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Analisis Sistem Administrasi Pemasaran Perusahaan dalam Rangka Menunjang Kegiatan Penjualan Perusahaan Sebagai Distributor Pembiayaan Sepeda Motor Dilihat dari Kekuatan dan Kelemahan (Kasus pada PT. Federal Internasional Finance (FIF) Group Cabang Mataram Dewi Rispawati
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 2 No 1 (2016): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : LPPM Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

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Penelitian ini berjudul "Analisis Sistem Administrasi Pemasaran Perusahaan dalam Rangka Menunjang Kegiatan Penjualan Perusahaan Sebagai Distributor Pembiayaan Sepeda Motor Dilihat dari Kekuatan dan Kelemahan (Kasus pada PT. Federal Indternasional Finance (FIF) Group Cabang Mataram" yang bertujuan untuk memberikan kegiatan penualan perusahaan sebagai distributor pembiayaan sepeda motor yang dilaksanakan pada PT. Federal Internasional Finance (FIF) Group Cabang Mataram dan mengetahui kekuatan dan kelemahan yang dimiliki oleh sistem administrasi pemasaran PT. PT. Federal Internasional Finance (FIF) Group Cabang Mataram

Analisis Bauran Promosi Pariwisata dalam Rangka Meningkatkan Jumlah Kunjungan Wisatawan Dilihat dari Posisi Pariwisata Provinsi Nusa Tenggara Barat daslam SWOT (Kasus pada Dinas Kebudayaan dan Pariwisata Provinsi Nusa Tenggara Barat) Dewi Rispawati
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 1 No 2 (2015): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : LPPM Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

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Penelitian ini berjudul "Analisis Bauran Promosi Pariwisata dalam Rangka Meningkatkan Jumlah Kunjungan Wisatawan Dilihat dari Posisi Pariwisata Provinsi Nusa Tenggara Barat daslam SWOT (Kasus pada Dinas Kebudayaan dan Pariwisata Provinsi Nusa Tenggara Barat)" yang bertujuan untuk mengidentifikasi kekuatan, kelemahan, peluang dan ancaman yang dimiliki pariwisata provinsi Nusa Tenggara Barat dalam analisis SWIT serta untuk mengetahui bauran prommosi apa yang sebaiknya diterapkan oleh Dinas Kebudayaan dan Pariwisata provinsi Nusa Tenggara Barat dalam rangka meningkatkan jumlah kunjungan wisatawan berdasarkan posisi pariwisata provinsi Nusa Tenggara Barat dalam analisis SWOT.

Budidaya Lebah Madu Trigona pada KTH “Maju Berkah” Dusun Apit Aiq Batulayar - Lombok Barat Dewi Rispawati; Mey Susanti AS; Siti Yulianah M. Yusuf; Vidya Yanti Utami; Basuki Srihermanto
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 1, No 3 (2021): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

This Community Service is entitled "Trigona Honey Bee Cultivation at KTH "Maju Berkah" Apit Aiq Batulayar Hamlet - West Lombok". The purpose of this Community Service is so that the managed cultivation business is growing and bringing about a better change impact on improving the welfare of its members and the surrounding community, increasing motivation and cooperation in the context of managing and developing the honey bee business carried out, increasing the income and welfare of group members. and the surrounding community so that they are able to overcome family economic problems, increase members' awareness in dealing with social, economic and environmental problems. The partner in this community activity is the Forest Farmers Group (KTH) “Maju Berkah”. This community activity method is carried out in 3 stages, namely 1. Preparation and Socialization to KTH “Maju Berkah and Local Village Community Members, 2. Implementation of Community Service Activities, 3 Monitoring and Evaluation of Community Service Activities Results. As a result of this community service activity, KTH "Maju Berkah" can understand the development of Trigona honey bee cultivation and how to market Trigona honey bee products and can contribute, skills, knowledge and experience to members of the Forest Farmers group and local community members "Maju Berkah" so that can develop Trigona honey bee cultivation.

INCREASING SALES OF TUNA FISH SHREDDED PRODUCTS BY AMPENAN COASTAL WOMEN (IRT MELATI GROUP) DURING THE COVID 19 PANDEMIC Siti Yulianah M. Yusuf; Vidya Yanti Utami; Dewi Rispawati; Basuki Sri Hermato; Rifaid Rifaid
JCES (Journal of Character Education Society) Vol 4, No 3 (2021): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v4i3.5678

Abstrak: IRT Melati merupakan kelompok yang didirikan oleh Perempuan Pesisir Ampenan untuk mengolah hasil laut menjadi produk abon ikan. Setelah melakukan observasi singkat kelokasi usaha tersebut, Tim menemukan berbagai permasalahan mitra, khususnya dalam aspek pemasaran produk, aspek manajemen usaha dan aspek higienitas proses produksi. Melalui kegiatan pengabdian, diharapkan dapat memberikan solusi bagi mitra untuk menentukan strategi pemasaran yang tepat, guna menentukan media promosi dan memperluas wilayah pemasaran. Selain itu Mitra dapat membuat laporan keuangan untuk mencatat semua transaksi secara sistematis, serta mitra dapat menerapkan protokol kesehatan dalam proses produksi, menjaga kebersihan dapur serta alat-alat produksi. Metode kegiatan ini diawali dengan memberikan penyuluhan, pelatihan serta pendampingan kepada mitra terkait ketiga aspek permasalahan yang ditemukan. Hasil dari kegiatan ini adalah: a) terdapat peningkatan penjualan produk abon ikan dan pengembangan usaha mitra; (b) terdapat peningkatan keberdayaan anggota IRT dalam menggunakan media social sebagai alat untuk promosi dan memperluas pasar; (c) mitra dapat membuat laporan keuangan sederhana secara sistematis; (d) terdapatnya kesadaran Mitra dalam menerapkan protokol kesehatan pada proses produksi, menjaga kebersihandapursertaalat-alatproduksi.Abstract: IRT Melati is a group founded by Ampenan Coastal Women to process marine products into shredded fish products. After conducting a brief observation at the location of the business, the Team found various problems with the partners, particularly in the aspects of product marketing, aspects of business management and hygiene aspects of the production process. Through community service activities, it is expected to provide solutions for Partners to determine the right marketing strategy, in order to determine promotional media and expand the marketing area. In addition, Partners can create financial reports to systematically record all transactions, and Partners can apply health protocols in the production process, maintain the cleanliness of kitchens and production tools. This method of activity begins with providing counseling, training and assistance to Partners regarding the three aspects of the problems found. The targets to be achieved from this activity are: a) There is an increase in the sale of shredded fish products and business development of partners; (b) There is an increase in the empowerment of IRT members in using social media as a tool for promotion and expanding the market; (c) Partners can produce simple financial reports in a systematic manner; (d) There is awareness of Partners in implementing health protocols in the production process, maintaining the cleanliness of kitchens and production tools.

ANALISIS OPTIMALISASI PROMOTION MIX DALAM RANGKA MENINGKATKAN KUALITAS JASA DAN PELAYANAN PADA GRAND ROYAL BIL HOTEL (DESA BATUJAI KECAMATAN PRAYA BARAT - LOMBOK TENGAH) Dewi Rispawati
MEDIA BINA ILMIAH Vol 14, No 6: Januari 2020
Publisher : BINA PATRIA

This research entitled is "Analysis Optimization of Promotion Mix in Order to Improve the Quality of Services and Services at the Grand Royal BIL Hotel (Batujai Village, West Praya District - Central Lombok)", which aims to improve the quality of services and services at the Grand Royal BIL Hotel (Batujai Village West Praya District - Central Lombok). This research is a descriptive study using the case method. Data collection techniques used in this study, observation, interviews and documentation. In checking the validity of the data this study uses triangulation techniques. This research uses qualitative and quantitative data types and uses primary and secondary data sources. Based on the results of the analysis this research, it is known to optimize the promotion mix in order to improve the quality of services and services at the Grand Royal BIL Hotel (Batujai Village, West Praya District - Central Lombok), such as: Sales Promotion, Public Relations, Mass Selling, Personal Selling and Direct Marketing. Promotion Mix Optimization conducted by Grand Royal BIL Hotel (Batujai Village, West Praya District - Central Lombok) in order to satisfy consumers in improving the quality of services and services, so that the Grand Royal BIL Hotel (Batujai Village, West Praya District - Central Lombok) is widely visited by consumers and better known again to foreign countries.

OPTIMALISASI BAURAN PROMOSI PEMASARAN DALAM MEMASARKAN PRODUK PERUMAHAN PERUM PERUMNAS CABANG MATARAM Dewi Rispawati
MEDIA BINA ILMIAH Vol 13, No 8: Maret 2019
Publisher : BINA PATRIA

This research entitled is "Optimizing marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram", which aims to increase the marketing promotion mix used in marketing housing products of Perum Perumnas Branch The Mataram. This research is a descriptive study with a case method. Data collection techniques in this study used observation, interviews and documentation. This study uses the technique of checking the validity of data based on triangulation techniques. The type of data in this study are qualitative data and quantitative data and data sources, namely primary data and secondary data. Based on the analysis it can be seen that to increase the marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. By optimizing the marketing promotion mix in marketing the housing products of Perum Perumnas Branch the Mataram, so that they can be better known by the public, and sell well and are in demand by consumers. Optimizing the marketing promotion mix that can be done in marketing housing products of Perum Perumnas Branch The Mataram, among others, by conducting Personal selling, Mass selling, Sales Promotion, Public relations and Direct marketing

PROMOTION MIX PARIWISATA DALAM RANGKA MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KE PROVINSI NUSA TENGGARA BARAT Dewi Rispawati
MEDIA BINA ILMIAH Vol 13, No 9: April 2019
Publisher : BINA PATRIA

This research entitled is "Promotion mix tourism in order to increase the number of tourist visits to the province of West Nusa Tenggara", which aims to increase tourism promotion mix in order to increase the number of tourist visits to the province of West Nusa Tenggara. This research is a descriptive study using the case method, where data collection techniques used in this research use observation, interviews and documentation. In this research using the validity of data verification techniques based on triangulation techniques. This research uses data types namely qualitative data and quantitative data and this research uses data sources namely primary data and secondary data. Based on the analysis, it can be seen that tourism mix promotion in order to increase the number of tourist visits to West Nusa Tenggara province can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. With a tourism promotion mix, tourism in the West Nusa Tenggara province is expected to be better known by domestic tourists and foreign tourists. Tourism promotion mix that can be done in order to increase the number of tourist visits to the province of West Nusa Tenggara, among others, by conducting Mass selling, Public relations, Direct marketing, Sales promotion, and Personal selling

EDUKASI PENULARAN DAN PENCEGAHAN PENYEBARAN COVID-19 PADA MASA PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT (PPKM) BERBASIS MIKRO DI DESA WISATA TEMPOS KABUPATEN LOMBOK BARAT Nia Kurniati; Syaumudinsyah; Mey Susanti AS; Dewi Rispawati; Basuki Srihermanto
Nusantara Hasana Journal Vol. 1 No. 6 (2021): Nusantara Hasana Journal, November 2021
Publisher : Nusantara Hasana Berdikari

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The COVID-19 pandemic is still a threat to all countries, including Indonesia. Various efforts have been made to control its spread. The implementation of micro-based Community Activity Restrictions (PPKM) is one of the Government's efforts to control the spread of COVID-19. The micro-based PPKM is implemented by the Government, because the number of COVID-19 cases continues to increase in various regions, including West Lombok Regency, NTB Province. The purpose of this community service activity is to provide education about the transmission and prevention of the spread of COVID-19, due to decreased public awareness in implementing health protocols. This activity was carried out in Tempos Tourism Village. The activity stage is the preparation stage, the activity implementation stage, and the reporting stage. At the implementation stage, education was provided about COVID-19 and also the distribution of masks to visitors. The result of this activity is that through education on the transmission of COVID-19 during the micro PPKM period, visitors understand the rules that apply during the micro PPKM period and also the implementation of the 6M health protocol, namely wearing masks, washing hands, keeping distance, reducing travel, increasing immunity and obeying the rules.

Penerapan Teknologi Informasi Dan Manajemen Rumah Sakit (SIM RS) Terhadap Kegiatan Administrasi Di Rumah Sakit Risa Sentra Medika Mataram Basuki Srihermanto; Dewi Rispawati; Iswan
Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani Vol. 11 No. 1 (2023): Journal Ilmiah Rinjani: Media Informasi Ilmiah Universitas Gunung Rinjani
Publisher : LPPM Universitas Gunung Rinjani

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The application of Information Technology and Management is a transfer of technology from a manual system to computerization due to administrative demands in the form of large amounts of data and wide coverage, large data calculations, speed and timeliness and minimization of physical contact between people (Prokes Covid 19). administrative quality with the application and utilization of Information Technology and computer-based management. Thus, the quality of information provision and data transformation can be fast, accurate and up to date. It can be seen from the results of the study in the comparison between before and after the application of the RS SIM application that it turns out that after the application of the RS SIM is more significant. In addition, work effectiveness and efficiency will be achieved, this will have an impact on improving the quality and performance of Risa Sentra Medika Hospital. Given the importance of this, the Risa Sentra Medika Hospital Management Team has implemented an application program that facilitates the exchange of information between Divisions or between Departments of Risa Sentra Medika Hospital. This application program is called SIM RS (Hospital Management Information System). Starting from this, the research conducted wanted to find out about the Application of Information Technology and Management of Administrative Activities at Risa Sentra Medika Hospital, Mataram. It turns out that after the application of the RS SIM application was implemented, administrative activities were better and significant. Keywords: Information Technology, Hospital Management, Administration. Abstrak Penerapan Teknologi Informasi dan Manajemen adalah sesuatu alih teknologi dari sistem manual ke arah komputerisasi karena tuntutan administrasi berupa jumlah data yang besar dan cakupan yang luas, perhitungan data yang banyak, kecepatan dan ketepatan waktu dan minimalisasi kontak fisik antar manusia (Prokes Covid 19), maka diupayakan peningkatan kualitas administrasi dengan penerapan dan pemanfaatan Teknologi Informasi dan Manajemen berbasis komputer. Sehingga, kualitas penyediaan informasi serta tranformasi data dapat cepat, akurat dan up to date. Tampak pada hasil penelitian pada perbandingan perbandingan antara sebelum penerapan dan setelah penerapan aplikasi SIM RS ternyata setelah penerapan SIM RS lebih significant. Di samping itu efektifitas dan efisiensi kerja akan tercapai, ini akan berdampak pada peningkatan mutu dan performance Rumah Sakit Risa Sentra Medika. Mengingat akan pentingnya hal tersebut Tim Management RS Risa Sentra Medika telah menerapkan program aplikasi yang memudahkan pertukaran informasi antar Divisi atau antar Departemen RS Risa Sentra Medika. Program Aplikasi ini disebut dengan SIM RS (Sistem Informasi Management Rumah Sakit). Bertitik tolak dari hal tersebut, penelitian yang dilakukan ingin mengetahui tentang Penerapan Teknologi Informasi dan Manajemen terhadap kegiatan Administrasi di RS Risa Sentra Medika Mataram. Ternyata setelah diterapkannya aplikasi SIM RS kegiatan administrasi lebih baik dan significant. Kata Kunci: Teknologi Informasi, Manajemen Rumahsakit, Administrasi.

Analisis Kinerja Karyawan Dalam Peningkatan Kualitas Pelayanan Jasa Akomodasi Perhotelan dan Restoran Pada PT. Jelamin Mona Kabupaten Lombok Tengah Nasruddin; Dewi Rispawati
Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani Vol. 11 No. 2 (2023): Journal Ilmiah Rinjani: Media Informasi Ilmiah Universitas Gunung Rinjani
Publisher : LPPM Universitas Gunung Rinjani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53952/jir.v11i2.504

This study aims at finding out how to improve the quality of hotel and restaurant accommodation services at PT. Jelamin Mona which the quality of performance and service has a close relationship with the service satisfaction to consumers, if the quality of service and services provided to consumers is not in accordance with consumer’s expectations it will cause disappointment. But vice versa, if the service and quality of services provided are able to satisfy consumers. The goal is able in gaining the trust of consumers, so that it will invite new consumers through consumer experience who are satisfied with the services. So that hotel and restaurant accommodation at PT. Jelamin Mona will increase. The techniques in doing the data colection is by distributing questionnaires, interviews, observing, and documenting the sources regarding the quality of services and accommodation services for hotels and restaurants. This research is quantitative with a descriptive approach. The researcher use quantitative methods because from their perspective quantitative research uses an ethical approach, meaning that researchers collect data by first establishing concepts as related variables originating from existing theories selected by researchers. Then the variables are searched and the indicators are determined. Only from the predetermined indicators are questionnaires, answer choices and scores made. The results of research to improve the quality of accommodation services for hotels and restaurants are focused on 5 (five) dimensions of quality namely: Reliability, Responsiveness, Assurance, Empathy, Tangible, the five dimensions, PT. Jelamin Mona has done well by all employees. Abstrak Penelitian ini bertujuan untuk mengetahui bagaimana peningkatan kualitas pelayanan jasa akomodasi perhotelan dan restoran pada PT. Jelamin Mona. Dimana kualitas kinerja dan pelayanan mempunyai keterikatan yang erat akan kepuasan pelayanan kepada konsumen, apabila kualitas pelayanan dan jasa yang diberikan kepada konsumen tidak sesuai dengan harapan konsumen akan menimbulkan rasa kekecewaan. Tetapi sebaliknya apabila pelayanan dan kualitas jasa yang diberikan mampu memuaskan konsumen. Maka tujuan yang diinginkan adalah dapat mendapatkan kepercayaan dari konsumen sehingga akan memancing konsumen baru melalui perantara konsumen yang merasa puas dengan pelayanan dan jasa yang diberikan. Sehingga akomodasi perhotelan dan restoran pada PT. Jelamin Mona akan semakin maju dan berkembang dari waktu ke waktu. Teknik pengumpulan data dengan menyebarkan kuisioner, melalukan wawancara, observasi, dan dokumentasi pada narasumber tentang kualitas pelayanan dan jasa akomodasi perhotelan dan restoran. Penelitian ini merupakan penelitian yang menitik beratkan pada metode analisis kuantitatif dengan pendekatan deskriptif. Peneliti menggunakan metode kuantitatif karena dari segi perspektifnya penelitian kuantitatif lebih menggunakan pendekatan etik, artinya bahwa peneliti mengumpulkan data dengan menetapkan terlebih dahulu konsep sebagai variabel- variabel yang berhubungan yang berasal dari teori yang sudah ada yang dipilih oleh Peneliti. Kemudian variabel tersebut dicari dan ditetapkan indikator- indikatornya. Hanya dari indikator yang telah ditetapkan tersebut dibuat kuesioner, pilihan jawaban dan skornya. Adapun hasil penelitian untuk peningkatan kualitas pelayanan jasa akomodasi perhotelan dan restoran yang di fokuskan pada 5 (lima) dimensi kualitas. yaitu : Reliability, Responsiveness, Assurance, Empathy, Tangible, kelima dimensi tersebut, PT. Jelamin Mona sudah dilakukan dengan baik oleh semua karyawan. Kata kunci: Peningkatan Kualitas Pelayanan; Jasa akomodasi; Perhotelan; Restoran.

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