Article Per Year (5 Year)
p-Index From 2019 - 2024
1.728
P-Index
This Author published in this journals
All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Islam Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Amwaluna Jurnal Ekonomi dan Keuangan Syariah eCo-Buss Jurnal Pengabdian Masyarakat Bumi Raflesia JURNAL EKONOMI SYARIAH Jurnal Ekonomi Islam Jurnal Abdimas Indonesia
Biki Zulfikri Rahmat
Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : eCo-Buss

 1 
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Muslim Terhadap Produk Kosmetik Ripah Saripah; Biki Zulfikri Rahmat; Qiny Shonia Az Zahra
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.1088

Abstract

The cosmetics market in Indonesia is vast and will continue to grow every year. The large selection of local and foreign cosmetic brands in Indonesia causes customers to increasingly consider buying decisions. The purpose of this study was to determine the effect of sales promotion, brand image, and halal labeling on cosmetic purchasing decisions for Muslim consumers partially or simultaneously. The population in this study is unknown, the sample in this study used purposive sampling, namely cosmetic users as many as 100 respondents. The data collection technique is a questionnaire with a Likert scale. The data analysis technique is the correlation coefficient, regression coefficient and determination. The results of the study were obtained: 1) There is an effect of sales promotion on purchasing decisions by 28.6%. 2). there is an influence of brand image on purchasing decisions by 36.2% 3) there is an influence of the halal label on purchasing decisions by 37.1%. and 4) There is an influence between sales promotion, brand image and halal labeling on purchasing decisions by 45%. So it can be concluded that sales promotion, brand image, and halal labeling have a positive and significant effect on cosmetic purchasing decisions for Muslim consumers both partially and independently.
Co-Authors Agus Ahmad Nasrulloh Agus Ahmad Nasrulloh Anggita Ardianty Asep - Suryanto Dian Friantoro Elis Nurhasanah Lina Marlina Qiny Shonia Az Zahra Regi Destanti Apriyani Ripah Saripah Trisna Wijaya Wulandari Wahyu Hidayat