzy Pratami Putri
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 2 (2021): September 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i2.7856

Banyaknya mahasiswa yang berperilaku konsumtif, sehingga terjebak dalam gaya hidup materialistis dan hedonisme, selain itu mereka menghalalkan segala cara untuk mendapatkan uang. Tidak memikirkan masa depan, tidak memiliki tabungan atau investasi karena selalu habis untuk berbelanja, dan sederet efek negatif lainnya. Tujuan penelitian ini adalah untuk menganalisis tentang pengaruh Literasi Keuangan terhadap perilaku konsumtif mahasiswa FEB UMSU di masa pandemi Covid-19 dan untuk mengetahui selama Pandemi Covid-19 perilaku Konsumtif Mahasiswa FEB UMSU mengalami peningkatan atau penurunan. Teknik pengumpulan data yang digunakan adalah dengan melakukan wawancara dan membagikan kuesioner secara online. Teknik analisis data yang digunakan adalah uji validitas dan reliabilitas serta uji regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa tingkat literasi keuangan Mahasiswa di tengah Pandemi semakin baik, dikarenakan mahasiswa mampu mengelola keuangannya dengan baik dan berbelanja sesuai dengan kebutuhannya.

Analisis Komparatif Kepuasan Pengguna Dan Kualitas Layanan Transportasi Online Dan Tradisional Linzzy Pratami Putri
Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) No 2 (2019): Prosiding FRIMA
Publisher : Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung

Tujuan Penelitian_ini bertujuan untuk mengetahui perbedaan kepuasan pengguna jasa transportasi online dan tradisional. Desain/Metode_Metode penelitian yang digunakan adalah analisis deskriptif dan komparatif. Temuan Hasil Penelitian_menunjukkan bahwa terdapat perbedaan kepuasan pengguna transportasi online sebesar 58.5882 dengan pengguna transportasi tradisional 48.8571. Implikasi penelitian ini_dapat menjadi pertimbangan bagi pengusaha dan supir transportasi online mauapun tradisional untuk megetahui sejauh mana kepuasan pelanggan menggunakan transportasi tersebut serta dapat memperbaiki performanya. Originalitas Penelitian ini_mengkaji tentang kepuasan pelanggan pengguna transportasi online dan tradisional di kota Medan (Medan Marelan dan Medan Labuhan) Tipe Penelitian_Studi Empiris

Analisis Faktor - Faktor Yang Mempengaruhi Keputusan Konsumen Membeli Online Asrizal Efendy Nasution; Linzzy Pratami Putri
Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) No 2 (2019): Prosiding FRIMA
Publisher : Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung

Tujuan_Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi keputusan konsumen melakukan pembelian secara online. Desain/Metode_Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan menggunakan teknik analisis faktor. Temuan_Hasil penelitian menyatakan bahwa ada 3 (tiga) faktor yang mempengaruhi keputusan pembelian online yaitu kemudahan, gaya hidup, dan harga. Implikasi_Penelitian ini dapat menjadi pertimbangan bagi situs belanja online untuk megetahui faktor-faktor apa saja yang mempengaruhi keputusan konsumen dalam berbelanja online serta dapat memperbaiki performanya. Originalitas_Penelitian ini mengkaji tentang keputusan konsumen belanja online di kota Medan (Medan Sunggal dan Medan Helvetia) Tipe Penelitian_Studi Empiris

PkM Meningkatkan Nilai Jual Gula Aren Melalui Kemasan Yang Menarik Irma Christiana; Linzzy Pratami Putri; Riska Ramadani
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 3 (2021): Oktober
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v2i3.567

Terbatasnya pengetahuan pemilik usaha tentang pemasaran produk menyebabkan nilai jual produk gula aren yang diproduksi masyaralat Desa Pematang Guntung menjadi rendah. Pengabdian ini bertujuan untuk memberikan pelatihan pembuatan kemasan yang menarik yang dapat memikat minat pembeli sehingga nilai jual dari produk tersebut menjadi tinggi. Dengan nilai jual yang tinggi diharapkan dapat meningkatkan pendapatan pemilik usaha gula aren. Metode yang digunakan pada pengabdian ini adalah metode ceramah dan demonstrasi. Setelah dikemas dengan baik dan diberi brand, gula aren tampak menarik dan bersih

Application of Marketing Mix in Islamic Perspective at 212 Mart Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti Astuti
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 7, No 1 (2022): June 2022
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v7i1.2516

The shopping centres built today all lead to modern focus centres with conventional concepts that provide excellent service and offer convenience and comfort to create customer loyalty. A new business model with a sharia concept has emerged in recent years, namely 212 Mart. 212 Mart has a sharia concept and has succeeded in attracting public interest because it is the only franchise with a sharia concept in Indonesia. However, the people's expectation of switching to 212 Mart was not followed by the people's loyalty to always shop at 212 Mart. Many factors influence customer loyalty, one of which can be seen in the marketing mix. It is necessary to evaluate the marketing mix carried out at 212 Mart, which consists of product quality, pricing, place or distribution, and promotions. Applying a marketing mix by Islamic law can be a factor in creating customer loyalty. The quality of halal products, whether available, distributed or where sellers and buyers meet who have a long-distance from one store to another, rarely carried out promotions, and pricing under Islamic law can affect customer loyalty for 212 marts.

Model Peningkatan Pendapatan Rumah Tangga Berbasis Faktor-Faktor Produksi Di Kota Medan Rini Astuti; Isna Ardila; Linzzy Pratami Putri
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 22, No 1 (2022)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v22i1.10813

Currently, home industry business actors must be able to prepare themselves and have a good strategy in producing quality products and have an extensive marketing network, so that the products produced can be accepted by the market or consumers, so that small industrial businesses can increase family income. This study aims to determine how the model of increasing household income based on factors of production in the city of Medan. The specific objectives of this study are 1) to design a model of increasing household income based on factors of production in the city of Medan. 2) determine the production factors that support the increase in household income in producing products. This research is a basic research because in this research a modeling process is carried out to obtain the most appropriate model in increasing household income based on production factors in home industries in Medan City. The research population is the target population, namely the home industry business in the city of Medan, which is a manufacturing business with a capital scale of Rp. 2000.000.000,- This research is quantitative descriptive, using Structural Equation Modeling (SEM) research method to analyze home industry business based on production factors and causality test to determine income increase model based on production factors. Data analysis techniques will be assisted with AMOS and SPSS tools. The results of the structural model research show that the dominant factors affecting family income are capital, human resources, technology and marketing.

Investment Literation Improvement for Preparation of Investments for Young Investors Linzzy Pratami Putri; Irma Christiana; Delyana Rahmawany Pulungan; Isna Ardila
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 3 (2019): International Journal of Accounting & Finance in Asia Pasific (IJAFAP)
Publisher : AIBPM Publisher

This study aims to determine the financial literacy and investment of students and their influence on the ability of students to manage finances and the ability of students to manage assets owned to be invested. The data analysis method used in this research is the Structural Equation Model or SEM method. To see the factors that influence the ability to manage finances and the ability to manage assets, Partial Least Square (PLS) analysis is performed. This analysis is used by looking at the number of samples that are a bit of an obstacle if you want to do an analysis using factor analysis or Structural Equation Model (SEM). Thus, analysis using PLS is appropriate. The results of this study are of 5 (five) literacy variables, namely capital market literacy, type of investment instrument literacy, profit level literacy, investment literacy, and financial literacy on the ability to manage finances, only investment literacy has no significant effect, more influence significant ability to manage finances. Then from (5) five literacy variables that do not have a significant influence on the ability of students to manage assets are capital market literacy and investment literacy.

The Effect of Financial Literation on Online Shopping Interest in Millennials Rini Astuti; Hasrudy Tanjung; Linzzy Pratami Putri
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 3 (2019): International Journal of Accounting & Finance in Asia Pasific (IJAFAP)
Publisher : AIBPM Publisher

The purpose of this research is to study and analyze financial literacy on online shopping demand in millennials. The support used in this research is associative. The population in this study were all students of the Faculty of Economics and Business, Muhammadiyah University, North Sumatra. Data collection techniques in this study using documentation techniques. Data analysis techniques in this study used the Validity and Reliability Test, and Regression Test. Data processing in this study uses SPSS software version 24.00. The results of the study prove the positive and significant fact of financial literacy on online buying interest.

Comparison Analysis Of Consumer Purchasing Decisions On Conventional And Syariah Mini Markets (Case Study on Alfamart and 212 Mart in Medan City) Asrizal Efendy Nasution; Linzzy Pratami Putri
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 2 (2019): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Today's modern markets are mostly conventional-based modern markets. With the change of life values in a more religious direction, consumers began to look for a modern syariah-based market. 212 Mart present as an answer to meet the demands of consumers who want to shop in the modern syariah-based market. But its new presence, not yet able to compete and seize the existing market. For that, it needs to be researched what factors exist in the conventional modern market thus making it able to grow and thrive as it is today. By knowing these factors, 212 Mart can follow and develop these factors based on syariah. There are many factors that can influence the decision of consumer purchase including price, promotion, service, trust and consumer’s characteristic. The purpose of this research is to know and analyze the influence of the price, promotion, service, trust and consumer’s characteristic of consumer buying decisions and analyze the difference in the buying decision. In this study using a comparative associative approach with the research object was the customer Alfamart and 212 Mart Medan. Testing was conducted by double linear regression tests by first conducting a classical assumption test, then a partial (t-test) and simultaneous hypothesis test was conducted (f-test). After that, look for the coefficient of determination to see how large the percentage of free variable variances affect the bound variables, then conducted independent sample t-test to see the difference of consumer buying decisions on Alfamart and 212 Mart Medan. The results of the study stated that partially conducted at Alfamart, variable price and promotion were positively and significantly influential on consumer purchasing decisions, while service, trust and consumer’s characteristic variables were not Influence positive and insignificant. While the trust and consumer’s characteristic variables at 212 Mart Medan have a positive and significant influence on consumer purchasing decisions, while price, promotion and service variables have no positive and insignificant effect. Simultaneously both at Alfamart and 212 Mart have a positive and significant influence on consumer purchasing decisions with the value of coefficient of determination respectively 26.9% and 17.4%. For the difference of consumer buying decisions on Alfamart and 212 Mart, the variable of price, promotion, trust and consumer’s characteristic have significant differences while service variable do not have significant differences.

Factors Affecting Employee Performance During the Covid Pandemic 19 Rahmad Bahagia; Linzzy Pratami Putri
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.1007

This study aims to determine factors affecting employee performance of private companies in Medan City during the COVID-19 pandemic. The population in this study were all private employees in Medan City. The samples were selected accidental sampling technique. The research method used was descriptive quantitative with factor analysis techniques. The results of the study highlighted that there are two dominant factors which influence employee performance decisions during the Covid 19 pandemic, namely.

Co-Authors Asrizal Efendy Nasution Delyana Rahmawany Pulungan Dena Adella Fira Nurmala Hadi Gustiar Hasrudy Tanjung, Hasrudy Hazmanan Khair Irma Christiana Isna Ardila Meyyara Justianti Muhammad Arya Nadia Ika Purnama Nurbaiti Nurbaiti Rahmad Bahagia Rahmansyah Ritonga Rezza Asmara Putra Rini Astuti Rini Astuti Rini Astuti Astuti Riska Dwi Yana Riska Ramadani Siti Sarah Sri Puji Lestari Umi Kalsum Widya Widya

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