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All Journal JOIV : International Journal on Informatics Visualization Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Wanastra : Jurnal Bahasa dan Sastra Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan SENTRALISASI JURNAL EDUCATION AND DEVELOPMENT Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal AbdiMas Nusa Mandiri Jurnal Ilmiah Wahana Pendidikan International Journal of English and Applied Linguistics (IJEAL) Journal of Management and Social Sciences Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Ani Rakhmanita
Universita Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : SENTRALISASI

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Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers Rakhmanita, Ani; Hurriyati, Ratih; Dirgantari, Puspo Dewi
SENTRALISASI Vol 11, No 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1493

Abstract

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on  buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.
Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers Ani Rakhmanita; Ratih Hurriyati; Puspo Dewi Dirgantari
SENTRALISASI Vol. 11 No. 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1493

Abstract

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on  buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.
Co-Authors Agus Tri Indah Anggraini Anggraini Anisa Fitri Aspari Aspari Cahya Eni Desy Tri Desy Tri Desy Tri Anggarini Desy Tri Anggarini Dian Berliansyah Putra Eka Putri Handayani Hanna Putri Yulia Herudini Herudini Lili Adi Wibowo, Lili Adi Linda Linda Paramita Kusumawardhani Paramitha Kusumawardhani Puspo Dewi Dirgantari Rahmania Apriliani Ratih Hurriyati Rosmay Kumala Vanessa Gaffar