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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Islam Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Amwaluna Jurnal Ekonomi dan Keuangan Syariah eCo-Buss Jurnal Pengabdian Masyarakat Bumi Raflesia JURNAL EKONOMI SYARIAH Jurnal Ekonomi Islam Jurnal Abdimas Indonesia
Biki Zulfikri Rahmat
Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Pada Masyarakat

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Pelatihan Pengembangan Komunikasi Pemasaran pada Produk Usaha Kelompok Pemberdayaan Kesejahteraan Keluarga Desa Cukangkawung, Kabupaten Tasikmalaya Biki Zulfikri Rahmat; Elis Nurhasanah; Qini Shonia Az Zahra
Jurnal Pengabdian Pada Masyarakat Vol 6 No 2 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202162.729

Abstract

MARKETING COMMUNICATION DEVELOPMENT TRAINING ON BUSINESS PRODUCTS OF FAMILY WELFARE EMPOWERMENT GROUP IN CUKANGKAWUNG VILLAGE, TASIKMALAYA REGENCY. This community service aims to assist partners in developing partner-owned businesses through marketing communications. Cukangkawung Village is rich in natural resources, one of which is processed from nature as a product that can be marketed and has the potential to compete in the market. However, this is constrained in marketing partner products. One of the problems is that marketing is still local in nature, does not have a brand and packaging is still plain. The condition of partner product packaging is still using clear plastic with staples attached and the copy product brand, of course this does not provide added value to partner products. Therefore, assistance is needed on how to market products, one of which is packaging that attracts consumers. So that the selling value of partner products increases. The results of the activity show change in increased knowledge and understanding of the potential, benefits, importance of packaging, digital marketing and promotional techniques. Through this service, products that have added value in promoting are created and supported by providing packaging and sealer for three partner groups in Cukangkawung Village, namely Molring in Cilogata village, snacks in Bangbayang and Harapan Mukti village business group.
Co-Authors Agus Ahmad Nasrulloh Agus Ahmad Nasrulloh Anggita Ardianty Asep - Suryanto Dian Friantoro Elis Nurhasanah Lina Marlina Qiny Shonia Az Zahra Regi Destanti Apriyani Ripah Saripah Trisna Wijaya Wulandari Wahyu Hidayat