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All Journal Kesmas: Jurnal Kesehatan Masyarakat Nasional Jurnas Nasional Teknologi dan Sistem Informasi Journal of Management and Business Review Management Analysis Journal Al-Muzara'ah AFEBI Management and Business Review JURNAL MAKRO MANAJEMEN Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT) JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Universitas Bung Hatta AMAR (Andalas Management Review) ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Journal Publicuho Jurnal Informatika Ekonomi Bisnis Riset Akuntansi dan Keuangan Indonesia The Indonesian Journal of Computer Science
Vera Pujani
Universitas Andalas
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal of Management and Business Review

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION INVOLVEMENT GENERASI MILLENNIAL DI TRAVELOKA Ryswaldi, Ridho; Pujani, Vera
Journal of Management and Business Review Vol 17, No 1 (2020)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v17i1.168

Abstract

This research was conducted aiming to find out the factors that influence interests of millennial generation towards purchase decision involvement mediated by trust. The independent variable in this study is social media usage, eWOM, third party recognition, and legal framework. The sample collection technique is done by non probability sampling with purposive sampling. Millennial generation in this study has an age range of 18-34 years. Respondents are undergraduate and graduate students in the city of Padang. The number of respondents in this study were 216 respondents. The data analysis technique used in this study was Maximum Likelihood. In this study obtained social media usage, eWOM, and legal framework have a significant positive effect on purchase decision involvement, while third party recognition has no effect. For mediation by trusts, social media usage, eWOM, third party recognitiom, and legal framework, affect purchase decision involvement 
Co-Authors Ahda Vadjlul Iboo Akmal Auliya Amri Alfitman, Alfitman Alizar Hasan Anggi Puspita Mayasari Asy Syfa Suradi Attani, Muhammad Rizki Danny Hidayat Dede Tri Wahyu Kotama Eko Kurniawan Eko Eryati Darwin Febby Fernandrez Fernandrez, Febby Firdawati Gesit Thabrani Gustina Hafni Bachtiar Bachtiar Iskandar Syah Lukito, Hendra Masyhuri Hamidi, Masyhuri Meuthia Meuthia Mila Yunita Sari Mochamad Rizky Ilmawawn Mohamad Fany Alfarisi Muthia Roza Linda, Muthia Roza Nanda Permana Perengki Susanto Rahayu, Rita Rahmiati Rahmiati Ranti Mawardi Refdinal Nazir Rida Rahim Rima Sermiaty Riza Yonita Rosa Merry Yusvita Ryswaldi, Ridho Suhery Suhery Thesa Alif Ravelby Utama Melisha Hidayat Verni Juita Yazrina Yahya Yudha Fiandra Yulia Hendri Yeni Yulihasri