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All Journal JURNAL PENDIDIKAN TAMBUSAI SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ilmiah Manajemen dan Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Marketing and Human Resource Research Jurnal Abdimas Bina Bangsa EJOIN : Jurnal Pengabdian Masyarakat
Juara Simanjuntak
Universitas HKBP Nommensen
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : International Journal of Marketing and Human Resource Research

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Determinants of Performance of MSMEs in the Era of Industrial Revolution 4.0 in Medan City Jantri Saragih; Romindo Megawati Pasaribu; Juara Simanjuntak; Herry D.S. Pasaribu; Vinsensius Matondang
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.600

Abstract

The existence of Micro, Small, and Medium Enterprises (MSMEs) is the largest part of the national economy, this is proven that MSMEs can be relied upon as a foundation in times of crisis such as the Covid-19 period. Constraints that are often experienced by MSME actors include establishing partnerships with third parties in terms of capital, making innovations in the face of market competition. The purpose of this study is to find out how business networks, product innovation, and business competition affect business performance for MSME actors in the city of Medan. This type of research is quantitative research by distributing questionnaires and observing MSME actors. The number of samples in this study was 94 business actors in the city of Medan. The results showed that the business network variable had an insignificant effect on the business performance variable. Product innovation and business competition variables have a significant influence on business performance. Viewed from R2, it shows that business networks, product innovation, and business competition are able to explain business performance by 37.8%.
Co-Authors ANITA TRESIA SAMOSIR Charles Makmur Sianturi Frans Yolanda Tampubolon Herry D.S. Pasaribu Jantri Saragih Juliansen Purba Krismanto Erick Tobush Naibaho Miseri Four Ningsi Zendrato Nia Purba Robi Sembiring Romindo Megawati Pasaribu Rusliaman Siahaan Sri Ida Royani Simanjuntak Vera A. R. Pasaribu Vinsensius Matondang Vinsensius Matondang